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How to Master Stuff (Even If You Hate Doing It)

Posted: 15 Apr 2014 06:58 AM PDT

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For some kids, it’s soccer.

For some kids, it’s playing the piano.

No, not me.

For me, it was the abacus.

If you don’t know what that is, it’s bunch of beads you move around to signify digits. Believe it or not, you can do addition, multiplication, subtraction, and division.

Of course, I was a 7 year old kid and I wanted to go outside and play, not play with beads all day.

I hated it at first… when I first saw them, i thought maybe these kids had their brains eaten by zombies… staring down at them beads and moving them around endlessly.

But apparently, it was my mom who had her brains eaten because she actually took me to a private abacus school where apparently the Korean champions of abacus were born.

My mom didn’t think gymnastics, boxing, wrestling, taekwondo, track & field, or something manly & athletic.

No, she wanted me to a math nerd moving beads around.

Of course, I was 7 and my mom wasn’t about to let me practice democracy. So I did what she asked.

As much as I hated every moment of it, I was good at it.

I was the bead master… I remember the owner of that school would “use” me to get prospective parents who were interested in enrolling their kids to the school.

He would have this list of 20-30, 7 digit numbers that he’d have me add up. He would have his secretary use a digital calculator and have her “race” me while I calculate in my head. Of course, I would be done in a few seconds and spit out a number. We’d wait and see that my number matches the printout on the calculator.

The parents would be so fascinated that they would immediately sign up their kid, with the “promise” that their kid too would be a wiz once they learn this. (Now that I realize, I should’ve gotten a cut for doing this.)

So much so that the owner of the school thought I should enter the national competition. He would “train” me & let me practice without charging tuition to my parents. (Heck, we’d be giving the school free PR if we won.)

That summer was intense. Here’s what the schedule looked like (for 6 & 8 year olds)

  • Wake up at 8 AM
  • Wash, eat breakfast & get to school by 9 AM
  • Abacus from 9 AM to 12 AM
  • Come home by 12:15 PM, eat lunch, take nap.
  • Get to school by 1:30 PM.
  • Abacus from 1:30 PM to 6:00 PM
  • Come home by 6:15 PM, eat dinner.
  • Get to school by 7:00 PM
  • End 9 PM
  • Repeat following day.

Now, I did this EVERYDAY during every break from school.

Did i get good?

Yeap, I won.

My sister and I came in 1st and 2nd in a national compeition, and were eventually picked as candidates to compete in Japan (but my parents turned them down because they thought it was “too much”).

If you really thinkg about it, this is no different than anything in business.

1) Talent you’re born with. Skill is something you develop by hours and hours of beating on your craft.

Was I a talented math kid?

Believe it or not, not all Asian kids are good at match… let alone love it. I liked Gundam and Mazinger Z. I wanted to be the guy controlling 30 story tall robots, not crunch numbers.

I got good because I just did it over and over and over and over again, until it was second nature.

I hate writing, but now it comes natural to me because I’ve blog about marketing & growth hacking.

I blog regularly now I don’t really “think”. I just do.

2) Get a good mentor

If you read any story where a hero goes on a journey to save the girl, save a village, win some big prize, or a cause bigger than himself, you notice how there’s always some wise man who helps him along the journey

- Han Solo has Yoda
- Frodo had Gandalf
- Rocky Balboa had Mickey

When I did abacus, I had this crazy dude who would scream & rant about how I got some calculation wrong.  I was 6-7 years old for god’s sake, but this dude made me better by making me challenge myself, and tell me to keep trying when I felt hopeless.

When you’re on the path of entrepreneurship, it is TOUGH. Ups and downs, successes and failures… i don’t care what anyone says it’s tough as shit and things don’t necessarily get easier, the way you react to them just gets better. (It should, anyway).

How much easier would it be if you had someone who can shed some light and some wisdom during the hard times?

Not gonna lie, I personally struggle with this too because I noticed the ones that want to “help” have some ulterior motive when things are good, and vanish when you’re struggling.

If you don’t have a mentor, it’s ok. There’s the web – you can read about other people’s nuggets of wisdom, their trial & errors, their stories, and of course, their advices on their blogs, books, podcasts, etc. If they don’t mentor you personally, at least you get to see what’s going on in their minds.

