Multi-Channel Digital Marketing to the Customers You Have Today Is Critical to Growing Your Business Tomorrow - DailyBlogTips

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Multi-Channel Digital Marketing to the Customers You Have Today Is Critical to Growing Your Business Tomorrow Posted: 01 Aug 2016 09:32 PM PDT Businesses devoting most of their marketing budgets and time to chasing new customers are missing the important—and bankable–revenue potential in existing contacts. The customers you already have may be your most valuable business asset.  Failing to systematically nurture those contacts to generate more revenue could be the difference between long-term growth, standing still, or even failing. Acquiring new customers is a daunting challenge, both in terms of required resources and cost. Focusing on nurturing and maximizing the relationships you already have is a much more efficient strategy.In fact, the benefits are exponential since the positive word of mouth and referrals from loyal and satisfied customers generate new customers. Communicating with your customers about the products and services you offer –in a systematic way, using multiple channels– keeps them interested and loyal. "Consistent communication to contacts with whom you already have relationships strengthens those relationships," says Bob Fabbio of marketing automation service provider eRelevance. "It is particularly important to use multiple digital communication channels because people prefer certain communication channels and are more likely to take action through their channel of choice." In terms of customer retention strategies, digital marketing, including email, texting, mobile apps and social media, is the most effective way to reach existing customers.  Let’s see how to utilize each channel for optimal benefit. Email Marketing Delivering email to your customer’s Inbox is still among the best and more personal ways of reaching them. Email marketing is most powerful when messages are customized for segmented target lists. Tailoring your communications and offers based on preferences yields the best results. Email best practices related to images, responsive design, subject lines and offers are also important and should be tested for best results. Text Messages& Mobile Apps Via Smart Phones Text messages work best to communicate limited-time discounts andevent invitations. Smartphones provide the benefit of including urls in the texts, which save recipients time searching for you and have proven to be one of the best channels for immediate engagement. Consumers are increasingly using mobile apps on smart phones to gather information about products and services, schedule appointments and learn about discounts and events. Social Media Social media provide a platform for one-to-one interactions with customers through relevant communities. If utilized properly, the interactions help foster lasting, trusted relationships.  For example, through social media communities, you can interact with customers on a more personal level, addressing questions and concerns, hearing honest feedback, and getting feedback about products and services. Facebook ads linking toa custom landing page with clear calls to action can be targeted directly to your customers' accounts.  These highly targeted ads deliver better results than traditional advertising, plus this platform lends itself to word-of-mouth referrals for new customers. Integrating the Channels through Best Practices Ignoring your existing customers to focus exclusively on external marketing could be costing you more than you realize.  Working with a strategic partner that can provide a marketing automation services across all digital channels and uses marketing best practices to drive customer interactions is the best way to fast-track business growth. Original post: Multi-Channel Digital Marketing to the Customers You Have Today Is Critical to Growing Your Business Tomorrow

A Guide to Video Content & Where it Fits in your Marketing Plan Posted: 01 Aug 2016 03:58 PM PDT While video marketing is not a new concept, in latest years it has become one of the most used methods of advertising a brand and increasing customer awareness. With so many platforms where a video ad can be posted and plenty of tools available for creating video content, it's really not surprising. A 2012 survey, conducted by B2B Demand Generation, showed that video was the second-most popular type of content used across channels. Another 2013 survey, ran jointly with MarketingProfs and the Content Marketing Institute, showed that (in 2012) video ads made 70% of the total number of ads on the market, a jump from 54% in 2011. This makes for a very compelling argument to why you should go for a video ad instead of a static one. Make Specific Ads Before you start with your marketing plan, decide on its purpose. This will ensure your ads target people who will be interested in them, while also helping you increase ROI. Instead of creating an all-purpose ad, which will try to appease everyone, create short, easy to digest video, and choose to display your ad to people who are most likely to click on it and show a return on your investment. What purpose could your ad have? Well, several, actually. You could try to build brand awareness, show off a new product, generate visibility through entertaining and shareable ads, or educate