Ads 468x60px

ProBlogger: Pushing Through Barriers to Strike Gold

ProBlogger: Pushing Through Barriers to Strike Gold

Link to @ProBlogger

Pushing Through Barriers to Strike Gold

Posted: 13 May 2014 08:58 AM PDT

Image via Flickr user Tony Oliver

Image via Flickr user Tony Oliver

The year was 1851, and two brothers stood by a bend in a creek that had wishfully been named ‘Golden Point’ by gold prospectors in days gone by.

Cavanagh was the surname of the two brothers, and they’d been digging – along with around 600 others – in their ‘claim’ at Golden Point for days.Some gold had definitely been found on this particular bend in the creek. In fact, numerous miners had made good – although not spectacular – money from their finds in previous weeks.

Most of the gold had been found in the sandy ground to a depth of around 1m (3.2 feet), but at that point, everyone who dug hit a hard layer of clay and received no reward for their effort.

The result was that the area was littered with abandoned claims – holes in the ground were everywhere, all dug to a depth of around 1m.

Miners around the Cavanagh brothers that day were beginning to talk of rumors coming from further up creek of richer pickings and in the 24 hours that followed, most of the men had moved on.

But the brothers Cavanagh had a hunch.

They wanted to see what would happen if they dug deeper, and so began the arduous task of digging into the hard clay that everyone else had stopped digging at.

They chose an abandoned claim from another miner and began to dig.

The work was hard and unrewarding.

They dug and found nothing but more clay.

Inch by inch they chipped away at the clay only to find more clay.

All day they dug.

The next morning they continued to dig as the last miners around them abandoned their claims and moved on to chase their dreams up creek.

I can just imagine those miners abandoning their claims shaking their heads at the brothers and laughing at their foolhardy efforts.

But the brothers had a belief and kept their focus.

As sunset approached and after hours of back-breaking work, the brothers finally broke through the last of the clay at around the depth of 2m.

Under the clay they found what centuries ago had been the old bed of the creek, and in it were pockets of gold that had been washed down the creek from the mountains over hundreds of years.

The brothers worked into the night feverishly until the light from their lamps gave up. Imagine how they must have felt as they attempted to sleep that night!

The next day they arose early and assessed their work. In the light of day the full reality of what they'd uncovered started to sink in. There was gold down below that clay… and lots of it!

In a single day, the Cavanagh brothers found 27 kilograms (60 pounds) of gold.

That day’s takings alone earned the men over  £3500, which was more than enough to set the two brothers up for life.

One month later 10,000 miners worked in the area around Golden Point – and the wider Ballarat area, and it became known as the richest known gold field in the world for that time.

You can bet that those who followed the brothers dug deeper than they had previously!

Reflections on the Cavanagh Brothers’ Experience

I first came across the story of the Cavanagh brothers while researching a project I was doing in high school, and have since found myself reflecting upon it many times.

I love the determination, the focus, and the persistence of these two men.

I love how that despite the distractions of rumours from up creek that they continued to dig… where others had already dug and given up at the first sign of clay.

I love that they persisted while others followed the exciting rumours of fortune and in doing so found a fortune that others could only dream of finding.

I love that through their persistence that they not only found their own fortune, but opened the eyes to others – others who probably had looked at them thinking that they were crazy for digging into that clay – to a new way.

Sometimes Success Comes Through Digging in Hard Places

There have been times over the last few years where I’ve at times felt a little like the brothers Cavanagh.

While my hands do not toil with a pick or shovel digging into hardened clay, there are days where I do second-guess my actions and wonder if I should head upstream to start something new.

I’ve seen many bloggers come and go over the years. People who, like me, saw the opportunity in blogging to build something significant – but who at the first sign of clay abandoned their blogs.

Then there were others who abandoned their work because of the exciting ‘rumors’ from up creek… bloggers who stopped blogging to MySpace… to tweet…  to Tumblr… to Facebook… to G+…

The blogosphere is littered with abandoned blogs and I sometimes wonder what might have happened if some of those bloggers had kept digging through the clay.

While I know not all would have succeeded, I do think that persistence is a big part of successful blogging (and success in almost all fields).

My experience of blogging is that while there have been days where I’ve dug into rich veins of gold and great fortune, they’ve always come after focused effort of digging in hard ground.

Originally at: Blog Tips at ProBlogger
Build a Better Blog in 31 Days

Pushing Through Barriers to Strike Gold

Shoemoney - Skills To Pay The Bills

Shoemoney - Skills To Pay The Bills

Link to ShoeMoney

30k Fans, 1k Subscribers, 3 Huge Mistakes.

Posted: 13 May 2014 06:55 AM PDT

Post image for 30k Fans, 1k Subscribers, 3 Huge Mistakes.

The distance between insanity and genius is measured only by success

- Bruce Feirstein

I don’t know what came over me when I had this idea.

I was at a dog park and i saw this lady that had this pet collar that looked like California driver’s license.