(Take a look at Mr. T’s story… a TRUE story of rags to riches story.)

3) Fell? Get Back Up

This is so much easier said than done.

There are two kinds of pains in this world: the pain of discipline vs. pain of regret.

They both have pains… except one comes first but things get easier, whereas the other one it’s easier now but the eventual pain that you experience is much bigger and much longer lasting.

You have a choice.

Quit now and do easy stuff. Go eat cheeseburger, drink beer, and do whatever everyone else is doing.

Or, do what you know is right.. today.

Remember, you can always quit.

So why not quit tomorrow?

Do you have 2 arms and 2 legs? Then you have a reason to keep going.

Remember, it’s only a failure if you give up.

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ProBlogger: 6 Lessons for Writing Irresistibly Magnetic Blog Post Headlines

ProBlogger: 6 Lessons for Writing Irresistibly Magnetic Blog Post Headlines

Link to @ProBlogger

6 Lessons for Writing Irresistibly Magnetic Blog Post Headlines

Posted: 14 Apr 2014 08:30 AM PDT

This is a guest contribution from Matthew Capala of SearchDecoder.com

Abraham Lincoln Axe Quote 1

Many newbie (and sometimes even veteran) bloggers erroneously spend 95% of their time creating blog content and only 5% pondering titles. Unfortunately for these bloggers, most readers' attention spans expire in seconds.

Unless you reel in your readers instantly, your well-crafted content goes largely unnoticed and going viral becomes impossible.

Set aside at least 15 to 30 minutes for choosing a magnetic title after crafting your post.

List three to five intriguing titles guaranteed to increase your CTR and page views. After carefully thinking through each option, select the one that inspires you like no other.  Ask your friends or followers for feedback.

Most importantly, test and learn from data you collect looking at engagement metrics, such as social sharing and page views.  Double down on best-performing headlines and keep testing new ways to engage your audience.

Garret Moon proposes re-writing your blog headlines at least three times to A/B test your headlines using Twitter and email marketing. If you are serious about blogging, invest as much resources and time as you can to headline testing and optimization.

6 Lessons for Writing Irresistibly Magnetic Blog Post Headlines

At SearchDecoder blog we did an in depth headline analysis looking at the most popular posts of 2013. The data included over 30K visits and 6K social shares.

Most of the content featured in the study that made the top 10 lists was generated by NYU students participated in the Inbound Marketing Clinic and couple recent grads who work with me at Lowe Profero. The objective of this post is not to brag but rather share data insights with the blogging community to get feedback.

SearchDecoder Top 10 2

Top 10 Most Popular Posts on SearchDecoder Blog in 2013

Use Power Verbs

Use power verbs to goad readers into clicking on and sharing your content. Imagine yourself as a blogging commander, enticing to swift action with assertiveness. Start titles with actionable verbs like "Read," "Download" or "Learn".  Actionable verbs can be visualized and acted upon easily.

Keep things simple and never use a power verb in any spot other than the beginning of your title. Maximize the effectiveness of these action words.

The third most shared blog post on SearchDecoder, Optimize Your Click Through Rate on Google (Infographic) is a good example of using a power verb to drive action.

SearchDecoder Take Action 3

Employ Colorful Adjectives

Colorful adjectives effectively magnetize eager readers to your titles. Consider using colorful words to appeal to the imagination. If readers can see what you wish to convey, you will generate high CTR.

Pull out a thesaurus. Scour the manual to find descriptive, entertaining adjectives to lasso readers' eyeballs. Test words like "awesome," "unstoppable" and "unconventional" for engaging your reader's visualizing faculty.

The number-one most shared, read and commented on blog post on SearchDecoder, 10 Unconventional Keyword Research Tools to Include in Your SEO Toolbox, generated over 7K views, nearly 700 social shares and over 30 comments. Moreover, it got picked up by the editors of Moz Top 10.

Interestingly, the two blog posts I've published using the word 'unconventional' in the title made it to the top 10 most shared blog posts on SearchDecoder.com.

10 unconventional keyword research tips 4

Arouse Curiosity

Reading questions piques your interest. Interested web visitors set the foundation for viral blog posts.  Readers rarely scan question-themed titles without clicking through because inquiring minds need to know.