the market. Whatever the purpose is, it also defines the metrics you measure its success by. There's no purpose in looking at sales figures if your video is built as a story to show off your company. Once you know why the ad is there, you need to figure out who to show it to. This depends, again, on the desired outcome. Do you want to consolidate your position in the market space you currently occupy or try to engage other audiences as well? Say you are creating an ad for a new smartphone. Do you want to sell it to tech-savvy customers, or are you targeting a more general type of customer? How Long Should an Ad Be? According to a report from Forbes Insight, most companies prefer 3 to 5-minute long ads, with 9% preferring videos longer than 5 minutes, and 36% going between 1 and 3 minutes. The most popular video ads on the market – with hundreds of thousands of hits – are between 90 and 120 seconds long. That doesn't necessarily mean they were successful at reaching their desired outcome. It simply shows how long an ad should be if you want to reach a broad audience. Of course, you won't be able to tell your company's story in 3 minutes, so you will need a video around 10 – 12-minutes long. On the other hand, there's no reason to create a 5-minute long video presenting a new product, when you can do it in 90 seconds or less. However, if you decide to deliver the ad as in-stream, things may be different. While you can embed an ad of any length in another video, data shows that 80% to 85% of ads are skipped after the mandatory 5 seconds. So, why not make the ad a 5-second long pitch, in the style of a vine, or a Snapchat video. This will save you money, better spent buying up more advertising space. There is no golden rule, really, so experiment and decide on the length based on purpose, audience, and complexity. Make Ads Shareable There is a lot of theory around creating an attractive and engaging video, designed to hold viewers glued to their screen for the full length of it. However, that won't get you as many shares as a viral video would. Authors Stephen Voltz and Fritz Grobe explain the essential principles of creating a viral video and how to apply them in their book, "The Viral Video Manifesto". A viral video doesn't just make you want you to watch it. It makes love it and want to tell everyone about it! And, while you would be tempted to say that luck has a lot to do with it, there are certain traits that viral videos have in common, something that can be controlled and used to make a video contagious enough to be shared. Sharing a video is all about the emotion it generates. Sad videos, or those that make you feel contempt, won't make you share it simply because of the low intensity of these emotions. Videos that generate powerful emotions, like fear or anger, will be shared a lot more, more often than not based on a flash decision taken immediately after watching. The majority of viral videos are funny, exciting, and generate positive emotions. The positivity itself also helps drive their exposure. All videos exploit something that is called an orienting response, a primal human reaction also triggered when we hear a sudden movement or an unexpected noise. Just like you instinctively turn towards the source of the sound you hear, you instinctively want other people to see the video which generated such powerful emotions for you. The side effect to exploiting this reaction is that immediately after your emotional state balances, you go into a passive and relaxed mood, and your attention diminishes. This is an advantage for content creators, who don't need to focus on intricate shot angles or complex sound effects. The impact it has is enough to make it an awesome video. There's really no reason not to integrate video content into your marketing campaign. Even if you lack the experience to create great advertisement videos, you can easily find people who specialize in doing just that, as long as you know what you want. Hopefully, this article will help in that regard. About Author: Neomi Preston is a graphic designer & video animator for Video Caddy. She graduated university with a degree in architecture and started her freelancing career 5 years ago. Neomi wants to raise awareness about the benefits of video animation for online business promotion. Original post: A Guide to Video Content & Where it Fits in your Marketing Plan

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“PB138: Challenge: Create a List Post” plus 1 more

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PB138: Challenge: Create a List Post Posted: 02 Aug 2016 12:30 AM PDT Challenge: Create a List Post This is part 1 of our 7 Days to Getting Your Blogging Groove Back Challenge that we kicked off in the last episode of this podcast. To recap – Every day for the next week, I'm going to suggest a particular style of blog post for you to create. Create and publish the challenge post Share your post on This Thread in our ProBlogger Challenge Group on Facebook, and check out other posts fellow challengers are submitting. Today's Challenge: Write a List Post In this episode I talk about different types of link posts that you might consider writing and given you a number of examples from my own archives to check out. Listen to it in the player above or check out episode 138 on iTunes here. Write and publish a List post Head to the FB group (search for ProBlogger Challenge Group on FB) and look for the update I've done there were I call you to share your list posts. Share the link. Only new posts please. Take a few minutes to check out, like, comment on and share other people's lists. In Today's Episode List Posts Can Take a Number of Forms A Simple List Post 21 Ways to Write Posts that Are Guaranteed to Grow Your Blog Longer List Posts How to Take Great Group Photos Wedding Photography – 21 Tips for Amateur Wedding Photographers Lists Within Posts Here’s one Vanessa published yesterday – 50 Family Friendly Dinner Ideas – which is a longer post with a series of lists and other content around it. Further Resources on Writing List Posts The Ultimate Guide to Making Money with the Amazon Affiliate Program 10 Steps to the Perfect List Post Full Transcript Expand to view full transcript Compress to smaller transcript view Hey there and welcome to Episode 138 of the ProBlogger Podcast. This is challenge number one of our seven days to getting your blogging groove back challenge that we kicked off in the last episode of this podcast. If you haven't listened to that episode, I really do strongly recommend that you go back to Episode 137 which just goes for 13 minutes, and it gives you an overview of what we're doing in this challenge. To recap, everyday for the next week I’m going to suggest a particular style of blog post for you to create. It can be a written piece of content, it can a video, it can be a podcast, whatever you choose to do. My challenge to you is to create and publish that piece of content and to join our ProBlogger Challenge Group on Facebook and to share the post that you've written so that we can check out each other's blog posts. You can find all the details of the challenge and today's transcript and show notes at problogger.com/podcast/138. Let me tell you what today's style of blog post will be for you to create in the next 24 hours. Today, I want you to create a list post. This is the easiest type of post that I could come up with for day one to help you ease into this particular challenge. I decided a list post would be a good one for a few reasons. Firstly, it's something most of us are familiar with, we've all read them. Most of us as bloggers have probably created them. It's also something that can be done relatively quickly depending on how you approach it and I’m going to give you some options that you might take with your list post in a moment. Also, in my experience, it's one of the most effective ways of creating content and it's something that appeals to readers. It can be the type of post that can attract a lot of eyeballs and it can be accessible to those readers. A list post works for a number of reasons. Firstly, they're scannable. They tend to keep you from rambling although that does depend on the style of list post that you choose. I guess they do keep you a little bit more succinct, they're readable. It's very easy to consume a list post, particularly if you format it well. They can be comprehensive if you want it to be and they can also be pretty light. They can also be very persuasive, you can come up with twenty-one things in your list post that can really add a lot of weight over time if people get right through in that list. They can be easy to write, I actually find them quite easy to write because you come up with an outline first of your twenty-one posts or however many points you want to make. And then, you just fill in the blank after that. They're very shareable and they're the type of content that does get shared around a lot. There's been studies done into that. They can enable you to communicate something that can be quite complicated in a fairly easy to understand way. They break things down just by the factor that they affect that they are a list. List posts can be a great type of content to write. Most of you have probably done plenty of list posts in the past and may not need to listen to anything else. But if you want a few tips on how to do it and how to approach this challenge, there are three types of list posts that I would suggest you consider. Really, I guess it's about the complexity of the post. The first one that I would suggest you consider is the simple list post. This is where the vast majority of your whole post is a list. You might want to write a short introduction or a short conclusion with a call to action at the end. But the list itself makes up the bulk of the post. The post itself may not even have an intro outro, it might just be a list. An example of this is a post that I published on ProBlogger a little while ago now called Twenty-One Ways to Write Posts That Are Guaranteed to Grow Your Blog. When you go and look at this, the whole post is a list. It's just twenty-one short phrases or sentences. Some of the only have three words, some of them have up to nine. It's a very, very simple list. You could read it in fifty seconds even though there are twenty-one points there. You could probably read it in half a minute. This is an example of a very simple list post. That may be what you choose today. I actually find list posts, some of you might look at it and go, "Oh, that's too light." Sometimes, by the fact that they're so few words in there, you get straight to the point in each point you’re making, they can actually be very powerful. I've seen a number of people use this