How To Rank In Google Apps

Posted: 18 May 2016 09:04 PM PDT

Have you developed an App? Want to rank well with Google? Many people think that for your app to rank well with Google you need to have thousands of dollars and a bit of hope to hit the top 10 in your app category. For any app developer ranking highly in Google can seem daunting and a challenging feat. However, with the right know how it is possible to rank well in Google without having to spend too much money. The following is a guide on how to rank in Google apps without having to go broke doing it.

Ways To Rank Your App Well On Google

Keeping Your Eye On The Prize

For your app to rank well with Google you need to understand what's in store at the end when your app is launched. It's critical to understand the value of ranking at the top and how it'll affect your decisions when faced with pressure to launch your app before it's ready. It's estimated that to make it to the top 20 you will need to achieve 15,000 installs per day and at least up to 25,000 installs per day to make it to the top 10 mark. You could spend money on getting the desired traffic to your app, however this can lead anywhere up to $2,500 per day. This can be costly. Some of the best ways to market your app for increased traffic is by utilizing popular social media platforms such as Facebook and Twitter. You could pay a smaller amount to run ads about your app to help introduce it to people and to expose it more often. In time you will start to see more and more traffic being sent to your app.
Understand The Ranking Algorithm

Although the exact details on the ranking algorithm are closely guarded, there are a few things that you can do to help with the ranking process. These include:

· Launch Window – New apps tend to rank a lot easier than existing apps. This is because users want to try new things. Because of this you have a small launch window to work your magic. If possible, allow users to have a demo of your app before purchasing it. If it's good quality and they like it, they will spend the money on it. The more installs you achieve the higher your rating will become. Launching the game in the morning also helps users find it easier when searching throughout the day.

· User Reviews – Although user reviews may not affect the backend of the ranking system, they will affect whether or not new users will want to use the app. Reviews of your app tells upcoming users whether it's good or not. The more reviews you have, the more people will try your app, and the higher on Google you will rank.

Make It Social And Freemium

To help increase user and install demand, it's important to market your game or app to social platforms and make it freemium for everyone to start using. Freemium refers to allowing everyone to play your game or app for free while offering a premium side where users will need to pay for certain items or features. Users love free apps, and the more users can access your app the more installs you will receive. This will help you move up higher in the Google app rankings.

Make Your App Versatile

There are many different apps which are only suited for a variety of devices. Creating an app which can be used in all devices such as computers, iPad, Tablets and iPhones can help your app reach more traffic. This in turn can promote more installs and popularity for your app as it can be used by everyone.

Use Proper SEO Techniques

When writing the description or text for your app online, it's important to use proper SEO or Search Engine Optimization techniques to help enhance its visibility on the web. SEO works by the use of certain keywords that represent your app. When people search for those keywords, when done correctly, your app should come up in the top search results. Mastering SEO does take some time and energy, but can be rewarding. Google Keyword Planner can be used to help choose the appropriate keywords.

Conclusion

When it comes down to ranking in Google apps, it's important to understand there aren't any easy ways to reach the top. It takes time, effort and some money, but when you do rank well in Google apps you will receive the rewards. So are you changing your marketing solutions?

Nick is a hard-working and dedicated tech addict who works for A+ Digital as SEO Operation Manager . He enjoys learning new stuff , experiencing and writing about all the latest tech related topics. Nick has been writing in the technology niche for many years and is dedicated to bringing readers high quality content that will inspire all those who read it.

Wanna learn how to make more money with your website? Check the Online Profits training program!

ProBlogger: The Best Research Tools for Finding Kick-Ass Content

The Best Research Tools for Finding Kick-Ass Content

Posted: 18 May 2016 06:00 AM PDT

This is a guest contribution from Jonathon Ohayon of Brilliance.com

From infographics to Slideshares, articles to memes; marketers and bloggers can never have too much help coming up with ideas for compelling, relevant content.

However, ideas can be elusive and trending subject matter can be hard to nail down. Tools like Facebook Trending and Google Trends are a good start, but there is goldmine of content research available in lesser-known platforms that don’t have the same brand recognition.

