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6 Keys to Content Marketing Success - DailyBlogTips

6 Keys to Content Marketing Success - DailyBlogTips

6 Keys to Content Marketing Success

Posted: 10 Sep 2015 07:25 AM PDT

Everyone knows content marketing is where it's at. Sure it takes a LOT more time and effort than other forms of traditional digital advertising, but it works! Its no secret that people tend to tune out the old school forms of advertising. So what makes content marketing work so well, and what tools and tips are needed to make it even more effective?

After spending a lot of time combing through many articles on content marketing—where new info is released daily—we decided to officially launch our own newsletter, Content Weekly. Take a minute to subscribe now and let us know what you think!

Here's a few key tidbits we've picked up from mashing up several articles in our heads:

1. Document Your Strategy – Seems pretty basic, right? It's hard to know what's working well if you're constantly shooting from the hip. Make sure your efforts support your business goals, which can vary based on your industry, otherwise it's all just a waste of time.

2. Measure and Track ROI – Of course this is not always cut and dry. Content marketing is not meant to have an immediate impact on sales, it's more about building trust with customers. Metrics such as web traffic, social interactions, and other metrics are common forms of measurement, but are they really impacting your business over time? Although content marketing is a long term strategy, over time you should be able to see an uptick in qualified leads and sales. Your tactics ultimately need to make an impact, or it's time to tweak your strategy.

3. Use Infographics – This just makes sense. Humans tend to digest information better in graphical form, even information that seems kinda dry on the surface. Need some inspiration? Check out this collection of the best infographics from Hubspot.

4. Distribution of Your Content – it can take some trial and error to determine what works best for you. LinkedIn is typically the most popular (and successful) option for B2B, while Facebook or Pinterest are best for B2C. And many ad paid search and sponsored posts to the mix as well. More the likely its gonna take a mix of free and paid methods to get your message out there.

5. Produce Quality Content that Aligns with Your Goals – the popularity of content marketing breeds the mediocrity of content. Focus your efforts more on quality than sticking to a strict rule of "must create one piece of content per day" rule.

6. Get Contributors With Multiple Perspectives – ok, so I get it that you're not comfortable with everyone writing your next rad article. But chances are they either have ideas on what would generate interest, or they can give you a good draft to work with. So talk to product development, the sales team, your IT department and so on. Even if you need to sit down and conduct an informal interview, a different perspective can be very refreshing.

Nobody ever said content marketing is easy…but your customers like reading stories, or learning more about topics that help them become more educated on an important subject. It's well worth the time and extra effort in the long run.

With all that in mind, we came up with a brilliant idea for blog promotion (coming soon on that, just be patient)! But first things first….we started a handy little newsletter to help ourselves and our own networks. So, checkout the free Content Weekly newsletter, a roundup of the best tips and tools for content marketing and the art of blog writing. New resources surface daily, so don't miss the best ones by subscribing to Content Weekly.

Wanna learn how to make more money with your website? Check the Online Profits training program!

Don’t Have A Blog Yet? Check This Guide

Posted: 09 Sep 2015 07:31 AM PDT

Regardless of your age, profession and location, having a blog will certainly help you out. For one thing, writing regularly will improve your creativity and your writing skills. Second, once people start visiting your blog you’ll gain many opportunities to meet new people and expand your network. If you are not convinced yet, here are 34 more reasons to get blogging.

Despite the many benefits of blogging, getting started is not always easy, especially if you don’t have technical skills. Spending hours and hours just to learn the basic stuff will frustrate many people and make them abandon the idea altogether.

If you are in this situation, I want to recommend a guide about starting your first blog that I came across recently.

The guide was written by Abdullahi, who 3 years ago went to this same problem. He knew he wanted to publish his content online and possible make some money with it, but he didn’t know how to get started. He used the trial and error process until he figured things out, and decided to publish the guide to help people in similar situations.

You will find that the sections and steps are quite easy to follow. For instance, he starts with deciding what your blog will be about, what blogging platform you should use, how to pick a hosting plan and so on.

Another thing I like about the guide is the fact that Abdullahi is putting his email address there in case you face any problems, and he is commit to help you out if that happens.

If don’t have a blog yet but want to get started therefore, check the guide out!

Wanna learn how to make more money with your website? Check the Online Profits training program!

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How To Train Yourself To Identify Business Opportunities

Posted: 03 Sep 2015 04:58 AM PDT

Entrepreneurs are those that find and recognize good business opportunities. The question is, how do you train yourself to identify opportunities that will earn you money?

