“Blogging Like a Shark: 10 Secrets to Bootstrapping Your Blog into a Business” plus 1 more

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Blogging Like a Shark: 10 Secrets to Bootstrapping Your Blog into a Business Posted: 23 Jun 2014 08:23 AM PDT This is a guest contribution from Matthew Capala of SearchDecoder.com. Shark bloggers are experts in their field of choice. However, they rarely call themselves experts or gurus. Skilled blogging pros, such as James Altucher, establish their authority on social networks and search engines by creating immensely authentic and valuable content, establishing strong connections with their readers. James hardly resembles a shark, but make no mistake. Think more in terms of a "pool shark" versus a voracious eating machine. Shark marketers are at the top of the promotional food chain but not because they use force or deception. In today's competitive times, bloggers need to bootstrap intelligently to stand out from the scores of new blogs and brands with million dollars content-marketing budgets. Your objective as a bootstrap blogger should not be praying all day for one kill. Your aim should be the top of the food chain. Predatory Marketing Tactics Don't Work Anymore Shark marketers rarely if ever address themselves as "experts." This crowd is too busy helping and connecting to pat themselves on the back. Think of yourself as a center of distribution. As you disseminate more helpful content to a growing number of people an inflow of leads, opportunities and money flows in to you. Contrary to popular belief, the idea of bootstrapping is not based on using free marketing to spread the word about your brilliant idea. According to dictionary.com, bootstrapping means "relying entirely on one's own effort and resources". Play to your strengths by leveraging your time and talent. Growing your blog usually requires a minimum injection of capital to build momentum, combined with persistent, intelligent labor. For example, hiring a designer may be a good idea – online readers tend to judge the book by its over before they commit any attention to what you are saying. Unlike the monstrous, ferocious predators which roam the infinite online seas, whale sharks don't need to use predatory tactics to promote their businesses. They use great content marketing to attract the visitors to their blogs like a magnet. Today's intelligent buyer will be repulsed by hard-charging, competitive marketing tactics.  Operate on a creative plane of thought to attract people like a magnet. Shift from a competitive to a creative mindset and you will win big on the Internet. Stop stalking. Start connecting. Turn your marketing into a conversation. Market with a Magnet Web users are tuning out marketing noise. Click-through rates are dropping like a brick. Visualize marketing with a magnet instead of the old, worn out sledgehammer advertising approach.  Use pull marketing to employ the principle of attraction versus the old school push marketing tactics that turn off today's sophisticated consumer. Create value to become valuable. Own Your Zero Moment of Truth 80% of consumers search for a product or service before purchasing it. Ranking your blog on Google for quality keywords can turn your blogger status to a rockstar overnight.  Place a heavy emphasis on nailing down one of the top positions on Google for your desired keywords or key phrases. Keep in mind that only 15% of search results are the old-school 'blue links.' Estimated 85% of Google search results are social media, videos, images, maps, and the knowledge graph. Fish where the fish are. Increase your click-through rates by designing attention-grabbing page titles and headlines. Include thought-provoking or funny images in your blog posts to stand out and boost engagement.  Owning your zero moment of truth inspires you to increase organic search engine click throughs by improving your ad creative writing skills. It's a win-win. Personal Branding Is Branding Beginner bloggers often ask me: How do you draw a line between your business name and your personal brand? You don't. It's one and the same. Steve Jobs built Apple, not the other way around. You have built your own company, You Inc. However, being a blogger is much different from being a CEO. The first is a hobby, the latter is a job. The 10 Secrets of Effective Bootstrap Digital Marketing for Start-ups from Matthew Capala Consider using SlideShare to tell your brand's story, including the problems you are solving and why people should care about your brand. Readers like eye candy. Creating a visually appealing tale forms an emotional bond with your target audience.   Every Business is a Media Company Blogs serve as one-stop shopping for any website visitors. Post articles, reviews, podcasts and videos on your blog to brand your business. Companies that blog get 55% more website visitors and B2C companies that blog get 88% more leads per month, according to Hubspot.  