technique to communicate really powerful things in very few words. The challenge when you’re writing such a short post is to choose the right words and to make them powerful words. You may choose to do that today. Secondly, you might choose to do a longer list post. The last example that I gave you, those twenty-one things that were just very short, light sentences and each point can be very effective because it's so to the point, but it can also sometimes be too light to convey a more complicated message. You may actually frustrate your readers if you do too light a post. Most of my posts I would say are longer list posts that I've done. These are where you come up with your list and you might have a heading for each point which might be similar to that simple list and then you might write a paragraph on each of those headings. Or, you might write two or three paragraphs. Again, I'll give you some examples in today's show notes. Firstly, a post I wrote a few years ago called How to Take a Great Group Photo. This is on Digital Photography School. How to take a photo of a group of people. Whilst that title doesn't indicate that it's a list post, it actually has twelve tips. I could've probably titled it Twelve Tips to Take a Great Group Photo but I kind of sometimes don't like numbered type posts. They tend to convey something to your readers, so I decided just to title it How to Take a Great Group Photo. But if you look at it, it's a list post. There are twelve tips, each of them has a heading, each of them has one to five paragraphs under that heading and most of them has a photo as well to illustrate the point. Similarly, another post I did on Digital Photography School, Twenty-One Tips For Amateur Wedding Photographers. Again, very similar style heading for each of the twenty-one tips. Underneath, there was a paragraph or two as well. This is a bit more comprehensive than your simple list post, it allows you to go into more depth. Also, the thing I like about these is that they link out very often to other things that you've written in your archives. Particularly look at that Amateur Wedding Photography one, most of the points there's links to other things that I've written. This is one of the things I love about a list post is that it enables you to sneeze people out into your archives. The third type of post that you might like to choose today is where you just use a list within a post. You might choose to write something more in the format of an article, or an essay, a long format piece of content and then use lists within that as well. That can also be very effective. I'll share examples in today's show notes of those types of posts. It's sort of an essay but there's these lists within it as well. That can help to illustrate several points along the way in your article. Now, I know some of you are listening to this challenge today and are cringing, you may even be crying. List posts are very popular with bloggers. As a result, some bloggers don't like them because they can be overdone in some niches. Sometimes, people go list posts are too light, they're too fluffy, I write much detailed content. Of course, it all comes down to how you want to approach it today. You could make almost any style of post lighter, it's not just list posts. You can write an opinion post that's light, you can write a review post that's light. You can also make list posts very meaty as well. If you’re saying to yourself I’m not doing this, I don't want to sell it, I don't want to write a list style post, I challenge you to write a meaty, comprehensive list. For example, I've used this example before on this podcast, my post on ProBlogger My Ultimate Guide to Making Money with the Amazon Affiliate Program. I'll link to it in today's show notes. It's actually a list post. In fact, it's two lists if you look at it. There's an extended introduction with newer sections in the introduction and then there are thirty tips that have several paragraphs of information. The total length of that article was seven-thousand and seven-hundred words long. As I said two episodes ago on this podcast, it's an evergreen piece of content that continues to drive hundreds of visitors to my blog everyday, if not thousands. Hundreds of thousands of people have read that post, it's seven-thousand words long, it's a meaty post. I would argue it's probably my most comprehensive post on the blog. It's broken down into lists. I think that the list format of that post makes it much more readable, shareable, and much easier to understand. If I just chosen to write more of an essay style post, I don't think it would've been read as much as it has. It wouldn't have had as much impact upon my readers. I challenge you, if you are thinking no, I’m not doing a list post, they're too light. Write a meaty one, write the most comprehensive list post you can possibly write if that's where you’re heading. A few last tips on list posts. Think about your formatting, it's really important to make it scannable, to use headings, to use bullets if that helps. If you’re doing a simple list post, one of those really light ones, it's probably appropriate to use bullet points. If it's a more comprehensive post, I would encourage you to use headings and subheadings and to consider breaking the post up with images as well. Adding further reading to the post, the points that you write can be