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Writing Clinic #3: Alison J. Green’s Post - DailyBlogTips

Writing Clinic #3: Alison J. Green’s Post - DailyBlogTips


Writing Clinic #3: Alison J. Green’s Post

Posted: 28 Mar 2014 04:32 AM PDT

My pool of submitted posts is running a little low! If you have a post (published or not) that you'd like to see reviewed on DailyBlogTips, take a look at the guidelines and instructions here.

I can't review all posts submitted, but you have an infinitely better chance if you submit something rather than not. ;-)

This week's post is by Alison J. Green, a freelance writer, editor and proofreader, who has a great-looking blog.

Thanks Alison for submitting it!

She's already published the post as 5 Easy Steps to Control Your To-Do List, so you'll probably want to read that before taking a look at my feedback below.

(I'll quote from the post when I'm addressing a particular sentence, though.)

Alison-J-Green-post

What's Working Well

As a professional writer, you'd expect Alison's post to be top-notch – and it is! Here are three things she's definitely getting right:

#1: Clear Title and Topic

Like Raspal's post last week, this post has a very clear title  "5 Easy Steps to Control Your To-Do List". It's a topic that has the potential to be fairly broad, but the "5 Easy Steps" format helps define and limit the post.

(I do think the title might need a tweak, though; keep reading for that…)

#2: Clear Structure

Alison breaks her post into different sections. Obviously she needs the five steps of the title (which she has), but she's also got sections at the start with the subtitles "The Challenge" and "A Solution".

This is a reasonably long post, which means structure is especially important so that the reader doesn't get confused or lost part-way through.

#3: Use of Formatting

Alison makes great use of formatting features like bullet points, images and bold text. Her post is attractive and easy to read — I like the fact her bold has a large font size and a "clean" feel to it, without much clutter.

These things might seem quite superficial  but a great first impression is so important when distraction is just a click away.

What Alison Might Change

#1: Cut Down the Introduction and Conclusion

Alison has quite a long introduction before getting into the body of her post in "The Challenge". While it's important to set the scene and demonstrate that you understand a reader's current situation, I think this goes a bit far.

The introduction also seems quite focused on writing tasks, whereas the rest of the post seemed more general, applying to any type of task.

I'd suggest Alison takes another look at the introduction and cuts it by around a third. Personally, I'd take out the paragraph starting "People assume that as a proofreader, editor and writer…" It's not essential, and it puts the initial focus on Alison rather than on the reader. (Always try to focus on the reader more than on yourself.)

It's rare that I tell bloggers to cut their conclusions  and good for Alison for actually having one! – but I think the final paragraph of this post asks too many questions. I'd stick to, at most, two questions designed to encourage comments, especially as there's also a second call to action to "share this post".

#2: Tweak the Title

While the title is great in itself, it doesn't seem to quite fit with the actual post. I'd definitely like to see a mention of the Impact-Ease Tool (which is an interesting approach to time management) within the title of the post.

For instance: 5 Easy Steps to Control Your To-Do List Using the Impact-Ease Tool

Or: How the Impact-Ease Tool Lets You Control Your To-Do List in Five Easy Steps

Those are a little on the long side, so Alison might want to come up with a completely different title.

Having the tool named in the title helps for several reasons:

  • Readers who are searching for information about it will be more likely to find Alison's post (via Google or other search engines).
  • Readers of Alison's blog won't feel as though the title promised one thing and the post delivered something different. If I read the title alone, I wouldn't expect the post to involve using a new and unfamiliar tool.
  • A more specific title may encourage clicks (the reader thinks "what's the Impact-Ease tool?" instead of "Oh, another post about conquering my to-do list…")

#3: Use Initial Capitals in Subheadings

This is a tiny thing, but since Alison's writing is pretty much flawless, I didn't have much to pick on!

The subheadings for the five steps all use lower case, but in other subheadings, Alison treats them like titles and capitalises them accordingly.

Compare these two subheadings from her post:

The Impact-Ease Tool in 5 Easy Steps

with

Step 1 – list your actions

I’d prefer to see the second one written as “Step 1  List Your Actions”. Some blogs choose not to use capitals in subheaders, which is fine; just be consistent, either way.

 

Overall, I thought this was a great post, and a clear and comprehensive introduction to a time-management tool and method that I'd not come across before.

If you have any suggestions or feedback for Alison, just drop a comment below.

 

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Copyblogger Have Removed Comments … Is This the New Direction of Blogging?

Posted: 27 Mar 2014 07:44 AM PDT

A couple of months ago, I won a place at Email Summit as a result of leaving a comment on Copyblogger … so this post caught my eye:

Why We're Removing Comments on Copyblogger

In it, Sonia Simone explains that much of the conversation about Copyblogger's posts has moved to social media sites, writing:

We couldn't quiet the conversation around our content if we wanted to — and we definitely don't want to! But we have terrific outposts where those conversations can live now.

Of course, there are plenty of other high-profile blogs that don't have comments — Seth Godin and Steve Pavlina come to mind.

But Copyblogger's always been one of the few blogs I read where the comments are invariably insightful and engaging. In fact, this is (counter-intutively!) one of the reasons Sonia gives for closing them:

If you're going to put the work in to articulate your thoughts, to make an intelligent argument, and to bring something fresh to the conversation … you should be putting that work into your site, not ours.

