You probably know TemplateMonster, the leading online marketplace for HTML templates, CMS themes and so on. What you might not know is that they often release free web design resources, so it’s worth a look to keep an eye on their website and blog.
Recently they published a really interesting infographic titled Web Design Trends 2004-2014, which is quite unique and entertaining. It basically allows you to see and read about the main web design trends year by year. It’s quite useful if you are a professional web designer, but even if you are just a site owner I believe you could get an idea or two regarding possible improvements you can bring to your site, especially if you check out the trends of the latest years.
For instance, do you know what are ‘microinteractions’? According to the page:
“A call-to-action strategy can guarantee success in building a large customer base. To bring it to the forefront of a web resource, designers gave a start to the trend of employing microinteractions, which reached its peak in 2015. The brightest example of this technique is an email signup form that pops up when someone enters a site or is located in its most visible place. Designed properly, it can turn more casual visitors into regular customers and, therefore, boost conversion rates.”
Another cool resource you might want to check out are the Cinemagraphs (i.e., animated pictures). They are similar to animated GIFs (in fact they use the .gif format), but they are much more professional looking. According to the site:
“Subtle looping motion turns such photos into ever magnetizing, thus giving them strong marketing potential. All cinemagraphs are .gif files which differ from the average gifs due to their more refined and aesthetically pleasing look. This visual appeal works as a strong trigger for the viewers who are known to be more image than text oriented. Using any type of images to enliven the content, you make the latter more engaging for the audience.”
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