“ProBlogger Podcast: Two Questions to Ask to Help You Find Readers for Your Blog” plus 1 more

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ProBlogger Podcast: Two Questions to Ask to Help You Find Readers for Your Blog Posted: 06 Aug 2015 07:13 PM PDT In today’s episode of the ProBlogger podcast, I want to dial back to the basics before we get into more strategic reader-finding missions in future epsiodes. Today I just want you to ask yourself two simple questions that will get you in the right headspace for further efforts. I also talk about how I damaged my blog by focusing only on traffic and not on community, the secret ingredients of blogs that can change people’s lives, and my favourite exercised to help you focus on the right reader, not just numbers on a screen. I promise, it makes all the difference in the world. Pop over to listen, grab the show notes, and complete today’s challenge. Good luck!   Further Reading Finding Readers: Strategies for Building Your Audience in 2015 Top Three Takeaways from Finding Readers Week: What Can You Do Today to Create Community? Recording of 'Finding Readers for Your Blog' Webinar Who are You Talking To? How to Create an Ideal Reader Profile for Your Blog: By Regina Who’s Your Ideal Reader?: Successful Blogging Originally at: Blog Tips at ProBlogger ProBlogger Podcast: Two Questions to Ask to Help You Find Readers for Your Blog The post ProBlogger Podcast: Two Questions to Ask to Help You Find Readers for Your Blog appeared first on @ProBlogger.

Reading Roundup: What’s New in Blogging Lately Posted: 06 Aug 2015 07:13 AM PDT How did you all go with the 31 Days to Build a Better Blog podcast? Got a to-do list a mile long now?! I also hope you liked the stories of Megan, Nicole, and Heather about how they both dealt very differently with quitting their blogs. I know I learned a lot from hearing them share their experiences. This week has thrown up some interesting reading – I hope you find a useful nugget in there somewhere. How to manage your Instagram in 20 minutes a day // Hootsuite Are you falling victim to being on Instagram all day every day? These are simple tips, but they bear repeating because they work. It’s time for you to take charge and slot in some time to get Instagram marketing under control. Case Study: How Film4 grew their followers to 600k in one year // Pinterest Pinterest is still an amazing traffic referrer, if you know how to use it right. See how Film4 capitalised on current pop culture issues to grow their followers to such a crazy amount. Facebook now makes 76% of ad revenue from smartphones and tablets // Mashable Australia If you haven’t already, it’s time to ensure your Facebook ads are mobile-friendly! You can have a look at the series we did on Facebook advertising last year, and the hot tips we shared for big returns. Watch out Meerkat and Periscope, Facebook Announces Live Streaming // Social Media Today Never one to leave a good internet craze behind, Facebook now says it’s getting on the live-streaming bandwagon in its efforts to be the online leader of video content. It’s only for people with verified accounts at the moment, though. You Can Now Schedule Instagram Posts in Hootsuite – But There’s a Catch // Entrepreneur.com Always the way! But if you’re into scheduling things in advance (I’m a fan), this might save you some time. Don’t put down your phone, though…   What are your thoughts? Excited to live stream on FB or schedule your Instagram? Stacey is the Managing Editor of ProBlogger.net: a writer, blogger, and full-time word nerd balancing it all with being a stay-at-home mum. She writes about all this and more at Veggie Mama. Chat with her on Twitter @veggie_mama or be entertained on Facebook. Originally at: Blog Tips at ProBlogger Reading Roundup: What’s New in Blogging Lately The post Reading Roundup: What’s New in Blogging Lately appeared first on @ProBlogger.

