15 Online Tools to Create Content People Will Love and Share

Posted: 26 May 2015 11:01 AM PDT

To boost your business brand and to draw more visitors to visit your site, you need to come up with effective marketing strategies. With almost all people today relying on the Internet to search for certain products or services and with almost everyone using searching engines to get the necessary information that they need, you need to come up with a solid content marketing campaign and there are essential tools that you can use to achieve your business objectives and goals.

Idea generating tools

1. Google Trends
To attract more readers to read your content, it has to be up to date and follows the trend. One of the best tools to use for this purpose is Google Trends. You can just type in the keywords in their search tool and from there; you can see the analytics like for instance you get to see the interest of online users over time, regional interests and even related searchers. What is nice with this tool is you can also add and compare other terms.

2. Tweak Your Biz Title Generator
Tweak Your Biz is a tool that allows you to generate the best tiles for your articles and blog posts. Now, you no longer have to think of catchy titles. With this title generator, you can get higher tweets, more Facebook likes and eventually increase visitor traffic. Just type in the topic and you can already get the title.

3. Buzz Sumo
Buzz Sumo is a great site which generates the content that are currently trending. When you type a certain keyword, they generate the list of those articles that have been constantly receiving a lot of Facebook shares, Twitter shares, Google+ shares, etc. Apart from the top content, they can also generate information when it comes to trending content, influences and even have content alerts.

Writing Tools

4. Essaymama
Apart from just sharing interesting content to your target readers or online users, you also have to ensure that it is quality content. It does not have any error, flaw and the content is well-structure. Essaymama.com is an online writing agency known to offer a variety of writing services for any needs ? writing, editing, proofreading. The site is also a home to very useful tips and articles to help you improve your writing skills.

5. Read-able
The readability of the content you post and share to your readers is definitely important. No online user would even spend time to read the content if it is too difficult to understand. Read-able.com is a tool where you can test the readability of your webpage. They can compute the results and from here, you can look for areas that need improvement.

6. Copyscape
Publishing a copied content from another site is definitely a big NO especially since your site can get penalized for doing so. As such, before you finally publish any text, make sure that you check your work for any plagiarism issues. Copyscape is a great and reliable online plagiarism tool that can automatically scan and detect plagiarism.

Image Creation Tools

7. Pikto Chart
Using pure text alone can make your content look dull. This explains why a lot of website owners would use infographics as it captures the interests of online users more. Pikto Chart is an infographic creator that is very easy to use. In just 10 minutes, you can create quality infographics that you can use for your site?s content.

8. Canva
Designing an app is now made easier with this tool. Canva.com enables you to create your own design with its features and easy to use tool. Whether you are creating flyers, blog graphics, business cards, posters, etc., this tool can help you create beautiful designs that you can use for Internet marketing.

9. Photo Pin
A site without any photo look lame and no online user would spend time reading with just pure text especially when it is a bit long. This is basically one of the reasons why website and blog owners would add graphics and use photos to their site. Photo Pin allows you to search millions of various photos. With this tool, you can just add these photos your posts.

10. Icon Finder
Icon Finder enables you to access the biggest collection of premium icons. By paying as low as $9 per month for starters, you get to access about half a million icons, licenses for commercial projects, add a design team and have income in CSH formats.

Research Tools

11. Alltop
This website is created to help you get the answers to your questions. It shows you what is happening on a wider scope. What they do is they collect the headlines from the latest stories. These headlines come from the best and the most visited sites as well as blogs. All Top serves as an online magazine rack where you can get valuable information.

12. Topsy
Launched way back in 2006, Topsy has become a really useful tool especially for marketers today. This platform allows you to search and analyze the social web. You can just search for links, tweets, photos, videos, etc. With this tool, you get to access social analytics and social trends that you can use for your content marketing campaign.

13. Soovle
Getting the information and details that you want to know is now made easier with Soovle. This site compiles the different search engines so you can just enter the keywords and the tool generates the analytics from other known search engines. It helps you analyze which certain keywords are also popularly used in other known search engines or social sites.

Content Management Tools

14. Buffer
Sharing your content to various social media sites can be a tedious task. But thanks to tools like Buffer, you can now instantly publish all of your posts on various social media sites like Twitter, Facebook, Pinterest and Linkedln. You can just sign in to your accounts and you can share your posts right away.

