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Shoemoney - Skills To Pay The Bills

Shoemoney - Skills To Pay The Bills

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dotCEO Brings It

Posted: 14 Apr 2014 06:49 AM PDT

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The Internet is completely changing. There are 250 million domain addresses running on 22 Top Level Domains at the moment (.com is by far the most common and so is .org, .net, .biz.) In the next five years there will be over 2000 TLDs including my new favorite – dotCEO.

Many people think .com IS the Internet. This year .com is about to become many dotThings including .ninja, .webcam, .software, .builders, .dating, .actor, .sexy… There will be TLDs to suit a range of personality types and occupations. The opportunities they present for affiliate marketers are pretty obvious. No more scraping the bottom of the barrel for what's left on .com. No more stupid long domains we've all come across before. More choice in TLDs means more descriptive domains that better communicate the products we're marketing. (.software and .solutions spring to mind)

The exact same thing applies when it comes to marketing ourselves. I made sure I was first to grab JeremySchoemaker.CEO because my name is my reputation. I can't trademark "Jeremy Schoemaker" the same way I can "Shoemoney", so I did the next best thing and secured it on dotCEO.

.com doesn't say much these days other than 'I got here first'. A .CEO address on the other hand adds value. It communicates power and authority. When I send people an email from my @JeremySchoemaker.CEO people know that it's coming from 'the top'. When people visit my .CEO identity page I know they know I'm a professional who takes himself seriously. It's credible. To my mind no address does a better job at demonstrating thought leadership.

When people search for Schoemaker, I want my dotCEO page to rise straight to the top. It's where I control the message and image I present to the world. From a personal branding perspective its pretty powerful. Every dotCEO domain comes with a identity page. It's super simple to create. The page on Schoemaker.CEO took me about a minute to set up. I'm already using it to drive traffic to my blog, youtube channel and website. Go to home.ceo to find out more.Screen Shot 2014-04-02 at 9.29.04 AM.png

 

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Three Easy but Powerful Ways to Start Your Blog Post - DailyBlogTips

Three Easy but Powerful Ways to Start Your Blog Post - DailyBlogTips

Three Easy but Powerful Ways to Start Your Blog Post

Posted: 14 Apr 2014 07:01 AM PDT

Do you ever come up with a great title … then struggle to begin your post?

The introduction (the first few lines or paragraphs of your post) is absolutely crucial. Assuming you get them right, they'll draw readers in and lead them to the main body of your post.

It's easy to make the wrong first impression, though … so here are three different ways to begin.

#1: Ask a Question

This is my favourite technique (just glance up to the top of this post to see an example). ;-) It's usually really easy to find a question to kick off your post — something that readers are likely to say "yes" to is perfect.

Example:

"Can parallax design be bad for SEO?" (Why Parallax Design Doesn't Have to Tank Your SEO, Jerod Morris, Copyblogger)

Why it works:

Questions get readers thinking, prompting them to engage with your post right from the start. They also hold a promise — that if your reader has the problem or difficulty described by the question, your post will help.

#2: Quote Another Blogger (or Writer)

If you're writing a post in response to someone else's, or if you've found a great provocative statement or even a funny saying, that can make a great opening for a post. Try to keep it short, and make sure you name the author and link to the original source.

Example:

Alex Blackwell does this to great effect at the start of each of his posts on The BridgeMaker.

Why it works:

Using quotes helps to show that your post is part of a broader conversation. Quotes may also lend a sense of authority to your post, if the reader recognises the name.

#3: Tell a (Short) Story

Is there a funny or inspiring story you could tell to introduce your topic? Use it at the beginning of your post — but keep it short and get to the point quickly, otherwise readers may be turned off by thinking your post is going to be a bit self-absorbed.

Example:

"When I was studying journalism, it was pointed out to us very early on that our first drafts of anything were never going to be printed." (The Stephen King Drawer Method for Writing Better Copy, Stacey Roberts, ProBlogger)

Why it works:

We all love stories, and a good story can serve as an example of why the post matters. If it's a story about a mistake you made, it can also make you seem more human and real to your audience.

 

Have you used any of these techniques? Which one do you like best? Let us know in the comments.

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