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ProBlogger: PB175: How to Quit Your Job and Build an Online Business

ProBlogger: PB175: How to Quit Your Job and Build an Online Business

Link to ProBlogger

PB175: How to Quit Your Job and Build an Online Business

Posted: 09 Jan 2017 12:00 AM PST

How to Think About Giving up Your Day Job for an Online Business

In today's lesson I want to tell you a story – a story of advice I was given when I was starting out that I ignored – a story of regret and a story that I hope might move you to taking some action!

Listen in the player above or here on iTunes.

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Hi there, its Darren from Problogger and welcome to Episode 175 of Problogger podcast. As I said, my name is Darren Rowse and I'm the blogger behind problogger.com; a blog, a podcast that you're listening to now, an event, a job board, and series of ebooks all designed to help you as a blogger to grow your audience. And if you haven't started a blog, to start a blog too and to make money from that blog. You can find out more about problogger at problogger.com.

In today's lesson, I want to tell you a story. It's a story of advice that I was given when I was just starting out, advice that it turns out I completely ignored. It's a story of regret and a story that I hope might move you into taking some more action in your blog and your business.

Have you ever been given the advice don't give up your day job? Back in 2004, I was given that advice numerous times, quite a few in fact. I've been blogging for about a year and a half and I just discovered that you could make money from blogging. Now, by no means was it much money. I was only making a few dollars a day at first but I was beginning to see the possibilities of monetizing blogs. The dream of going full time as a blogger had begun to grow in my mind.

At first, I didn't tell anyone about this dream of going full time with my blogging but as my income begin to grow, I couldn't help myself. I began to tell a few friends and family members about these dreams. Whilst most of my friends and family were very encouraging, or at least they humored me without saying anything negative, I did get that advice quite a few times when I would tell them that one day I might become a full time blogger. Their advice was "don't give up your day job."

Often, those words were said in a gentle, joking tone. It was kind of almost like a "don't give up you day job." It's kind of a funny saying people would say. But sometimes, they were actually telling me not to give up my day job and their advice was well meaning. And in some ways, it was wise advice too because who had ever heard of a full time blogger back in 2004? Most of my friends didn't even know what a blog was, let alone know of anyone who was a full time blogger. There was some wisdom in their advice and it was well intentioned.

I didn't take it to heart and I certainly didn't let those words have much of an impact upon me because basically over the coming years, I did begin to give up my day job. I would say actually it was day jobs because at that time, I was working a number of part time jobs. I was working as a youth worker and a minister in a church. I was working in a factory packing parcels, I was working in an catering kitchen putting food on trays, I was working as a casual laborer doing things like assembling Cirque De Soleil tents. I only did that one day, it was too hard for me. I was also studying part time. I had the luxury of having lots of different jobs that I was working.

Gradually over the coming year or so, I began to give up those day jobs. It was a gradual process, it certainly didn't happen overnight and it took me a year or so to really give them all up to the point where I was a full time blogger. I will link in today's show notes to the full story if you are interested in reading that.

Over that time, I did begin to give up those day jobs. The before and after shots of my life from 2003, 2004 to now in 2017, they're quite remarkably different. My life is very different today because of blogging. I'm so glad I didn't listen to that well-intentioned advice of my friends not to give up my day job.

A year or two ago, I caught up with a friend who’s a long term friend. And this friend reminded me that he was one of these people who used to say to me, "Don't give up your day job," way back in 2004. I don't remember this friend actually ever saying those words to me but a year or so ago, we caught up for a coffee and he kind of confessed to me that he'd said those words. He had been feeling guilty about it because he had been thinking about it ever since. He worried that perhaps I had been harboring some kind of resentment to him for telling me not to give up my day job. He was quite relieved to know that I didn't even remember him saying that.

But one of the things that interested me in that conversation with my friend is that he also told me that he regularly wondered what would have happened if instead of saying, "Don't give up the day job," he'd actually said, "How could I do it too?" My friend is quite similar to me. He's got lots of interest, he's a good communicator, he's a gatherer of ideas, he's researcher and he's got on entrepreneurial kind of spirit within him. He thinks about things in an entrepreneurial way.

