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Multimedia Added to Your PR Content - DailyBlogTips

Multimedia Added to Your PR Content - DailyBlogTips

Multimedia Added to Your PR Content

Posted: 30 Mar 2016 10:49 AM PDT

Engaging content is more essential than ever in today's busy media landscape, and one smart way to heighten the engagement factor of yours is with multimedia. Adding multimedia is both an art and a science. If done right, it can help your content gain a competitive edge. If your photos are boring, your videos aren't helpful, and your infographics aren't outstanding, you'll miss out on valuable traffic that can lead to sales. The good news is, there are some standards and best practices you can rely on to make sure your multimedia content checks out.

Here are the answers to 6 questions you might have about adding multimedia to PR content – from blog posts to press releases.

What is multimedia?

Multimedia refers to the electronically delivered combination of media – or methods of communication, including text, graphics, video, animation, and sound that can be accessed in an interactive way. Much of the content online today falls within this scope.

How has the use of multimedia in content changed over the last 5 years?

In the past 5 years, internet use worldwide has drastically increased. The digital revolution has had a major impact on the way we communicate – advances in technology have influenced the development of multimedia systems such that virtually all computers in use today have some capacity to create and display multimedia.

Here are some stats that point to the increasing importance of multimedia:

What are Google Panda and Google Hummingbird, and how do they affect multimedia?

Of course, if your content isn't being found online, multimedia won't work for you. You want to make sure your content is recognized by Google and served up for the right queries.

Google Panda (which rolled out in July 2015), and aimed to downrank pages that it deemed low quality. According to a Google spokesperson, "When our algorithms look out for unique, compelling, and high-quality content, that can have many forms, including images, videos, or other kinds of embedded rich-media … it helps us a lot to have context of any content like that, and we generally pick up that context in the form of text on pages that embed that kind of content." So, provide text around your images and video (captions and surrounding text) as well as alt text to give Google cues.

Google's Hummingbird update took place in 2013, and aimed to facilitate ranking of pages based on semantic search. Content must be created to match the more-conversational queries of searchers. Not only does that include conversational writing but according to Hubspot, "the more you can diversify your brand with different digital media assets, the more likely you are to curry favor with the search engines and the searchers" – Google now delivers a blend of multimedia results including images, product listings, reviews, and photos.

Importance of Content Quality and Optimization

Google's algorithm can change on a dime, but with every update Google has made, it has prized higher-quality content. Content creators who are genuinely interested in providing valuable, engaging and clear information – in the forms readers want – will not be at a loss. Help Google understand the context of your multimedia content by adhering to these optimization best practices:

  • When adding images: Include an image file name (ideally this will include a focus keyword you want to rank for), image size (for faster loading time) alt text, description and caption
  • When uploading a video: Titles and tags are a major factor in making your videos more discoverable. Include brand keywords in your tagging, and try your best to avoid irrelevant tags
  • When uploading audio files: Optimize audio file names with relevant keywords just as you would for image files. Make sure each podcast episode has its own unique title and description

Optimizing press releases with multimedia and links

Today’s high-performance press releases, like content, include multimedia assets as well as well-placed links, compelling headlines and engaging CTAs. They’re created with shareability and search engine-friendly language in mind. In content as in news releases, Google will penalize an overuse of keywords or links, so write press releases and content with links that lead naturally to other content as you see fit, and incorporate keywords in a way that is natural.

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Shoemoney - Skills To Pay The Bills

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How Affiliate Networks Are Screwing You

Posted: 28 Mar 2016 06:03 AM PDT

I, like many affiliates always have thought affiliate networks were stealing money from me…

I been in the game for a decade.  Started as an affiliate,  then had my own product,  ran my own affiliate network for my own products and then putting my products into more mainstream affiliate networks.

So being on all these sides I would like to share with you the reasons why your not getting credit for sales/leads your doing.

  • Shaving:  This is straight sticking it up your ass.  They set your pixel to NOT fire a certain percentage of the time.  Yes it does happen on some networks.  I know for a fact because with my own products the networks have told me to do a higher payout on my offer but shave the affiliate back to where I need them to be.
  • Scrubbing:  This can happen for many reasons.  Let’s say you’re doing a lead generation that pays on a name/email/whatever submit.  Services like BriteVerify will return to the product owner if the email submitted is actually valid and not a throwaway email or other reasons.  Scrubbing can also happen when a product changes their terms.  Let’s say you’re driving dating leads and they only take certain countries/sex/age range.  Then one day the advertiser (offer owner) change it and you no longer get credit for those leads.  Almost always affiliate networks will email you to let you know about the change but if you are like me you can easily miss that.  I have had this happen to me in the dating vertical a couple times.  Also back when I was promoting ringtone offers via ppc then all of a sudden the offer owner no longer accepts… say AT&T.  And here I am bidding on AT&T Ringtones as a keyword.  OUPS.   To be fair to the affiliate network sometimes they are not even aware that this is happening.
  • Email mangled emails:   This is something I really didn’t figure out until I had my own offer.  If you are mailing out offers via your auto responder or in a blast url’s can get mangled.  It does fine with the domain but variables after it can mangle.  Say your affiliate link is affiliatenetwork.com/?affid=2323&subid=sub1   The affid would of course be your affiliate id.  For some reason email clients will mangle the ? to something like #@?  for example.   I just recently discovered this after talking with HasOffers that powers my affiliate network.  We often had sales that should have been attributed to an affiliate.  Now since I pay on a CPC level this didn’t hurt the affiliate.  Just screwed up my tracking.

So those are the main reasons that I have found and I have run into them all.  There is another factor for those that use cookie only tracking.  A VERY small percentage of people have privacy set to not allow cookies.  While this is extremely low,  its almost always what affiliate networks will tell you is the reason.

Now with all that said lets talk turkey.  No matter what the affiliate network has to make it work for the affiliates or they will go somewhere else.  The best way to test this is obviously to get the exact same offer from different networks and do a split to see if in fact their is something going on.

Anyway hope this helps.

 
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