a really effective way of making your post more comprehensive, more useful to your readers, but also getting people to visit other parts of your sites. Lastly, if you want some more step by step tips on how to create a great list post, check out today's show notes because there I’m going to link to a great post that Ali Hale wrote on ProBlogger a couple of years ago now, it's called Ten Steps to The Perfect List Post. Itself is a great example of a list post and it contains some really good advice from Ali there. Check out today's show notes over at problogger.com/podcast/138 to get a link to that. Lastly, you don't have to write your list post As I said in the introduction to this challenge, you can actually create a list post in other formats. A list could be the basis for a podcast. Ten Tips to something. A list could be the basis for a talking head video, it could be the basis for an infographic or some other visual content as well. Feel free to take this in any direction you want, the key here is that you are creating something in that format, in that style. Be creative, make it relevant to your audience. The challenge today, write and publish a list post. Head over to our Facebook group. If you haven't already joined, search for ProBlogger Challenge Group on Facebook or look for the link in today's show notes and look for the update there that I've done where I call you to share your list posts. Please try to get them all in the one spot there. Share a link to the post that you've written and please only share new posts that you've written for this challenge. Don't just go into your archives and find a list post. We want you to do this challenge to create new content. And then, the last thing is to check out what other list posts people have submitted there and to like them, comment on them, share them if they're relevant for your audience as well. I really look forward to seeing what list post you can create today. You can take this in any direction as well, you could write about five tools that you use, you could write a step by step guide. That's something you could write about five habits of great photographers or great bloggers or whatever it is that you’re writing for. You could write five mistakes that new people in your industry make. You could write five books or blogs or YouTube accounts that everyone should check out. You should write five reasons that you love something or five values that shaped you. There's a whole heap of different ways and it doesn't have to be a list of five things. I look forward to seeing what you create over in the Facebook group and I'll talk to you again in 24 hours. This is daily challenge for a whole week here on the podcast so make sure you're subscribed to the podcast to get notified of that. Thanks for listening, I'll chat with you tomorrow. If you know another blogger who you think should join the challenge, let them know about it. Share it. The more people that are involved in these challenges, the better. It's amazing when we have a large number of people and they have shared niches, the collaborations that can come as a result of this. The last time I did a challenge like this, I saw a number of really amazing collaborations emerge. I saw people collecting products together as a result of some of the stuff that they did. I saw people partner up, I saw people become friends. Do invite other people, it's great to have a large amount of bloggers participating in these challenges. Lastly, if you do think it's relevant for your audience, I'd love you to link back to these show notes as inspiration for your post today. You don't have to do it but if you think other readers that you have might find some value in participating in this as well, link over to the show notes so they can see where you get the inspiration for the post as well. Thanks for listening, I'll chat with you tomorrow. How did you go with today's episode? I look forward to seeing the list posts you create today. You could take it in any direction. I'll talk to you in 24 hours. Enjoy this podcast? Sign up to our ProBloggerPLUS newsletter to get notified of all new tutorials and podcasts below.   Click Here to Subscribe to ProBloggerPLUS for Free The post PB138: Challenge: Create a List Post appeared first on ProBlogger Podcast.       Related Stories PB137: Challenge – 7 Days to Getting Your Blogging Groove Back PB136: The Best Investment of Time You’ll Ever Make as a Blogger 134: How to Decide if You Should Start on a New Social Network or Medium   This posting includes an audio/video/photo media file: Download Now