He told me as we caught up for this coffee that when he saw me starting my first blogs back in 2002, 2003, 2004, that part of him wanted to do the same thing. He thought it would be fun, he thought it might have opened some doors of opportunity for him. But he also had these others voices going through his mind at the same time. The voices that said things like all the topics are being taken, everyone else has already started all the blogs. What if it doesn't work? What if it's a waste of time? I'm too late. What if I look stupid? There were little excuses running through his mind, little bits of fear, little worries that he had.

Instead of saying, "How can I do it too?" He said, "Don't give up your day job." He told me that he regretted that for 10 years. Now as he told me that, there was this pause in our conversation. We both reflected upon the decade that had gone by ever since and how things have played out for both of us. By no means had his life turned out badly. He's got a great family, he's had success in the employment that he's had over those 10 years. On the other side of things, neither has my life been a complete fairytale; building your own business is tough.

But there was a real sense of regret in his demeanor. In the conversation, he then went on to tell  me that he wished he hadn't missed the boat of getting into blogging and that for the last ten years, he'd still wondered if he should still start a blog, or a podcast, or Youtube Channel. He in the last few years had even brainstormed topics that he could start a blog on. He bought a domain, he planned out content ideas, he even bought my book, The Problogger Book without telling me a few years ago.

The thing that continued to hold him back is that when he looked at what was happening on the web today and how it developed, he kept saying to himself it's too late to start, it's too late to build anything that could be substantial today. He had this feeling that everyone else had all the topics already.

It was that moment in our conversation that I just felt like jumping up from the table and shaking him because I had those same feelings back in 2002, 2003. I remember back when I first started my first blogs and started to monetize them that I looked those little blogs that I had and I started to compare them to all the other bloggers who'd already been at it for two or three years.

I remember when I first started my first photography blog looking around the web thinking there's already hundreds of other photography sites out there, how could I ever build anything of significance. I looked at the following that others have built, the influence that they have, the skills that they have accumulated and I distinctly remember thinking to myself I'm too light.

I suspect most people, most bloggers have felt that same thing at one point or another. And you listening to this right now probably had those feelings and maybe have them right now. We all tend to compare ourselves to others further along on the journey. Many of us have these feelings of inadequacy when we do have those moments of comparison. It's completely natural to have those feelings but it's such a shame to let them overwhelm you to the point of paralysis like my friend.

I don't think it's too late today. If anything, this revolution that's happening around us on the internet at the moment, is only just the beginning. We're in the early days of this. Sure, there are so many people engaging and creating content on the web, but with that comes opportunity. Alongside that, we see an expanded audience. There are still parts of the world that are coming online today. Our audience has the potential of growing.

As one of my favorite social media practitioners Gary Vaynerchuk put in his book the Thank You Economy, he says, "There's a gold rush happening, where are you?" Gary said that back in 2008 in his book, but I still think it's a completely relevant message today.

I wanna be really clear here. I'm not saying you should quit your day job today. That would not be responsible in particular if you haven't started blogging yet or if you are in the early days of your blog. But if that's a dream for you, there are things you can do today about it. The key is to do something today, the key is to start today if you haven't started. The key is to get over the fact that you're not the first and to start creating something that matters today. The key is to get the ideas that swim around in your mind out of your mind and to take some action on them, today. The key is to start developing your voice and putting your ideas out there today. The key is to start building your network and an audience, today.

The key is to start developing skills that you need for this, today. The key is to move past your fear of not being good enough or not having the skills and to take you first small steps today. The key is to do something today.

Thanks for listening. Over the next few weeks, we will be starting a series on Problogger about how to start a blog but you can start today. You don't need to wait for that series, but we will be providing you with some further content to help you on that journey.

In today's show notes, I'm going to link back to that story of me starting my blog and the progression of giving up some of those day jobs but I'm also going to link to an article I wrote last year on how to start a blog.