Before you go hunting for the latest trending topic, the first step should be to make sure you understand the metrics, processes and data that drive content marketing.

Screen Shot 2016-05-18 at 2.15.12 pm

Educate Your Content Creators (or Yourself)

The artistic effort of creating content is often a far more enjoyable endeavor than back-end metrics analysis. But that can’t stop bloggers from learning what makes content effective, what renders it ineffective and the analytical tools used to tell the difference.

Content creators should take a few courses from the Google Analytics Academy. They’re free, and they’re taught by genuine Google measurement experts. The five-unit program covers the fundamentals of digital analytics, platform principles, ecommerce analytics, mobile app analytics and tag manager fundamentals.

With your new-found understanding of the data-driven mechanics behind the content, it’s time to try some new, exciting tools that fly under the radar of many content creators.

Answer the Public

At a glance, Answer the Public is just another keyword research tool designed to give marketers consumer insight. When you choose a country and enter a keyword into the search box, however, Answer the Public returns a brilliant, sun-shaped visual display made of answers to questions that begin with when, who, where, how, which, were and are.

For example, I entered the word “music,” and received trending questions like:

What music makes you smarter?

Why is music important?

Why should music education be cut?

Which music school is right for me?

Are music and math profitable?

What music was popular in the 1920s?

If I were a music blogger or a marketer who specialized in music, I would have a clear picture — literally — of the questions people in my target audience want answered. There are few better places to begin a discussion about what kind of content to create.

Screen Shot 2016-05-18 at 2.16.14 pm

Trending on Twitter — Dig Deeper

In April 2015, content creators rejoiced when Twitter announced it was abandoning its Discover timeline and upgrading to a new mobile tool designed to capture detailed trending topics. As the Wall Street Journal pointed out at the time, the shallow and often arbitrary Discover timeline had been woefully inadequate — especially for content creators who rely on up-to-date information about which topics are trending to determine the subject matter that will provide a foundation relevant subject matter.

Twitter’s mobile replacement is undoubtedly a step up, but content creators can dig much deeper to find out which topics are stirring people’s passions, driving their interests and stoking conversation on Twitter. Check out the following tools, all of which are free, have a free version or come with a free trial:

Hashtagify: Not only is Hashtagify great for tracking critical social media influencers, but it acts as a hashtag search engine. With this tool, the user can see the top 10 hashtags related to one that they’re searching or one that is trending.
Statweestics: This tool stands out for the frequency of its live updates. Track trending keywords, hashtags, users, locations and sources as they change — literally by the minute.
Trendsmap: Trendsmap uses a unique algorithm that empowers content creators to research trending topics on a truly local level. The tool crunches 80 million tweets a day and displays which topic is most popular per geographic region, by superimposing keywords over a map.
Hashtags.org: This popular tool is special because it tracks hashtags by growth. Use it to identify the top 40 hashtags from any given 24-hour period and gain valuable insight into the topics that accumulate traction throughout the day.

Uberflip: Content for Each Stage of the Buying Journey

Uberflip is an underutilized tool. It helps marketers create content, but it doesn’t stop there. Instead of researching trending topics or hot subjects as a foundation for creating content, Uberflip lets you research how your customers interact with that content throughout the purchasing journey.

Once they understand the nature of how their audience connects with their content along their buying journeys, marketers and bloggers can tweak, rebuild and develop new content based on the information that take away from Uberflip.

Familiar tools like BuzzSumo can still be powerful and useful. They are so common, however, that your competition is likely to be using them as well. Content creators should first make an effort to educate themselves about the analytical process behind content marketing, and then explore lesser-known, but equally powerful tools that their competitors haven’t yet discovered.

What tools do you use to help inform your content creation decisions?

Jonathon Ohayon is the COO of Brilliance.com and has been managing companies and motivating people since the 6th grade. As a proven business leader and gemologist, he is uniquely skilled in navigating the ever changing e-commerce landscape. When he is not answering emails into the wee hours of the night, he can be found spending time with his wife and three children.

The post The Best Research Tools for Finding Kick-Ass Content appeared first on ProBlogger.