Ads 468x60px

Leveraging Parkinson’s Law to Push Out Content - DailyBlogTips

Leveraging Parkinson’s Law to Push Out Content - DailyBlogTips

Leveraging Parkinson’s Law to Push Out Content

Posted: 30 Nov 2015 08:40 PM PST

One of the sneaky things about blogging is the treadmill of content you have to produce. You may think you know a lot about your niche, but when you have to produce 1, 2, or 5 pieces of content every week you may soon find the well running dry fast.

There are plenty of tips out there to solve this. You can use tools to find out what other people in your niche are writing about. You can go to Quora and browse question topics. You can go back and update an old blog post. But where do really creative and new ideas come from?

I’d like to offer a suggestion on how to force creativity out of your brain. It’s called Parkinson’s Law. The formulation is "work expands to fill the time available for its completion." This originally referred to bureaucracies and their tendency to expand over time in the book that formulated the idea, but we’re going to leverage it a different way.

If you give yourself five hours to write a blog post, most likely you will not focus hard for the entire five hours. Instead you will find other tasks to fill the time and spread out the work over the time span. Even if you do focus the whole time the focus will be half-hearted.

However, if you limit your deadline to something short, most people can get a lot of work done very quickly. College students know this all too well, rushing to get their papers done before deadline. But you don’t have to set up your time so that you’re writing things at the last minute. Instead, give yourself two hours or even one hour to write the best article you can in a focused burst.

The key to making this trick work is to drop the task as soon as the time is up. Do not go back to it and tinker. Save that for another day or for a few hours afterward. You have to make your brain think that you only have so much time to finish an article before its due. If you really want to be brave, go ahead and push it to the deadline!

Not only will you be able to get your work done faster, but forcing your brain to work faster can have a very curious effect on creativity. If you know the deadline is coming up and there’s no way around it, you can discover new ideas and connections far faster than you thought you could.

So, instead of letting your work drag out over a long time, force yourself to complete tasks in a very short amount of time instead. You’ll find that you’ll be able to get far more done than you thought and you may stumble upon the next big idea.

This is a guest post by the guys from Adficient, an SEO and PPC management agency. Check them out.

Wanna learn how to make more money with your website? Check the Online Profits training program!

0 comments

Monetize Your Site with Online Games - DailyBlogTips

Monetize Your Site with Online Games - DailyBlogTips

Monetize Your Site with Online Games

Posted: 29 Nov 2015 08:37 PM PST

Digital games has become one of the biggest activities on the internet. Games are in fact the biggest driver of revenue on both the iOS app store and Google Play. This rise of mobile gaming has even changed the demographics and consumption habits of an entire industry. Did you know that 52% of women are gamers?

The user base of Candy Crush is over 60% female, with 42% of these players between 21- 35 years old and almost 40% above 35 years old. However, a lot of bloggers have not capitalised on the digital games opportunity by earning advertising dollars from games advertisers or within games.

The huge shift in demographics has opened up a massive opportunity for bloggers, allowing them to monetize a much larger audience and therefore maximize their revenue potential.

There are several effective ways to monetize your traffic with digital games. Below is a list of 3 highly effective ways to do this, with guidance on how to do each.

1. Have a Games Portal on your Site.

A games portal is an area of your website that users can see a list of games and can play them within your website. Having a game portal on your site is a great way to engage your users for longer, helping to convert your site into a hub where users can spend more time.

Having a selection of popular and familiar games will help to engage more users which translates into increase repeat visitors and higher advertising revenue. These same users will then also visit your core content more frequently as well.

2. Embed Games into your Articles.

Inserting games into an article on your site has many benefits. In exchange for providing your users a free game, you can show them video pre-roll ads. Typically, a video ad would earn you a multiple of 5 times the CPM of a banner ad, so this is a highly monetizable ad unit which contributes highly to boosting your eRPM.

Additionally, users that play games will increase their time on page and your average user duration. This will increase the likelihood of them clicking on other ads on your site such as Google Adsense. A combination of both higher ad clicks and higher eCPM ad units can make a massive impact to your overall RPM.

There are 3 options to embed a game into your site. You can either custom build, license or white label a game. It’s important to get a HTML5 game as these can be played across all devices. To get a game custom built for you will cost around $10k per game. Acquiring a license costs around $999 per game, which is usually for a single site license. To white label a game you either pay on a usage basis, like pay as you go, or on a revenue share on advertising revenue generated.

Developing a custom-game is expensive but can be a good solution for a very large publisher like Yahoo. It requires a lot of time and technical expertise. Using a white label provider on a revenue share basis, such as AddPlay is free and is profitable from day 1 which is generally the best option for bloggers.

3. Generate Free Users and Traffic

Social media sites like Facebook are used by most people for entertainment. This makes for a great fit to engage users with any type of entertainment content, which is why a lot of entertainment sites get lots of traffic from Facebook.

If you have a Games Portal, not only can you drive your existing followers back into your site, but you can post on your social channels to engage a new audience of users. A percentage of these new users will then go onto read your core content, therefore, helping you to generate new users and increase your advertising income.

Have you monetized your site with digital games? Which of these strategies have worked well for you or would be most interesting to test?

Wanna learn how to make more money with your website? Check the Online Profits training program!

0 comments
Subscribe to: Posts (Atom)