If this is something you've been putting off, I really would encourage you to go and read that particular article today and to register that domain, to begin to brainstorm topics, begin to put that blog together today.

I look forward to seeing what happens as a result of that journey today.

You can find today's shownotes over at problogger.com/podcast/175. Do something today.

How did you go with today's episode?

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The post PB175: How to Quit Your Job and Build an Online Business appeared first on ProBlogger Podcast.

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ProBlogger: Start With a Bang – Things You can Do to Set Yourself up For Your Best Year of Blogging Yet!

ProBlogger: Start With a Bang – Things You can Do to Set Yourself up For Your Best Year of Blogging Yet!

Link to ProBlogger

Start With a Bang – Things You can Do to Set Yourself up For Your Best Year of Blogging Yet!

Posted: 06 Jan 2017 05:00 AM PST

Things You can Do to Set Yourself up For Your Best Year of Blogging Yet! | Practical tips on ProBlogger.net

There’s nothing like the dawn of a new year to get the adrenaline pumping, the motivation at DEFCON level, and the desire to do everything right like a new year’s resolution on steroids when it comes to our blogs. Maybe this is the year we get our big break if we just work hard enough!

I like to do somewhat of a spring clean of my blog at the beginning of the year, while I’ve got a bit of time over the holiday break, and also while I’m in the mood. If you’ve done your end-of-year blog audit, you’ll be in an even better position to kick-start your best year yet, so make sure you’ve got that sorted before you go through this list – it will give you a fantastic indication of where you can improve and what bits need working on the most.

I’m excited, and I know you’re super-keen to get moving, so these are my top tips for getting your blog in tip top shape for 2017. Go get ’em tiger!

Dream a dream

This is the bit where I like to go to a coffee shop, get a cup of something nice, and daydream. Where do I see myself in five years? How will my blog help me accomplish that? Where do I want my blog to go? What would I do if money were no object? What would I want to do if there was nothing to hold me back?

Think about where you’re headed – not in a practical sense, but in an anything-is-possible sense. Write it down. Mull it over. Brainstorm for a while. See what your heart desires for you and your blog. The answer might surprise you.

Make a plan

Now is the tricky part. How much of those dreams can you accomplish or work towards this year? What is going to be achievable on a practical level?

Write a list of all the things you’d really like to see yourself getting done this year.

  • How many posts you want to write
  • What kind of topics you want to explore
  • What kind of posts you enjoy writing and want to do more of
  • How many readers you’d like to end the year with
  • Ideas about growing your social media
  • Random thoughts about moving into video, podcasting, eLearning, freelance writing, writing a book
  • Places you’d love to get a guest post published
  • Who you’d like to collaborate with
  • Brands you’d like to work with
  • How much money you’d like to make
  • What you want your blog to achieve
  • What kind of products you’d like to create

You get the picture! Write down the things you really want to get done this year, and then jot down next to them three concrete steps you can take this year to work towards that.

If you want to get even more technical, break the tasks down to monthly/weekly/daily and make sure you set aside some time each week to review how well you are sticking to your plan.

Set a goal

This can be big or it can be small, it all depends on where you’re at in your blogging career. You can have one goal or you can have five (just don’t have too many, trust me!).

Goals are excellent for giving us purpose and driving us forward, and also giving us some parameters within which to work so we can decide whether opportunities or projects that become available to us are actually worth our time. Does it get us closer to our goal? Do you really want to do it for another reason? No? Well, “no” is your answer!

But I digress.

Think of a goal or goals and work out step-by-step how you’re going to get yourself there. Keep yourself accountable and review often. This advice will get you straight on the path to goal-achieving success:

Things You can Do to Set Yourself up For Your Best Year of Blogging Yet! | Practical tips on ProBlogger.net

Nail that editorial calendar

I’ve said over and over again that this was finally the thing that helped me get more done because with a schedule, I was no longer wasting time. Well, I was wasting less time! I could plan out a content schedule, make preliminary notes and ideas for images, and do prior research when I could, so when I would sit down to write there was no faffing about – I had the bones of a post right there in front of me, and I knew when it was due – it felt like the work was already half done. It did wonders for my motivation, too.