Yet many businesses fail to achieve desired results blogging. They fail and give up on content marketing because they don't operate like a media company. Frequency is key to success. Blogging regularly encourages your audience to know, like and trust you. Build your blog on WordPress for increased functionality. Use plugins to capture subscribers and improve your presentation. Position sharing button beside each blog post to leverage your presence. Sharing buttons like the Floating ShareBar can increase sharing by up to 30%. Details matter. Open your blog to guest posting and build strong business relationships. Join blogging communities, such as Triberr, to build solid relationships with fellow niche bloggers. Win Your Battles Before the First Shots Are Fired Understand the difference between content marketing and content strategy. Content marketing is the creation and promoting of content to attract a targeted audience. Content strategy is the creation of scalable and repeatable content for a built-in audience. Content marketing is like baking a cake while content strategy is similar to owning a bakery.  Developing a content strategy requires intensive planning. Create content based on researched user needs, deliver this content through various mediums such as video and podcasts and promote along channels which resonate with your target audience. You Need a Healthy Heartbeat A healthy, vibrant blog looks similar to a healthy heartbeat. Imagine the steady, predictable ticks on an EKG meter measuring your heartbeat. Engaging through social media channels like twitter and Facebook creates tiny ticks. Sharing Infographics, videos and blog posts creates a larger spike which creates a big impact with a small hit. PR and branded content creates massive spikes. The large hits which make big impacts target news outlets and other large audiences through macro content campaigns. Build your inbound marketing campaign on being disciplined. Work your system on a daily basis. Set up a content calendar. Starting at a calendar can inspire you to create content even if you don't feel like working. Use this motivational strategy to hold yourself accountable. Invest in Lead Generation at the Outset Create in-depth, thorough content you could sell for a handsome profit and give it away for free. This approach might seem counterintuitive to bloggers looking to monetize every click, but karma ensures that the value you offer will return to you in some way, shape or form. Use your free giveaway as link bait.  Build your email list through this exchange of value. In return for your helpful, free giveaway subscribers will gladly offer their name and email address. Use tools like "Pay with a Tweet" to increase social sharing. Users can access your free giveaway by tweeting your giveaway link. This expands your presence and gives visitors a quick and easy way to access your free product. To Be Interesting, Be Interested Successful shark bloggers follow the teachings of famous behaviorists, such as Dale Carnegie. They generate interest by expressing interest.  Expressing genuine, heartfelt interest in other bloggers will result in similar reaction towards you. Focus on helping others who need help. Engage in genuine conversations, add value wherever you show up and answer questions to gain the trust of your target audience. Use social media tools like Topsy to find your audience. Run searches to connect with interested parties through twitter, blog commenting, and everything in between. It's a Marathon Not a Sprint Take a big picture approach to blogging. Each seemingly tiny step taken leads to solid if not spectacular results in the long term. If only you don't give up to see it. Work your way through temporary frustrations by visualizing yourself achieving great things. Professional athletes employ this technique. Clearing your inner world can motivate you to succeed.  Shark bloggers are a driven, dynamic, and focused bunch. However, they combine high-octane enthusiasm with a significant dose of planning, tools and preparation to stay focused and play a long-term game.  It might not be easy to be positive every day when you grow a blog from its infancy but doing so can provide you with immense returns in the long run. Good luck! Matthew Capala is an inbound marketing strategist, personal branding coach, Internet entrepreneur, keynote speaker, and author. He is an Adj. Professor at NYU and Head of Search at Lowe Profero. His free personal branding e-book, Away with the Average, has been widely praised. A leading voice in the start-up community, Matthew founded SearchDecoder.com, a venue for SEO ideas for entrepreneurs. You can find him on Tiwtter at @SearchDecoder. Originally at: Blog Tips at ProBlogger Blogging Like a Shark: 10 Secrets to Bootstrapping Your Blog into a Business

