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Listen, Collaborate, Measure - DailyBlogTips

Listen, Collaborate, Measure - DailyBlogTips

Listen, Collaborate, Measure

Posted: 28 Sep 2015 12:45 PM PDT

Three words, simple in concept yet difficult in practice. When we talk about blogging and making relationships through collaborations the core of social media requires a better understanding of social technologies. It’s nearly reverse of traditional marketing.

Where traditional marketing and planning starts with a message for the target audience, social media begins about what the consumer and your audience is saying about your brand. This stands in contrast to prescribing and directing a message with the intention to persuade people and drive conversion. Taken together, listening, collaboration and measuring creates the overall basis for the highest required conversions for a blog.

Below are three concepts that you should include in your social business program. Have a look:

1. Listening and responding intelligently

It’s one of the measurable connection between you and your marketplace, a direct link to your customer. Listening is a core skill of any communication process. right? listening to what the user is actually saying and measuring both the subject and the source, will enable you to join the sensible conversations.

Many bloggers believe that process of listening should be built around paying attention to the conversation and then responding on the basis of strategy and measurement. Listening is important to understand what to do and why you should do that on web. Integrating a listening program in your social media can do wonders because it will provide the intelligence you need to put blog conversations to work.

For example using social share buttons for your blog posts enable content sharing. This encourages engagement on your blog. Reviews, comments, recommendations are the first things to display to a customer in a marketplace. These are important because it precisely informs the consumer how to make smarter choice before buying a product or consuming a piece of information.

Creating a baseline: There are generally no metrics to answer questions like “How much conversion one should expect?” or “How many negative posts are bad?” Therefore, it’s always recommended to establish your own baseline, and build your social strategy out of that.

Finding your influencers: Diving deep into the conversations to find out who all are participating in a conversation is important to find out what is actually being said. For example, in PR you connect with media persons, journalists, analysts and so on because these are the people sitting on the entry points to launch you to a bigger and wider audience. The most challenging aspect is that literally anyone can be an influencer.

2. Encouraging collaboration everywhere

collaborative activities always grabs the top spot in an engagement process. Moving your customers and readers is simple a “must do” in your marketing plan. A basic structure that you should follow to drive engagement to your blog is:

1. Defining objectives
2. Listening
3. Organizing
4. Engaging and
5. Measuring

Being an active part of any conversation is all about telling that you are part of a larger community, and telling that you appreciate it. This level of engagement will itself bring in higher levels of loyal engagement. People in a community truly values a sense of belonging and promoting that can give you all the fruits of social media in one plate.

No matter through what social network you are connected with people, all matters is they really want to know what is happening around a brand. On Facebook, people are sharing more personal stuff than ever before, which clearly states that people are in a need of personalised and shareable content.

3. Measuring social media

The final thing you should do is measuring your efforts over social media for your business. It’s important because it is the key to understand how effective your marketing strategy is and can be. Social media today can be and should be measured without fail.

Calculating your reach as a blogger, the number of comments on a post or how many times people shared your content can be easily obtained. Making measurement an important part of your social business plan is “must do”

When measuring your blog’s analytics’s you’ll encounter data in an unstructured way. Social media analytics tools provides the much needed thrust to sort out this unstructured data.

Linking social analytics with business analytics

It’s always recommended and very important to connect your social analytics with business analytics. Blog posts, comments, video posts tend to share what happened when a brand was being measured in terms of social media engagement. These things will help you create a better social media strategy. Also, they can be used as guide to respond to a negative comment. Also, a social media platform can be used as a feedback system which can collect comments to keep your blog on track.

It’s simple. You do it one way, the people will respond in one way. You do it in a different way, the people will respond it in a different way.

Over to you

Do you agree that the feedback loop helps a brand in setting up a strong measurement and testing application to build a business? Feel free to give suggestions in the comments section below.

Akshay Chugh is the co-founder of Posterguy.in, a lifestyle brand powered by artists across India.

Wanna learn how to make more money with your website? Check the Online Profits training program!