Blogging spontaneously is fun. I like it. I always keep spots available for when I want to write off the cuff. But when it comes to keeping continuous, excellent content on my blog, an editorial calendar is MAN-DA-TO-RY.

If you chafe under such restrictions, think it hampers your creativity, or just need a hand getting started, then you might want to check out these posts:

Set a schedule

Speaking of schedules, I like them for all things – my blog work, my freelance work, my work here at ProBlogger, my housework, our meal plans – all sorts of things! I find they take the stress out of making decisions on the spot, and it allows me to get a head start on things I know are coming up. Everything from dinner to blog post ideas.

You can get all my secrets here: 3 Ways Scheduling Will Make You a Better Blogger, and you’ll find yourself with more time than stress this year. I promise.

What can you lock into your work week that you can then plan around? Make a note of these.

Ditch your bad habits

Oh my hand is firmly up here when it comes to doing things the wrong way. But as I said to a bunch of newbie bloggers recently, I think you sort of have to go about things the wrong way to start with, in order to find out what works at what doesn’t. You almost have to get to burnout stage before you make changes that will ensure you’ll never find yourself back there ever again.

Laziness and poor time management were my biggest bugbears before I got them straightened out. Assuming things will work themselves out was another problem vying for the top spot in Dumbest Things I Did While Blogging. Thankfully I took a good, hard look at how I was spending my time and what good habits I had to cultivate to make sure I was making the most of what I had and learning to cut away what no longer served me. You can read about that and get some tips for yourself here: Say Goodbye to Bad Habits: Five You Should Ditch in the New Year.

What are your bad habits? What do you know you need to reverse or alter before the new year starts in earnest? Be honest, now! It’s the only way!

Things You can Do to Set Yourself up For Your Best Year of Blogging Yet! | Practical tips on ProBlogger.net

Be more productive

It’s everybody’s dream – in the short hours we have to blog, we’d sit down at our computer, and churn out exactly what content we need to, without a wasted moment or an unnecessary break. We’d blog, ninja-style with no human desires to hold us back.

Wellll, we are human, things go wrong, we spend 45 minutes on Facebook instead of writing that post we were going to write, the cat is hungry, our mind wanders, we half-write a post and then go off on a tangent with something else… all too often, we get distracted.

I’m here to tell you that productive people aren’t accidentally productive. They’ve done things to optimise their environment, manage their weaknesses, and give themselves incentives for staying on task. There’s no reason you can’t do the same!

If 2017 is the year you’ve sworn to be more organised and less flighty, we’ve got the goods to help:

I mean, it’s a hot topic, right? None of us are born knowing how to blog efficiently! It’s like the blogger’s great white whale.

Let go of self-doubt

“Despite a lack of natural ability, I did have the one element necessary to all early creativity: naïveté, that fabulous quality that keeps you from knowing just how unsuited you are for what you are about to do” – Steve Martin.

I love that quote – it sums up a lot about what it takes to make it in any creative endeavour. Hard work and no real idea what you’re up against. I think success is a curious mix of a willingness to have a go, and a lack of self-consciousness. Everything worth doing is hard, and there are too many people out there doing everything anyone would ever want to do. That doesn’t mean there isn’t any room for you.

I’ll bet you’ve heard again and again that nobody can write your story but you. That you have something special the world wants, whether it’s whittling spoons or writing the next Great American Novel. You have every right to follow a passion and see where it leads, regardless of how good you think you are at it. We all start from zero.

Automate

Honestly, blogging is on 24-hour time, and can’t (and shouldn’t want to!) be on call that whole time. We need blogging to fit around our life, not the other way around, and that means automating what you’re comfortable with. From blog posts to return emails, socila media, mailouts, anything that can be automated without pissing your readers off, should be automated.