9 Powerful Tips To Help Freelancers and Bloggers Sell Digital Products Posted: 22 Jun 2014 09:03 AM PDT This is a guest contribution from freelance writer and inbound marketer, Jawad Khan. Freelancing can be a liberating career choice. The number of freelancers all over the world has increased dramatically over the last few years, with more people choosing to work on their own terms. If you're reading this with interest, chances are that you're a freelancer yourself or someone who's seriously considering this career path. But, in order to create an income safety net and truly enjoy the benefits of freelancing, you need to combine freelance client work with your own digital and information based products (eBooks, training courses, guides, tools). This can significantly reduce the pressure of finding client work all the time, which can be difficult at the beginning. With so many great online tools and services available, creating digital products is much easier than before. But as a result of that, there are a lot of mediocre and sub-standard products floating around the web as well. To ensure that your product stands out from the crowd, you need to do things differently. Here are 9 tips to help you create better digital products and sell them more effectively. Note: This post assumes that you know the importance of a mailing list and already have one. If you don't, read this awesome post on list-building. 1. Create Your Buyer Personas In order to create a product, you first need to identify the right target market and the people who would willingly buy your product. What are their needs and what solutions could persuade them to pay immediately? Begin with creating your buyer personas. Buyer personas are examples of the people who would, or could buy your product. It lists all the characteristics of your ideal buyer including demographic details, income bracket, interests, career level etc. Try to be specific about your buyer, it will help you create a better product. For example, for a freelance writer, the ideal buyer persona might be the owner of a small business between 30-50 years of age, with an annual marketing budget of 30 to 40 thousand dollars looking to generate new sales leads from within the USA using his website, blog and social media profiles. 2. Identify The Right Opportunity Once you've developed your buyer persona, analyze the major problems and needs of your buyers. Match them with your skill set and see how you can address them. Take the same buyer persona and identify the different ways you can help this buyer achieve his goals. List down all the different possibilities and then go for the one that falls in your strongest area in terms of skill set and has comparatively less competition. 3. Create a High Quality Product The quality of your product will play a key role in determining its success or failure. If you want repeat customer and referral sales, your product needs to be top-notch. For this, analyze your competitors – other freelancers and agencies – offering the same solutions with their products. Find their loopholes and make sure your product doesn't have any of them. In simple terms, a high value product is something that exceeds customer expectations with tangible solutions and gives them immediate value. But apart from the content of your product, its packaging is equally important. It's just like the headline of a blog post. If the headline is attractive, people read the full blog post. The same goes for packaging. For this, you can also use the services of other freelancers on websites like Elance, 99designs, Freelancer etc. 4. Price Your Product Intelligently Pricing is another critical part of product selling. If you get it wrong, your sales numbers can be depressingly low. Pricing depends on several factors including your brand image, the size of your mailing list, the level of engagement in your online community, your social media strength, your network and, of course, the quality of your product. You would also need to see the kind of pricing strategies your competitors use. In general, there are two options for you when it comes to pricing. You can either go for a high priced product that a few people can buy, or you can go for volume based selling and keep a relatively low price. Another option is to create multiple packages with different prices, targeting different buyer personas. In my experience, multiple packages work better than the first two models. Here's a snapshot from the landing page of Tom Ewer's, a freelance blogger, PaidtoBlog course. 5. Create a Memorable Buying Experience This is where many freelancers fail to make an impact. A poor buying experience can ruin all your hard work and cause buyers to go away without making a purchase. To be more specific, buying experience refers to your sales landing page, the product selling service you're using, the payment modes you accept, the checkout process etc. All these are critical elements of the buying process. To create landing pages, I'd recommend using LeadPages. Before the product launch, use your landing page to create anticipation. After the launch, fill it with compelling content, repeated calls to action and testimonials. For payment processing and product selling, you can use services like E-Junkie, Shopify or Selz. I personally prefer Selz because it also helps you create high quality audio, video and image previews for your products that are as good as full-fledge landing pages. It allows you to accept payments with Master Card, Visa and PayPal, and simultaneously builds your email list by integrating auto responders like MailChimp and AWeber. It's really a complete package for digital selling. 