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Optimizing Content for Consumers NOT Just Keywords - DailyBlogTips

Optimizing Content for Consumers NOT Just Keywords - DailyBlogTips

Optimizing Content for Consumers NOT Just Keywords

Posted: 23 Dec 2016 10:13 AM PST

Keywords are important, but your consumers are more likely to engage with your content and consequently your brand, if the content you provide actually gives them what they want.

Consumers will favor brands whose content includes the following:

  • Clear and simple answers to consumers' questions
  • Clear, easy-to-follow directions to consumers' most common online paths (i.e. checking out with a coupon or signing up for an email newsletter)
  • Unique, creative content with little to no grammar and spelling errors
  • Information and facts relevant to the products and brand and that the consumer is interested in
  • Relevant and desired “Calls-to-Action” (CTAs)

Consumers want content that is:

  • Fresh
  • Exciting or entertaining
  • Easy and quick to read or view
  • Funny, Sad, happy—in some way emotional
  • Worth sharing with friends/family
  • Unique and individual when compared to their competitors' content (doesn't necessarily mean the subject matter itself, but can be the way its presented, the voice used, images chosen, or overall layout)

So how do you optimize content for consumers?

1. Find out what your consumers like! Use simple on-site surveys to ask consumers what type of content they prefer (video, blogs, infographics, etc.) and adjust your strategy accordingly.

2. Figure out the voice your brand uses and ensure its still resonating with your desired customer base. Brands grow and change as their consumers do, so be sure that over time, your content voice is "evolving" accordingly.

3. Talk to them as a human not a brand or computer. They want to connect with you on a personal level so they know they matter to you as more than just a source of profit.

4. Be aware of outside trends related to your consumers from either competitors or other non-competing brands and products within your industry.

5. Ask consumers what they want to know more about, hear more about, see change, or have clarified. This is an easy way to generate content and acknowledge customer needs and desires while also providing key information that's most likely keyword rich.

6. Adapt to your customer base's age, generation and demographic. This one is simple. As your brand grows older, your customer base either grows older or undergoes a general shift. For example, if your customer base was Baby Boomers and is now Seniors, the concerns, way of talking, imagery and way content is presented will change. If your products target young teens, you will see a generational shift from Millennials to
Generation Y or Z and will need to adapt your strategies according to each generation's way of thinking or utilizing technology and your products. Finally, as times change, so too does the value of a given product or the financial capability of many consumers. Be aware of the economic influences on your target audience and be looking for ways to help get more customers by altering costs. The once overly expensive Apple Watch is a good example. Apple has since begun lowering its price to reach more customers as smartwatch desires decline.

Alex Wolk is the founder of InsiteAdvice.com, an Internet marketing and design company.

Original post: Optimizing Content for Consumers NOT Just Keywords
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ProBlogger: Reading Roundup: What’s New in Blogging Lately?

ProBlogger: Reading Roundup: What’s New in Blogging Lately?

Link to ProBlogger

Reading Roundup: What’s New in Blogging Lately?

Posted: 23 Dec 2016 05:00 AM PST

Reading Roundup: What's new in blogging this week / ProBlogger.net

It’s Christmas eve! And the final roundup of this year!

Looking back, it’s amazing the amount of tips, tricks, advice and inspiration that’s been shared over the last 12 months in these posts. Every Saturday a handy list to peruse over your morning coffee. It’s been a blast collating all the cool stuff I read during the week, and I always feel I’ve learned something usef ul.

Next week in lieu of the Reading Roundup, we will have an epic, super-in-depth blog audit for you to conduct on your work throughout 2016. You won’t want to miss it, it sets you right up for a fabulous new year if you know where you’ve come from and where that now makes you want to go. Keep an eye on your inboxes on December 31!

January 7 has its own excellent topic of all the things you can do to ensure 2017 is your best year of blogging yet! Helpful hints, hacks, and helpers to start the year off right. You’ll want a notepad and pen for that one.

But for now, it’s the last roundup. Check back January 14 for a brand-new bunch of fresh news from the web to help you stay across the latest.

How to Write a High-Value Lesson Plan that Makes Your Course Easy to Sell | Copyblogger

I’ve no doubt plenty of you have “launch an online course” on your to-do list for 2017 so this one should be extra-useful for you!

How to Deal with Information Overload, the Multipod Way |  Puttylike

This time of year is especially hectic – I dare say I’m not the only one looking forward to an online-consumption-free break, but these are excellent tips for those of us who enjoy learning about different things and having different interests. It can add up to one hell of an info avalanche!

15 Content Marketing Pieces That Won Our Hearts & Ranked Most-Shared in 2016 | Search Engine Journal

From TechCrunch’s "Everything The Tech World Says About Marketing is Wrong", to Digiday's "85% of Facebook Video is Watched Without Sound", this is a roundup of what everyone read and shared in the content space this year – they are JAM-PACKED with info.

A nation of geniuses: Social media made us all special — now what? | Salon

I found this really interesting to read, because I do find I live in a social media bubble most of the time. The blogs and people I read and follow aren’t Perfection Crusaders, they’re honest and authentic – but that doesn’t mean there isn’t lies and fabrication. I just either don’t see it, or I don’t realise it when I do. For others, it’s all they see.

Research: Why Americans Are So Impressed by Busyness | Harvard Business Review

Busyness doesn’t always equate to success – in fact, it can burn the lot of us right out if we don’t balance it right with the other things that are important in our life. And of course, that balance looks different for everyone. But if you think just doing the work at all hours means you’re going straight to the top, maybe look at 2017 as being your year to go slow.

Reading Roundup: What's New in Blogging Lately?

Instagram surges past 600M users, fueled by algorithmic feed | TechCrunch

It seems like all the updates that have ever happened to Instagram have happened in the last six months. No wonder they’re trying to keep up with the changes, 600 million people using your product is nothing to sneeze at! Have you noticed your audience growing too?

7-Step Checklist to Refresh Your LinkedIn Profile | Social Media Examiner

Now’s the time to get yourself up-do-date on this super-fast growing platform, ready for all the 2017 opportunities to come your way!

One (unsexy) word that will make 2017 your best year ever | Kelly Exeter

I’ve made a point of doing this with time this year, and it has made all the difference. A round of applause is deserved for Kelly here –  I do hope you adopt this unsexy word for yourself!

What Are Vision and Mission Statements and Why Having Them Is Essential | Smart Passive Income

I couldn’t agree more here. They might sound too businessy and a bit weird, but honestly, when I put one in place for my blog, it suddenly gave me a much clearer framework from which to make decisions. It made saying “no” to those things that didn’t serve me a lot easier. And you know that only frees you up to say all the right “yes”es!

Monthly review – productive meditation | Planning with Kids

And may I leave you with Nicole’s experience of how productive meditation has been a huge benefit to her. Maybe a new hobby for you in the new year? Can’t hurt!

The post Reading Roundup: What’s New in Blogging Lately? appeared first on ProBlogger.

      
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