Just please – PLEASE don’t do auto DMs on Twitter or bot-like comments on Instagram. They’re obvious, and they’re a turn-off. Don’t farm out your authenticity, sense of community, or personality. Automate everything else.

Need some ideas?

Things You can Do to Set Yourself up For Your Best Year of Blogging Yet! | Practical tips on ProBlogger.net

Find your creativity

I always feel a bit wrung out at the end of the year, like a limp rag that has nothing left to give. Therefore, I spend most of my Christmas break reading widely, looking at beautiful, inspiring things, and letting my brain have enough time to daydream and imagine.

I think it’s so important to tap into that part of you that creates ideas and fill it to the brim with thing that will spark it up again. Get back to enjoying the things you love and let it naturally seep into your creative side.

Batch your tasks

When it comes time to sit down at your desk and crack open your laptop, you’re going to want to put your newfound new year motivation to good use. Write big lists for every aspect of your blog of things you need and want to do this year, and then batch similar tasks together.

Using the schedule you created earlier, see where these tasks can fit in to your day. Say Monday is a writing day, Tuesday is photography, Wednesday is editing, Thursday is scheduling social media, that sort of thing. Doing like tasks together helps you waste less time and uses less brain resources than flitting between tasks, or doing different sorts of tasks all day long.

Improve your writing

If you’re feeding your creativity before you get started blogging this year, as I recommended earlier, then one of those things you should be doing is reading. Read anything and everything that you think will help you master the craft of writing. Read classics, re-read books you love, read blogs by people you admire, read writing that sparks emotions in you.

Then write. Fill up journals with anything, have a go at different styles, tinker around with how you can make your own writing more emotive. Maybe even take a short writing course, there are plenty to choose from online.

No matter how much blogging and social media changes, the ultimate way we connect with our audience is storytelling. Practice the art of it.

Things You can Do to Set Yourself up For Your Best Year of Blogging Yet! | Practical tips on ProBlogger.net

Take better photos

Now also is the time to practice taking photos for your blog. Often if this isn’t where our talent lies, we’re too busy taking care of our to-do list to work on the photography aspect. If you’re still on a break, or you’re in planning mode for your blog, take advantage of these extra minutes to read up on great technique and words of wisdom of those who make excellent photos look effortless.

But more importantly, practice! Make time to really get to know your camera, understand lighting, and play around with composition.

You can find endless amounts of tutorials and guides over on Darren’s other blog, Digital Photography School.

 

Level up your Social Media

It’s time to get your game plan on! This is the year you’re going to share excellent content with regularity. Now, how are you going to do that?

What I would do if I were you is to make a list of all the sites I like to go to for inspiration and information. Maybe put them in a Bloglovin’ or Feedly reader so you can keep tabs on what they produce so you can share them with your audience.

Then I would mine my archives for blog posts that need to be shared again with my audience.

After that, I would have a look for a couple of funny things that my readers would like that suit my brand and personality.

Then I would write up a schedule for when things are going to be shared (take a look at your insights to see who’s on your page and when, and work around those times for sharing).

And above all of that I’d be thinking of how I could serve my readers the best on social media, and how I can allocate my time responding to them and engaging with them. How can I show my personality and be fully present when need be?

Write a Mission Statement

I think if you haven’t already, now’s the time to sit down and write down in a nutshell what your blog is and what it stands for. What you hope to achieve with it, and how you want people to receive it. It only needs a few lines, but it will the the guidepost and the framework from which all your blog decisions will come.

I think one of the best posts about blog purpose or mission statements comes from The Nester, so I’ll let her explain: Why Your Blog Needs a Purpose.

 

And I wish you well on your new year blogging journey! May you begin it feeling positive, and may the good vibes continue all year long.

What do you like to do to ensure your blog is in tip top shape for the year to come? I’d love to hear!

The post Start With a Bang – Things You can Do to Set Yourself up For Your Best Year of Blogging Yet! appeared first on ProBlogger.