The reality of the matter is that this is tricky even for the most experienced entrepreneurs. Even if you do your due diligence, there is still the chance that things won’t work out for you and you’ll have to move onto new ventures.

We’ll be getting into a process that you can use to find potential opportunities in a moment, but let’s start with a few general considerations you should be thinking about before we get into the meat of the matter.

How To Recognize Good Business Opportunities

When it comes to online business, there are really only a few things you need to be thinking about. With a physical brick-and-mortar store, you have to be thinking about location. With online business, location is online.

With a retail location, you have to be thinking about pricing and competitiveness. With online business, Ramit Sethi says price is a mere triviality if you do your research and offer a product that people are gung-ho for.

But there are still some things you should be taking a look at. A good online business opportunity is one where:

  • The product or the service solves a problem. It’s important to build a business around real pain points that people are experiencing. This goes back to Sethi’s point.
  • You have the resources you need to get started. With online business, you don’t necessarily have to spend a lot of money to get up and running, but it’s still a good idea to take a look at the assets available to you, including finances, resources, and connections. Obviously, the more you have to leverage, the faster and easier it will be to legitimize your business.
  • There is an opportunity to work with others. Finding a partner isn’t easy, but it is worthwhile. If you have the opportunity to work with someone that complements your skills and experience, it is far more likely to be a worthwhile pursuit.
  • The timing is right. When it comes right down to it, this is an ineffable quality of a good business opportunity. For things to work out, a lot of things have to line up, including how much time you can dedicate to your business, what the market is asking for, and so on.

4 Steps You Can Follow To Find New Opportunities

I know that most of you are here because you want to figure out how to build your affiliate businesses. From here on out, we’ll be taking a look at a few steps you can take to find viable niches, but you certainly can apply these steps to find other prospects as well.

Also keep in mind that there are other ways of finding niches that make sense for you. Keyword research is a prime example. However, the process I’m about to outline – as suggested by Brian Dean – works pretty well too.

Step #1 – Go To Quantcast Top Sites & Generate A List Of Ideas

On Quantcast Top Sites, you can see what some of the most popular niches on the internet are.

You can more or less skip over the big brands that are dominating the top of the list, but as you go further and further down the rankings, you’ll see more niche results.

As you continue to explore the top sites, you’ll begin to figure out what people are passionate about, and come up with potential business ideas.

Go through the results, make a list of your best ideas and keywords, and move on to the next step.

Step #2 – Go To Quora & Enter Your Keywords

Quora is a Q&A site where a variety of niche related questions are right at your fingertips.

When you plug your ideas and keywords into Quora, you’ll see the kinds of questions that are being asked on the term you entered. It might even give you some ideas on how to niche down even further.

For example, if you enter the keyword “knitting” into the results, you’ll see that one of the questions is: “Are there any knitting boards”. Knitting boards would obviously be a very specific niche.

That example might be too broad, or it might even be too specific. It really depends on the niche. However, I think you can see how this would allow you to find the kinds of things people are already talking about.

Step #3 – Go To The ClickBank Marketplace & Determine Whether Or Not You’ve Found A Viable Niche

The ClickBank marketplace allows you to find affiliate products in a variety of different niches. Whether or not you choose to promote one of the products listed here is up to you, but for now we’re still in the research phase.

Either browse through the existing categories, or run a search to find offers related to your chosen topic(s).

Look for popular products in your chosen niche. This is a good way to find out whether or not you’ve come across a worthwhile affiliate niche.

Also keep in mind that competition is generally a good thing when it comes to online business, as it validates that there is a real market out there.

Step #4 – Repeat Steps 1 Through 3

Did you identify a great business opportunity? Don’t rush this process, because you might not find a profitable niche the first time through.

There’s something to be said for taking fast action – and I would encourage you to do that – but you don’t want to rush into things without some idea of what to expect.

Of course, if you do your due diligence and still don’t hit it out of the park, don’t get too discouraged. The key is learn from your mistakes and keep trying.

Conclusion

Do you have a better idea of how to identify good business opportunities now?

Although the process outlined above is pretty scientific, this really isn’t a science. You could do everything in your power to research an opportunity, and still come up with nothing. Conversely, you could start something on a whim that catches on.

The good news is that you get better every time. By the time you’ve started and scrapped multiple projects, you’ll be able to get up and running so fast that you won’t even be concerned with past failures.
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