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Shoemoney - Skills To Pay The Bills

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What Social Network Is Best For You? Posted: 06 Aug 2015 05:02 AM PDT What Social Network Is Best For You? In your business and affiliate marketing efforts, focus is really the number one thing. Budding entrepreneurs will often succumb to the shiny object syndrome, chasing every new idea and new piece of technology that comes along. It’s not that you won’t find new opportunities to be had with the latest gadget or app; it’s that if you’re running around like a chicken with your head cut off, you’ll never stick with something long enough to see the fruits of your labor. The idea of entrepreneurship is to crack the code on one thing before you go and add more things to your plate. In essence, this discussion on social networks is no different. You can try to be everywhere, but odds are you won’t do any one thing well enough to see the kind of results you’re hoping to achieve. So, what social network is best for you? That mostly depends on your niche as well as your goals. Here are several ways of backing up your hunches with data and forethought. Use BuzzSumo To Research Your Topic BuzzSumo is a tool that lets you find the most shared content based on a topic, keyword, or domain. If you’re serious about finding a social network to focus on and what kind of content performs well on those networks, you need to do a little bit of research. Let’s do a quick analysis of our own, just so you can see how this process works. First, enter a keyword (with quotes) into BuzzSumo. Golf is a hobby that many people are passionate about, so let’s enter “golf” and hit “Go!” Unless you have a paid account, BuzzSumo will only show you the top 10 results or so, but that’s fine for now. You’ll find that some of the best performing titles include: “Monstrous alligator invades golf course in Florida”, “Immediately After Giving Speech Condemning ISIS, President Obama Heads Over to the Golf Course”, and “Japan is Turning Its Disused Golf Courses Into Solar Power Fields”. Interesting stuff. Side note: keep in mind that you can save this content for later and share it with your audiences once you have your social profile set up. In any case, we can immediately see that LinkedIn, Google+ and Pinterest are not the right social networks for the golf niche; the shares are pretty low, especially compared to Facebook and Twitter. In fact, while Twitter is doing pretty well in the standings, Facebook is the clear winner here. And that’s basically the process. You’ll probably want to put together a list of keywords related to your topic and research each of them to get a better overall picture. You may even want to look at domains that are similar to yours and analyze their most shared content. However, this is how you can draw some initial conclusions about where to take your social media marketing. Talk To Your Existing Customers What a revolutionary idea! If you already have people that buy from you or are subscribes to your email list, you can get in touch with them and figure out what social networks they’re in the habit of using. They may give you multiple answers, but you can always follow up with, “which one do you tend to use most?” Am I saying that you should call up your customers? Yes, that’s exactly what I’m saying. Keeping that in mind, you can also use a tool like SurveyMonkey to survey your audience and get a better idea of who they are and where they like to hang out online. These are the people that – for whatever reason – already chose to do business with you. They were attracted to what you were doing, and somehow found you online. If you want to attract more people like that to your business – and rest assured you do – then getting to know them should be high on your priority list. Take A Look At Your Share Data Admittedly, this only works if you already have a popular blog. If you find that your content doesn’t get shared that much, this data may not prove to be terribly reliable, and you may want to rely more on the other methods mentioned in this post. In any case, the process is this: take a look at the content on your blog, and determine where the largest number of shares are coming from. Are you seeing a lot of shares on Facebook, Twitter, LinkedIn, Pinterest, or Google+ (or elsewhere)? One post won’t really give you an accurate read on the data, so make sure to take a look at your top 10 to 20 posts and add the numbers up to see where the most engagement is coming from. Also keep in mind that it’s not unusual for two social networks to be neck and neck in the running. At the very least, you will have eliminated several possible options and narrowed it down to two. Use the other methods in this post to select your one and only winner. Study Reports Another way to get clear on your social media marketing is by reading reports, like this one from Hootsuite. There are plenty of industry-specific reports out there that talk about what social networks have been most beneficial for certain types of businesses. Just keep in mind that some of these reports tend to be fairly general, and may not necessarily address your specific niche. Even so, there are many benefits to studying these, as they might contain additional hints as to how to grow your business or affiliate commissions. If you’re looking for other resources, you could also try Socialbakers’ industry-based social marketing reports. Final Thoughts It’s time to go “all in” to one social network. Sure, you could spread yourself out among every site out there, and maybe even do it pretty well at it, but consider what could happen if you just focused on one. Are you getting excited yet? Keeping your focus isn’t always easy, but it is worth it. Try it out for yourself and see what happens.

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