Optimise Your Blog with Google Search Console: A Treasure Trove of Traffic Posted: 01 Aug 2016 07:00 AM PDT By ProBlogger SEO Expert Jim Stewart of StewArt Media. Google Webmaster Tools had outgrown its moniker and become such an invaluable tool for more than just webmasters – SEO professionals, business owners, app developers, web marketers, for example – that Google thought it apt to rename it to suit a more diverse user base. Hence in 2015 it was renamed Google Search Console. So for those new to Google Search Console, what is it? Google Search Console is a free service that allows you to monitor and maintain your website when analysing search results. I cannot stress how important it is to implement the use of Google Search Console on your blog, as I see far too many bloggers ambling along without it when it can add invaluable insight into how you should be optimising your blog's performance. Google Search Console offers in-depth knowledge about your website. Whereas Google Analytics tells you how your users reached your site, the Google Search Console tells you how the Googlebot sees your site. This includes all errors it encounters, how quickly pages load, who else is linking to your site as well the ability to submit sitemaps and what users type into Google to find your site. So now you understand how imperative it is that you implement Google Search Console on your blog. It will help you understand how Google views your website so you can optimise its performance for better search results. Adding Your Site in Google Search Console If you've never used Google Search Console before, the first step is to add your site and verify it. Google needs to know that you are the site's owner, webmaster, or authorised user. Once established, Google Search Console will give you all the insights into the inner workings of your site, and that's not something you want an unauthorised user to have access to. It's a simple process to add your site to Search Console. Firstly, log in to your Search Console account with your Google account here and enter the URL of your selected site in the box next to "Add Property." Once you've typed in the URL, simply click on the "Add Property" button and voila! Your site has now been added to your Search Console account. You will then have to verify your site. If you are on WordPress, this is straightforward. Verifying Via WordPress If you are on WordPress using the Yoast plugin, verification is straightforward via the Webmaster Tools tab. Go to your Search Console account; enter your site URL into the "Add a Site" box and click continue. You will then need the verification code. Use the HTML tag under the Alternative Method. Only copy the code that is in the parenthesis after "content." Then log into your WordPress site. On the left side of the dashboard is a menu. Click on "SEO." On the drop-down, click on "General." Click on the "Webmaster Tools" tab and copy the code into the "Google Search Console" section. Click "Save Changes." Go back to your Google Search Console account and click on "Verify." All things being equal you should now have connected and verified your site. You are now ready to submit a sitemap. How to Submit a Sitemap Sitemaps are files that give search engines and web crawlers important information about your site regarding how it is organised and the type of content your site contains. Other information is included, such as how often your site is updated, metadata, and information about videos and images. Submitting a sitemap to Google Search Console ensures Google is more efficient when crawling your site. You won't be penalised for not submitting a sitemap, so don't think it's compulsory. It is beneficial to submit a sitemap, especially if your site is new, or you have a large site with many pages that aren't well linked. Go to your Search Console dashboard and select the site you wish to submit a map for. (You may have more than one in your account.) Select "Crawl" from the menu and "Sitemaps" under that. There is a button in the top right hand corner marked "Add/Test Sitemap." Clicking on it will bring up a text box into which you can type the location of your sitemap. If you used Yoast to generate your sitemap it can be found at /sitemap_index.xml or /sitemap.xml. Once you press "Submit Sitemap," you have successfully submitted a sitemap! Finding Site Errors At some time or another, regardless of how fastidious you are, chances are high that your website will experience errors. Before you are notified of errors through your readership, you can use Google Search Console to notify you of problems. If you wish to check a site for errors, click on "Crawl" on the dashboard and then select "Crawl Errors." This will take you to the crawl errors page, which displays any site or URL errors found by Google's bots whilst indexing the page. They are displayed in a graph with the errors listed at the foot of the page. Clicking on them will reveal a description and further details. You should make a habit of recording any site errors you've discovered. Capture screenshots if possible. Notify the person who is responsible for fixing said errors (if that isn't you!) so the problems can be rectified. There are so many more features in Google Search Console that I hope to cover in future articles, for now I hope you can now see how important it is to set up Google Search Console for your site. It truly is the command centre of your website, offering valuable visitor statistics, error identification and location, alongside the ability to use this information to optimise your site to streamline performance and increase your readership. This guide should make it easy to set up and verify Google Search Console, making it work for you. Jim Stewart, CEO of StewArt Media, is a recognised digital marketing expert. Jim is ProBlogger's SEO expert and will share his vast SEO knowledge to equip you with the systems and skills to optimise and monetise your blog using tried and tested techniques. What Jim doesn't know The post Optimise Your Blog with Google Search Console: A Treasure Trove of Traffic appeared first on ProBlogger.

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