6. Target The Right Marketing Channels If you develop the right buyer persona, it'll be easy for you to identify and focus on the right marketing channels for your product. For example, if your ideal buyers are business owners, higher management professionals and corporate managers, LinkedIn publishing platform, LinkedIn groups and websites like Quora would be great places to start the promotion of your product. Similarly, with a clear identification of your target buyers, you'll be able to identify the right blogs where your target users can be found and approach them through guest blogging. Once you've launched your product, marketing should continue to consume the majority of your time. Here are a few ways you should continue to promote your resource. Blogging – Mention your resource regularly in all your blog posts and link back to the sales page. Before the launch, create anticipation about your product by mentioning it in your posts and on your blog. After the launch, remind people about it through relevant references within your content. Guest Blogging – Identify the most relevant blogs where your potential buyers can be found. Approach these blogs with high quality guest posts and link back to your product page in the author bio. Note: Read this to learn more about guest blogging on popular blogs Networking – Use your contacts and the strength of your network to spread the word. Connect with influencers in your niche and ask them for recommendations. Triberr and LinkedIn are great places to do that. Social Networks – Posting and paid promotions on LinkedIn, Facebook, Twitter, Google+ and Pinterest can all be very effective depending on your target market. Email List – There's nothing more effective than a healthy mailing list in helping you sell more products. Without becoming too annoying, regularly send special offers and product deals to your subscribers. Note:Read this super post on Jon Morrow's blog about list-building 7. Begin With a Soft Launch (with a deadline) When it comes to the product launch, never dive into the deep waters immediately. Instead, go for a soft launch and share your product with a limited audience. You can even choose to go with a reduced version of your product initially. To further accelerate things, give your buyers a deadline after which the product you'd take the product down. The objective here is to get a feel of how your target audience responds to your product offer. The limited number of sales that you get, will tell you a lot about the weaknesses and potential improvement areas of your product. 8. Gather Data and Identify Loopholes To take real benefit from your soft launch, make sure you have sufficient data gathering tools in place. Use live chat services like Olark on your landing page to directly get in touch with your buyers. When someone makes a purchase, send them an email or give them a call to ask about the reasons why they chose your product. Similarly, ask those who bounce back from the landing without making a purchase, about the reasons for their decision and what would they want to see in your product to change their decision. Use survey tools like Survey Monkey to run quick surveys to gather all this data. This can provide you valuable insights for your full scale launch. 9. Launch on Full Scale (with a deadline, again)   Once you've made the required adjustments to your product, launch it aggressively on full scale. Announce it to all your subscribers, social media and marketing channels. However, just like the soft launch, define a deadline after which the product will be taken down again. This is a great way to accelerate your sales (Neil Patel is a big advocate of this approach). When the deadline arrives, take the product down, gather more data, identify improvement areas, make more adjustments and then launch the product again after a few months with more value. Conclusion Successful product selling requires adequate preparation, a quality product, aggressive marketing and timely product enhancements.  When you get this combination right, there's no better way of boosting your income and enjoying the real essence of online money making. As a freelancer your own product would not only give you breathing space in terms of monthly income, but also build your brand image and help you attract more high paying clients. Jawad Khan is an experienced inbound marketer and a freelance blogger. He helps small businesses, tech startups and entrepreneurs strengthen their brand image with high quality blog content. Follow him on his blog, Writing My Destiny, Google+ and Twitter.   Originally at: Blog Tips at ProBlogger 9 Powerful Tips To Help Freelancers and Bloggers Sell Digital Products

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Shoemoney - Skills To Pay The Bills

