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ProBlogger: What If We Put As Much Effort into Writing Blog Posts as Public Speaking?

ProBlogger: What If We Put As Much Effort into Writing Blog Posts as Public Speaking?

Link to @ProBlogger

What If We Put As Much Effort into Writing Blog Posts as Public Speaking?

Posted: 24 Jun 2013 08:33 AM PDT

In just under 2 weeks I’ll be standing on this stage at the beautiful Arlene Schnitzer Concert Hall in Portland, giving a keynote at World Domination Summit in front of just under 3000 people.

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It is an incredible honour to be invited to speak at this event and I’m very grateful to Chris for the invitation – but honestly – the thought of standing in front of 3000 to give a 45 minute talk make me a little nervous!

As a result, you can imagine that over the last few months I’ve been putting considerable time into preparation!

I have:

  • Filled many pages in notebooks with ideas and notes
  • Mind-mapped the talk many times, on whiteboards in my office
  • Spent hours fine tuning my keynote/powerpoint presentation
  • Talked with family and friends many times about the points I’m sharing
  • Read many articles, books and watched many videos on the topic I’m talking about
  • Started practicing the talk and honing how it flows. This is something I’ll do a lot more of.

I’ve already put 50+ hours into preparing for this 45 minute keynote and I’ll put more in over the next couple of weeks.

Yesterday, as I was working on the talk I found myself comparing the preparation of this talk for 3000 people to the process I go through when writing a blog post. There are some definite similarities (and I’ll cover them in a future post) but there is one difference that hit me like a tonne of bricks.

I spend considerably less time on blog posts, despite the fact that they have the potential to reach a lot more people.

Here on ProBlogger this blog receives around 20,000 visitors a day.

While a single blog post doesn’t get read by all of them… over its lifetime it has the potential to be read by many, many more.

However, I’ve never ever spent 50+ hours on a blog post!

A blog post certainly is different to a keynote. For starters, there is a lot less content. I have written some long posts in my time but none would take 45 minutes to read! Even so, I can’t help but wonder what would happen if we put as much effort into crafting each blog post as preparing for a public presentation.

What do you think?

Originally at: Blog Tips at ProBlogger
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What If We Put As Much Effort into Writing Blog Posts as Public Speaking?
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Shoemoney - Skills To Pay The Bills

Shoemoney - Skills To Pay The Bills

Link to ShoeMoney Internet Marketing Blog

@Moz Free Pro Trial Scam Targets Bloggers & @Udemy Instructors

Posted: 24 Jun 2013 07:38 AM PDT

Other day I got this weird email.  Its not out of the ordinary companies contact us to see how we can work together and usually it can be very beneficial for both parties.

On Tue, Jun 18, 2013 at 2:54 PM, Ryan Watson  wrote:

Hi Jeremy,

Hope you’re well.

I wanted to reach to get a discussion going between you and Moz. If you’re not familiar with us, we’re a marketing software and SEO company based in Seattle with a little over 20,000 customers and a registered community of over 300,000.

Specifically, we’re interested in providing your Udemy students with an extended free trial of Moz Pro.
Looking forward to the discussion.
Cheers,
Ryan Watson J.D.
>Business Development Associate| Moz
Mobile:(503) 342-8493
Twitter: @RyanCWatson

Now its interesting cause I never heard of Moz before. But after doing some quick research it looks like SEOMoz has rebranded as that. And yes I go back knowing the founders there since ehh the beginning?

But this is a bit exciting because we, much like them, are also having a promotion!! We are giving away all of our Udemy products AND a free copy of my book when you purchase the ShoeIn System for only $9.95.

So sounds like a great cross promotion!

On Tue, Jun 18, 2013 at 3:36 PM, Jeremy Schoemaker wrote:
Hey Ryan,

This sounds interesting. Lets do a swap each promoting each others products? We can do the ShoeIn system for only 9.95 and throw in the udemy courses for free.

Jeremy

Err what?

On Tue, Jun 18, 2013 at 4:49 PM, Ryan Watson wrote:
Hey Jeremy,

I think we are going to pass on the co-promotion for now, but I would still be willing to provide an extended free trial of Moz Pro to your Udemy students. If you think it adds value to your offerings and want to continue the discusion let me know!

Cheers,

Ryan Watson

I also sent them our rate card for advertising but he made it very clear they had no interest in paying for ads or doing any sort of co-promotion.

So what is this Moz Pro Free Trial ? Its basically a free trial that auto rebills you. Its your standard rebill. Its like be saying Hey Ryan that sounds great I would like to offer your users a FREE BODY BY VI MEMBERSHIP!

Alright so lemme do some research.

That FREE PRO TRIAL…. Rebills you at…

$99 PER MONTH! UNTIL YOU CANCEL!

Yea Ryan let me do something that SHITTY to my readers and students. Let me enroll them into something you’re going to stick it in their ass every month until they realize it.

Rebills are a GREAT business model in that the whole model is playing on the fact that a very small percentage of people will keep consuming the product but will keep paying for things they forgot about.

But most Udemy instructors and bloggers are not going to be savvy/experienced enough to recognize the model.

Just be careful. The last thing you want is one of your students/readers coming to you bitching about that “free” trial you “hooked them up with” turns into a thousand dollar service you never logged into.

BTW Ryan Watson J.D., if you have really passed the bar exam how did you get talked into doing monkey work spamming folks online with free trial spam? Surely Moz has better use of your time? I am guessing this is not the trial work you studied for in college?

Trying to increase your Google rank that is like no other?
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