Now, I love reading and answering your comments on DailyBlogTips, and we certainly have no plans to turn off comments here. But it'll be interesting to see whether other blogs follow in Copyblogger's footsteps.

What do you think about this? Is a blog still a blog without comments? Would you ever switch off comments on yours? Let us know … in the comments. ;-)

 

Wanna learn how to make more money with your website? Check the Online Profits training program!


ProBlogger: 5 Steps to Determine the Right Social Media Content for You

ProBlogger: 5 Steps to Determine the Right Social Media Content for You

Link to @ProBlogger

5 Steps to Determine the Right Social Media Content for You

Posted: 27 Mar 2014 09:02 AM PDT

This is a guest contribution from Benjamin Taylor, of Eloqua.

At the core, one of the biggest goals of social media is to foster and maintain engagement.  Anyone can create a social media account, but one of the hardest parts is to determine what kind of content you should be sharing. It's safe to say that you have a good idea of what your niche or market finds valuable, but that is only a piece of the puzzle. Really having a true understanding of content and what/how it should be delivered takes some work. I've outlined five steps below that will enable you to determine how and what kind of content to share, when to share, and more.

Guidelines

When determining what kind of content to share, there needs to be a criteria or guidelines on what is or isn't good content. What I mean by this is, the content MIGHT be interesting and valuable, but so what? With social media, the purpose is to deliver value AND be social so if content is being shared but it's not generating any sort of socialization, then how valuable is it really? You're looking for content that has a high # of shares, likes, RT's, comments, Ect. These are the factors you want to pay close attention to. If a post is creating conversation from all corners; B2C and C2C, then the post is a success and this is the type of content you want to strive and push for.

Listen and read

Before you know what kind of content to share, look at what others are sharing. Far too many times I have come across brands and pages that share content that THEY believe to be valuable, but in reality is not what their audience values. How many times do we really want to read about your latest company press release or how your product or service is the best?! If you had a friend and all they did was talk about themselves and how great they felt they were, would you really want to talk to them often?  The goal here is you want to share content that pulls people in, fosters conversation, and keeps them coming back. Okay, but how?  The first step is to search and listen. Look at where people are sharing the most content, the type of content they're sharing, and what is generating the most interaction. This will be important in moving forward.

Categorize and Analyze

Okay, so you've been listening and have done your research into what's going on in the social-sphere.  Now it's time to analyze.  Digesting all your research into the type of content can be a little overwhelming, and even harder to analyze and deliver, so categorizing and organizing the data will help. You can use a basic program like Excel to help manage your information.

First, create categories for the type of platform the content is being shared on; Blog, Facebook, Twitter, LinkedIn, Pinterest, etc.  It's going to be important to know where the interacting is occurring. From there, create categories for the types of posts; questions, sales driven, industry specific, photo, video, etc. From there, you can dive even deeper and create sub-categories, for instance if it was a picture: meme, company photo, industry photo, picture accompanied by article, picture accompanied with text, and so on.

Look at the times things are being shared too. Assign numbers for the amounts of interactions/shares it received to help determine the level of social power the posts had. By categorizing and quantifying your research, you will be able to notice trends and themes in the social-sphere.  This will enable you to have a much better idea of the type of content to share. Another bright side of doing all of this is you can create visual interpretations of your research and analyze what can be presented and easily digested by parties that are not directly involved with the project, such as higher level managers and clients.

Content Search

Now you have a good idea of the type of posts that are working the best and where they're happening. Now it's time to find to help and aid in your own content, so where do we go? One of the easiest ways to determine the topic for your next status update or blog post is by searching out various sources for information.  Some of my favorite places to find content ideas are

  • Industry blogs or websites: See what the hot topics are and what others are sharing
  • Your competition: What are your competitors writing about? See what they're doing and make it better
  • YouTube: What videos are popular right now? How come?
  • Flickr/Pinterest: Visuals can lend a good hand in inspiration in what to share
  • News Outlets: What's happening in the world?
  • Twitter: What are others sharing?
  • Facebook: What are others sharing?

Be mindful

So now you're ready to start sharing content, you've done the research and analysis and it's time to get social. There are just a few best practices that I think are important to be mindful of in any type of content you're sharing. They are listed below:

Create goals or benchmarks: Determine your goals and what you value as a success for your social media campaign. Don't set unrealistic expectations but go into it with an agenda and game plan of what you want to accomplish.

Monitor and analyze results: Take a look at what you've been doing, what has and hasn't worked and push forward to improve your brand to take it to the next level of social media success.

Bolster your brand image: Make sure the content you're sharing aligns with your brand in some way, and still says relevant to your audience. Ex: Your pizza business wants to be seen as the interesting and engaging pizza brand that is cool, not just the pizza brand that shares funny memes.

Share others content: You're not the only one with great content, so is everyone else. Share their content, help them out, and extend your reach as well as theirs.

Be consistent: In order to keep your audience coming back, be consistent in sharing great content. Don't over post but by posting daily, they know they can expect content from you.

Now if you follow these steps, you'll be in a much better place to be creating and sharing creative, relevant, valuable and most importantly engaging content on your social media platforms. Don't fall into the habit that so many others have and just skip by on social media…stand out and let your content be the voice!

Benjamin Taylor is a writer for Eloqua, an international online marketing firm that provides social media marketing and asset management software. His professional insights are surpassed only by his rugged good looks, quick wit, and personal charm.

Originally at: Blog Tips at ProBlogger
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5 Steps to Determine the Right Social Media Content for You