Brian Clark notes on Copyblogger that sharing benefits via insider knowledge is a timeless approach to crafting magnetic titles.

Asking questions or exposing industry 'secrets' compels clickthroughs because few can resist mystery. Observe the masterful novelist. Supreme writers craft cliffhangers filled with mystery and intrigue. How could you put down these page turners when each chapter ends with either a question or some other secret yet to be revealed?

One of the top shared blog posts on my blog, The 10 Secrets of Effective Bootstrap Digital Marketing for Startups, leverages this tactic. If you want to successfully run a startup, getting enough credible information is critical.

Crafting this title for the accompanying deck on SlideShare goaded readers to click through and share it on Twitter at a stunning rate, appearing on SlideShare's homepage as 'Hot on Twitter' and boosting its views to over 7K.

Build Lists (Always)

Building list-themed headers is a surefire approach to crafting magnetic titles. In fact, 9 out of the 10 best performing posts on my blog included a list in the headline.

Testing various numbers in list headlines (I tested between 7 and 30) on my blog didn't indicate a clear winner (statistically), however the number 10 performed best.

Readers need gobs of information to satiate their curiosity. The average web cruiser craves thorough content. Sharing 11 tips or 8 steps to solve a particular problem draws readers in because they expect to find a practical answer to their specific questions.

Jeff Goins notes how using obscure numbers in titles like 19 or 37 can appeal to readers. Experiment with different single and double-digit numbers to see which titles result in the most clicks.

The highest number in the list headline I used was 30 and it performed surprisingly well (contrary to the less is more approach). The 30 Awesome Free SEO Tools for Small Businesses headline was the 8th most popular blog post on Searchdecoder in 2013.

Use the Magic Words

"Quick," "Easy," and "Simple" are the magic headline words guaranteed to boost clicks pronto. Do you want to know the quick, easy or simple way to solve a problem you have been trying to address? Of course you do.

Appeal to the Internet culture of today by using these magic words frequently. However, make sure that the solution is quick, easy or simple to keep your credibility intact. Promising a simple solution to a problem but following up with complex instructions can damage your online reputation.

Add "lessons" to your 'magic word' list. People read blogs to learn, and no matter how 'easy' your advice seems, it is always a good idea to anchor your findings in data, interviews or case studies. The #5 best performer on SearchDecoder, 7 Lessons for Effective B2B Content Marketing via the Maersk Line Case Study, drew in eager students quickly.

Pick Up the Paper

Always learn from the pros. Read a newspaper or scour online news sites to find appealing blog post title ideas and become a trusted curator of information for your community.

Follow the example of the 8 Internet Books You Should Read in 2014 post that performed exceptionally well for me during the slow Holiday period in December. Whatever you are blogging about; there are tons of relevant books and blogs you can curate.

Vintage Books 5

Mine the web or your local newsstand for creative, proven titles guaranteed to increase blog readership. Taking a cue from some of the best title writers on earth is a simple way to create a viral post.

Curating content proved to be the most low-effort, high-return activity on my blog. The 8 Content Marketing Statistics You Need to Know title was the second best performer on SearchDecoder.

Headlines are visual

It's a social media world. If you want to increase the sharibility and CTR of your blog posts, include eye-catching images and visuals which get populated on your homepage and social media feed. Spend time choosing the best 'featured image' for every headline.

SearchDecoder blog posts 6

What didn't work?

Using names of influencers in blog titles didn't perform well for me. While the Q&As and interviews represent some of the best content on my blog, they underperformed in terms of traffic and engagement. Using Twitter handles and hashtags in the headlines didn't perform well for me either.

What worked for your blog last year? I’d love to hear your best-performing blog post headline in the comments section.

Matthew Capala is an inbound marketing strategist, personal branding coach, Internet entrepreneur, keynote speaker, and author. He is an Adj. Professor at NYU and Head of Search at Lowe Profero. His free personal branding e-book, Away with the Average, has been widely praised. A leading voice in the start-up community, Matthew founded SearchDecoder.com, a venue for SEO ideas for entrepreneurs. You can find him on Tiwtter at @SearchDecoder.

Originally at: Blog Tips at ProBlogger
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6 Lessons for Writing Irresistibly Magnetic Blog Post Headlines