15. Hootsuite
Hootsuite makes it easier for you to manage your social networks as you can schedule messages and posts. It maximizes your online presence as well as your social media activity. The site also provides social media analytics for you to monitor your site?s

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ProBlogger: Google’s Mobilegeddon: The Best Excuse to Repurpose Old Content

Google’s Mobilegeddon: The Best Excuse to Repurpose Old Content

Posted: 26 May 2015 07:00 AM PDT

This is a guest contribution from Mike Canarelli.

For bloggers looking to refresh or repurpose old content, after the April 21 release of Google's "mobile-friendly" update comes at the perfect time and offers tremendous benefits.

Gloomier prognosticators have nicknamed the update "MOBILEGEDDON" (yes, typically in all caps) because of its potential to disrupt 40% of all online searches—specifically those queried from mobile devices.

What these doom-and-gloomers have forgotten to consider, however, is that because the update applies to individual web pages, as opposed to entire websites, bloggers with mobile sites now have the chance to showcase stale or outdated content by refreshing their posts with new or updated tweaks. For bloggers still working on becoming mobile compliant, the update will allow them the opportunity to build a content refresh right into their website redesign plans.

Let's face it: not only is high quality content time-consuming and costly to produce, none of it remains relevant forever. When Google says it's going to highlight some of the best content you've produced by re-indexing it for mobile, it would be foolish to waste the opportunity and not update it.

Breathe New Life into Old Content

Above all, when creating content the first time around, try to image how you might repurpose it at a later date. With that in mind, here are some important things to consider when refreshing and repurposing existing content:

Updates

Simply providing new insights on original posts can allow you to reuse blog content and articles. For example, if you wrote an article on the five most important weapons to have during the zombie apocalypse, you could just break each of those five weapons down into five different in-depth writes-ups on each item. This is an easy way to score big points with the Googlebot, which is constantly looking for new, properly formatted pages that are relevant to your site's general theme.

Presentations

Take information from a post, turn it into a presentation and post your slides to social sites like SlideShare, Issuu, and Docstoc for additional amplification. Google loves presentations, and if you include links to your mobile site in these repurposed slides, you'll benefit from additional optimization. One word of caution, though: Google does not index presentations stored in its own Google Docs platform, so even if your presentation is stored there and marked "public," the search giant won't include it in search results. No biggie: just be sure to publish your presentations to a third party site (like those referenced above), and you'll be good to go.

Repost

If your content is timeless and consequently doesn't need much tweaking or refreshing, you might want to consider sharing it across your social media channels a second time. Surprisingly, research suggests that reposting a piece of content can earn up to 75% of the engagement of the original post. Be careful, though: only repost LINKS to your content. Reposting an entire blog to a social media site like LinkedIn and/or a social journalism site like Medium can actually earn you a duplication penalty from Google, which will kill your traffic.

eBooks

Create one ore more eBooks out of a series of blog posts. eBooks can be sold, given away, or gated behind forms to capture visitor contact info. Google actually has a partner program called Google Books that will index your eBook and make it searchable. Best of all, you can control how much of your eBook people can browse, so you're not giving the whole thing away without some return benefits.

Multimedia

Freshen it up and create a podcast or video series. Webinars are also becoming increasingly popular, so check out your old content to see if there is anything you can use as a webinar. You can also create a podcast and video from the same piece of content, thus earning the indexing benefit of all three (audio, video and your original post). Don't be overzealous, though: The Googlebot creates a written transcript of the video for its search index, so if you have one, too, it could get you penalized for duplicate content.

Know When to Let Go

Sometimes it just doesn't make sense to hold on to content. If it's no longer timely, or new information has made it incorrect or no longer applicable, it might be time to say goodbye. If you can incorporate into other content you'll have the benefit of removing dated work from your site while also updating and refreshing content with staying power.

Whatever method you choose to repurpose or refresh your content, the Mobilegeddon update should be top of mind. People on the go are the ones who are consuming the most content, and they're consuming it on their mobile devices. Imagine your readers, viewers or listeners where they actually are—at airports, waiting in line, or scrolling around at their leisure. If you do this, taking advantage of Google's new update will go hand in hand with refreshing your content.

Mike Canarelli is the CEO and Co-Founder of Web Talent Marketing, a full-service digital marketing agency based in Lancaster, Pennsylvania that delivers exceptional results to clients.

Originally at: Blog Tips at ProBlogger

Google's Mobilegeddon: The Best Excuse to Repurpose Old Content

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