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A Few Tips for Blogging Growth - DailyBlogTips

A Few Tips for Blogging Growth - DailyBlogTips

A Few Tips for Blogging Growth

Posted: 22 Sep 2015 09:23 AM PDT

Blogging is competitive and if you are new to it, you might face a tough challenge. In order to create a fan base and gather an audience around your blog, you need to do something extra. An important fact is that blogging is not limited to writing only, but you have to be good at relationship building, content distribution, social account management and more.

This may be overwhelming, especially if you are a one man show, but like it or not this is the only way you are going to sustain a position in the market and with time you will obtain a great amount of traffic on your blog.

In this post today, I am going to discuss a few ideas that are important for new bloggers to consider as important. Number 1 is important, but it is not the only thing bloggers should focus on. All of these ideas should be marked in your to-do list as "High Priority."

1. Relationship Building
Building relationships is as important as writing a quality piece on your blog and this is because without it you might not be able to promote your content and get the word out from others.

When I started a blog three years back, the first thing I did was build relationships within in the industry and that helps me with following things:

-It helps me get my content out to a wider audience when people I was connected with shared my content with others in their circle.
-I mostly build relationships with influencers within my industry; they give me honest feedback about the content quality I put up on my blog. This helps me get better at content quality.
-They introduce me to others within the community and, slowly and gradually, I was able to make a circle of peers and friends who help me get extra traffic and opportunities to build links, which helps me organically.

If you need to see consistent traffic coming in on your blog and want your content to pull readers naturally, the idea is to build strong relationships with other fellow bloggers within your industry; comment on their blog, participate in social chats, forums, promote their content and you will see the magic start to happen almost automatically.

2. Writing Quality Content on a Consistent Basis

Writing quality content is important and I am so glad that many bloggers are actually doing this, but this is something you need to know as a professional blogger; you need to write quality content on a consistent basis. There is no short cut to it!

If you are going to write quality content once a month and the rest of your posts are average, readers might leave you as there are more choices available than you can imagine. Checkout Biz Sugar or Inbound.org, you will have an idea of how many blogs update amazing content on a regular basis.

In order to stay ahead of the crowd, you need to write quality content that should be posted on a consistent basis.

3. Organization is the key

Blogging is lot of work and, if you are not going to be organized, you probably will end up frustrated and your blog will be affected negatively. The idea is to organize and schedule everything a month prior at least. Here is a post that tells you how you can organize and manage blog content and calendars.

Once you are done, you can schedule your post through social media sharing and subscribers email accordingly. This will help you get more done in less time without getting frustrated.

4. Distribution is very important

This is an extension of point one. As discussed above, you need a wider audience on your blog and for this you need to build relationships with others within your niche. There are other options that you can use to attract an audience to your blog, which includes outreaching to like-minded people, sharing your post on social media platforms, using paid social media to attract target audience, submitting your content to content communities and more.

Once you do that efficiently, chances are you will see a consistent increase in traffic and organic rankings for your blog.

Important: It's always important to look into your niche and see what social networks are working well for you and act accordingly. For instance, for women's products Instagram and Pinterest might work well, whereas for digital marketing the powerful social media platforms will be Facebook, Twitter and LinkedIn.

5. The Technical SEO

This is the one point that most people do not discuss, but for any website (commercial or blog) is very important. If you have your page correctly setup, chances are you will be more likely to rank better in search engines for your long tail key phrases.
Long tail key phrases are important, especially for blogs, for two reasons:

-It's easier to rank for long tail key phrases and, due to less competition, you usually stay on the first page for a longer period of time and get to enjoy consistent traffic on the blog.
-Other bloggers, when finding quality sources, usually search for long tail key phrases which allow you to get a link naturally to your website.

If you are using blogging platforms like WordPress, there will be lot of plugins that can help you make your life easier from the SEO stand point. We are using plugins like Yoast SEO, Yoast Google analytics and sociable on our company blog and these have cut down lot of our manual work.

There are lots of other things that you should know and consider as important as a beginner level blogger, but the above discussed ideas are the few most important items that you should have in your list. Are you seeing tracking with your blogging? Share your blogging secrets with us in the comment section.

Moosa Hemani is a search marketing consultant. He shares his thoughts and experiences on his blog setalks.com. Follow him on twitter (@mmhemani) to get in touch with him.

Wanna learn how to make more money with your website? Check the Online Profits training program!

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