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Does it Work? Another Email How-to Posted: 23 Jun 2014 06:30 AM PDT People like instructions to be broken down into simple steps, clearly spelled out. Marketers get this and so do people that write about marketing. Here’s one called, “4 steps to creating an email strategy that drives action” from the Constant Contact blog. Do the steps work? “With over 15 years of experience working in animal rescue, Laura Carlock knows how important people can be in saving the lives of animals. "I founded Rescued Pets Movement in 2013, after working with different rescue groups around Houston," Laura explains. "We are an all-volunteer organization that transports animals from Houston and Greater Houston area shelters, to other nonprofit animal welfare organizations that have demand for adoptable pets." Since opening their doors in November 2013, Laura and her team have helped more than 2,400 at-risk dogs and cats — all through the contributions and involvement of individual donors and volunteers. From the beginning, Laura has relied on a powerful marketing channel to communicate with the people who matter most to her organization. "Our email database has been a critical part of our communication strategy," says Laura. "Whether we're announcing a fundraiser or just trying to get the word out about an upcoming event, we like being able to log in and send out a professional email to our entire list." In addition to regular updates from Rescued Pets Movement, Laura says that there have also been special circumstances when she's needed immediate help from her audience. "We're careful not to inundate our audience with too many emails. When they do see an email from us, I want it to be something that they're interested in and want to read about," Laura explains. "But there are also times when we're dealing with an emergency and need funds right away." In March, Laura and her team were faced with one of those situations. A dog that had been rescued by her organization was faced with a life-threatening medical condition and needed emergency treatment. Knowing that the cost of the surgery would require immediate funding, Laura sent an email asking for help. "We sent a plea out to our database, explaining the situation and asking for help. Our audience knows that we only send these types of emails when we really need to, which is why these always get the most clicks and shares," Laura explains. "The response was amazing; we raised over $10,000 from individual donors and were able to get her the help she needed." For Rescued Pets Movement, having an email strategy has been a critical part of her organization's success. But raising $10,000 from an email campaign isn't something that happens over night. Here's a look at how Rescued Pets Movement created an email strategy to drive action. 1. Value your audience Since getting started with the Constant Contact Toolkit in December 2013, Rescued Pets Movement has grown its email list to over 3,000 contacts. For Laura, these aren't just names on a list — they are the people who make achieving her organization's mission a possibility. "These relationships are so important to us, so we are very careful not to overwhelm people," Laura explains. "We keep an eye on what type of emails are getting the most attention from our audience — which are getting the most opens, clicks, and shares — and only send stuff they are interested in." In addition to monitoring her campaign results, Laura has created a feedback campaign to get input from volunteers. With an average open rate of over 34 percent, it's clear that her strategy is working. 2. Be consistent As a new organization, Laura has worked hard to develop a look and feel that is unique to the Rescued Pets Movement brand. "It's important that we have a certain, unified way that we reach our audience," Laura explains. "Having a tool like Constant Contact makes it easy, because we can choose and customize our emails before they go out, and add the language that's right for us." Maintaining a consistent look has made it easy for supporters to recognize Laura's emails, and has also helped make a positive impression on new donors, as well. "We have a lot of people who share our emails, which is how we attract a lot of our new foster families and volunteers," Laura explains. "Having a professional-looking email is important for helping us." 3. Show your work In addition to announcing upcoming projects, fundraisers, and events; Laura also uses email to keep her audience up-to-date on all the work her organization is currently involved in. "When we reach a milestone like our first 1,000 dogs saved, we'll send an email letting people know, or if we have a special case where we are asking for donations, we'll make sure to send a follow up with updates on their condition," Laura explains. "We want to make sure people can see the difference their contributions are making." In the case of Cindy, the dog whose story helped Rescued Pets Movement raise $10,000, Laura uses a combination of text and photos so donors can see her progress. With special cases like Cindy, Laura and her team use email to keep donors updated on her progress. 4. Use a clear call to action When Rescued Pets Movement is ready to ask their audience to get involved, they make sure to be clear about the action that needs to be taken. "We get the best response when we are direct with people — telling them what we are doing, what we need, and how they can help," says Laura. For Rescued Pets Movement, this has resulted to more people donating, volunteering, and clicking to learn more about this important organization.” Looking for an SEO service that won’t get you banned?

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