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ProBlogger: Theme Week Roundup: Which Tip Will You Put into Practise?

ProBlogger: Theme Week Roundup: Which Tip Will You Put into Practise?

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Theme Week Roundup: Which Tip Will You Put into Practise?

Posted: 08 Jun 2014 05:11 PM PDT

FINDING READERSLast week we delved in deep to the things you can do with your post once you hit “publish”. Some people feel as though that’s the end of the road, and others feel as though it’s only the beginning!

There are plenty of things you can do to keep your post current on social media, ensuring it is optimised for SEO, how to repurpose it for different channels, how to keep readers on your blog once your post is published, and how to extend your ideas for the future. It was a week packed with information, and plenty of takeaways for you at home. Let’s have a look at what we covered, and we’d love to hear your feedback on the ones you think you might like to try (or ones you feel as though didn’t quite work in your situation).

How to Socialize Your Posts For Maximum Effect:

Darren wrote extensively about where you can post your posts on social media to be in the right information stream for your readers. He broke down the choice of social media to what kind of time you have to spend, where the majority of your readers are, what suits your content best, and where your competitors might be. He explained how a rhythm to sharing is important, and outlined how to do this for maximum return. He gave great tips for sharing on Twitter and G+, and the kinds of resharing he does after the initial push. Which tip resonated with you?

Publish Your Blog Post Without SEO, and 1000s of Readers Will Be Forever Lost:

Rand Fishkin reminded us all that content can stay current after its inital social media push by optimizing it for search. He explained how fast your post can die if not supported in the first instance with good SEO, by paying attention to keyword research, the best way to go about finding a title and what kind of information to include in body content, and the best ways of reaching out to your network to get your content seen by the right people. I loved the presentation he included called “How To Earn Traffic Without Selling Your Soul” – something to think about if you feel as though optimising and keywords take away from the beauty of writing from the heart to connect with your readers. Did it have an impact on your thoughts about it?

How To Repurpose Your Content and Why You Should Do It:

Repurposing content isn’t just re-promoting your posts on social media, as Darren explains. It’s about changing up your content for different media streams, and for the different interests for your readers. It heightens your search result rankings, and readers can also connect with your work more deeply. Of course, there are risks present, and Darren outlines those, and he also gives his best advice for how to repurpose your content for the best results. There are some solid tips and concrete examples – which ones do you think you’ll try?

You’ve Got Readers To Your Blog: This is How You Keep Them There:

Day four was all about keeping readers excited and wanting to engage after you’ve optimised your post for SEO, published it to all the right channels, and even repurposed it for different reader needs. I broke it down into site design, reader comments and how to interact with them for the best results, and what you can do off your blog to drive traffic back to your posts. Everything from responding to as many of your readers as you can, being useful, sparking conversations between readers, to having a clear design, making commenting a breeze, and returning the favour of a comment on someone else’s blog. I’m sure at least one of those tips would be successful if you used them today – which one will it be?

Extend Your Ideas With Future Blog Posts:

Darren explains the problem he is seeing with current sites focusing on curated content, and how sensationalist headlines will only get you so far. He outlines the best tips to make you stand out from the crowd – how to go deeper with information, and how to provide genuine, interesting, useful content. He tells us how to find future post ideas in the post you’re currently writing, and how to extend previous posts you’ve written for a new readership. What is something you can adopt in your daily writing practise to help your information go further?

We’d love to hear your thoughts!

 

Originally at: Blog Tips at ProBlogger
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Theme Week Roundup: Which Tip Will You Put into Practise?

Top Resource: “The Complete Guide to Building Your Blog Audience” from QuickSprout - DailyBlogTips

Top Resource: “The Complete Guide to Building Your Blog Audience” from QuickSprout - DailyBlogTips


Top Resource: “The Complete Guide to Building Your Blog Audience” from QuickSprout

Posted: 06 Jun 2014 09:50 AM PDT

Just in case you've not come across QuickSprout before, it's an excellent blog by Neil Patel (founder of Crazy Egg and KISSmetrics).

Neil's posts are generally in-depth and very useful, but with his series of guides, he's really taken it to a new level.

This one, The Complete Guide to Building Your Blog Audience, is a great beginner-friendly resource.

It's the equivalent of a whole ebook, produced as web pages. It's written by Neil Patel and Aaron Agius (a search, content and social marketer).

blog-audience-guide

The guide covers:

  • Building a loyal community
  • Types of blog posts that will help grow your blog
  • Setting up your blog for search engine optimisation

… and lots more, including advanced topics like paid search, content syndication networks and repurposing content. (Even if you've been blogging for years, like me, you'll probably find some of this is new to you.)

It's a completely free guide — you don't even need to hand over your email address to get it.

The one change I'd like see is to have a downloadable .pdf version of the guide. I realise there's a big advantage in having it all online, in that Neil can update it whenever needed, but some readers would probably find it convenient to be able to read it offline (e.g. on a long-haul flight).

That's a very small nitpick though! There's tons of great material in the guide, and it's well worth a read for pretty much every blogger.

If you're just starting out, you may want to stick with the first three chapters and not worry about the rest of the material yet; if you're more experienced, pick and choose to learn more about the topics that interest you most right now.

 

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