I thought.. hey this is pretty crazy but it might just work.

“How much did you pay for this?”

She replied, “$20″.

Holy hell. $20? For a piece of laminated photo with some custom information on it?

Of course, I knew about dogs at the time, because i had 3.

At that moment, I should’ve asked around .. or just look around and notice that among 20+ friends I knew that had dogs, no one had or even wanted this thing. That usual metal tag with name, ID, and phone number was good enough.

I believe in this stupid Silicon Valley “make a crazy product”… “build it and they will come” bull shit.

I thought “hmm.. dog lovers, big enough market, and a pretty crazy innovative product. maybe this can work”.

My competitors were getting sales by word of mouth and orders were taken manually, meaning you couldn’t see what the product looked like until you received it.

I knew Adwords and traffic buying like the back of my hand, and I’m a kick ass coder.

I thought I would corner the market by actually showing the finished product (most intensive jquery coding I’ve ever done)… then BAM, pour on adwords, let I take care of billing, and my partner (a local printshop that actually co-invested in this idea with me) would do the shipping, handling, and returns.

So did it work?

Let me answer that in form of a question.

Ever watch Willy the Coyote try to catch the Roadrunner while on roadskates with a jetpack, only to blast into the wall?

Then they play that “wah wah wah” sound effect?

I invested $60k of my profits from my affiliate marketing days into equipment I didn’t need, building relationship with suppliers I didn’t want to ever deal with, and of course, 3 months of my life coding away, and dumped additional $5k in adwords / media buying.

I made an amazing sale of $300.

Of course, I pivoted.

I wasnt sure if target market was off or my intuition was off, but I knew there was something with dog people.

So i started a blog, thinking that i would use inbound marketing to get some organic sales.

Back at the time, Facebook fanpages were novelty and of course, Facebook ads made it mindlessly easy to get fans.

I was getting fans at less than penny a fan. And I mean the GOOD traffic: 25+ US females. And hitting 33k Facebook fans was quite easy.

Of course, Facebook page reach was pretty phenomenal back then too. I would post about any dog picture, and I would get 60-70% reach (not anymore, and if you are still building your “asset” on someone else’s property, sooner or later you’re gonna wake up to a rude awakening of sharecropping).

I posted a story about this one dog named Patrick who was thrown down the garbage chute of 20 story building in NJ after starving & beating him for weeks.

That went viral. Probably gave me 300-400 email optins.

I posted a story bout how I lost & found my dog, only to have him found by a NHL hockey player. I used that story as link bait and got insane PR, including backlinks from CSN and NBC.

(Me and Joe Pavelski of San Jose Sharks)

That went viral. Gave me another 300+ optins.

All in all, I had the largest newsletter of my life up to that point – (I have a personal newsletter, which you should join!)

So how many sales came out of that?

Another couple of hundred bucks at best. After a year or so of hitting the brickwall so many times, my fumes ran out.

So what did I learn?

1) Targeting broad = Surest way to succeed and fail

I live US.

Everyone (well, there is no scientific basis for this claim but probably 90%+ either tolerates or) loves dogs. 2/3 of the people are fat. Most are 1 paycheck away from complete bankruptcy. Everyone wants a sports car. Gossip media is probably the most popular genre, next to shitty bad news.

Just because you are in a big market doesn’t mean there are schmucks waiting to give away their hard earned cash for your widget.

Why? Because no one cares.

If you have an innovative product or service, find a SMALL niche who cares about your stuff.

Let them amplify for your message with referrals, testimonials, and of course, free backlinks.

2) Test first. Build second.

Four Hour Work Week, Lean Startup, Business Model Generation…

All these books say the same thing OVER AND OVER.

Get the customer FIRST. Invest in engineering & do all that fun scaling stuff whe you actually DO have money coming in.

Remember, the world is FULL of people who’s good at doig all that non marketing / sales stuff. Most are afraid of failures and rejections. If you’re the entrepreneur, that’s your job.

It’s gonna sound crazy, but you can even apply lean startup methods to dentists.

3) Give people what they want, NOT what you want.

You are not Steve Jobs. I am not Elon Musk.

There are some entrepreneurs who can actually create a market that did not really exist (or wasn’t a very good one).

Meaning they can create stuff that people would actually want even if they had no idea those things existed. Why? Because they can somehow “create” the future and the 99% of us just walk into it.

It’s ok, you don’t have to be Musk/Jobs to be successful. Look at Sam Walton.

In fact, BE like Sam Walton. Figure out what the public is looking at and playing with, and sell that. (Yes, be a mercenary.)

Even in affiliate marketing, I was so resistant against doing health & beauty because quite frankly, I don’t know what middle aged women from the ‘burbs want. But little did I know, there was MORE money in weight loss than i imagined possible.

If you’re marketing someone else’s product or service, understand the market and give them what they want and need. (Assuming that the product or service is completely ethical & legitimate).

Trying to increase your Google rank that is like no other?