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Facebook ASW2014 FaceBook Panel Recap

Posted: 22 Jan 2014 06:00 AM PST

Post image for Facebook ASW2014 FaceBook Panel Recap

Affiliate-Summit-West-2013-logoThis year at ASW 2014, I moderated a panel on Facebook Advertising and it went really well. The panel consisted of Rohail Rizvi, Ian Fernando and JJ. It was a Q&A format. I did a short introduction for the other guys on the panel and then we dove right into it by taking questions from the audience.

I really like Q&A panels but it can only be done with guys who obviously have REAL experience. I made the point during the session to point that out saying, “Look. The guys up here are not going to tell you what to do when you ask them a question. But what they will do is explain what they did or do when facing the issues you’re asking about.”

Another big reason I like the Q&A format is that, unlike a person giving a presentation, there is no chance you are wasting people’s time and leaving people with unanswered concerns or questions. You are ONLY covering what people want to know. Last on the Q&A thing is that these guys are really the super affiliates who totally know their shit, but they are not professional speakers and I am guessing they don’t have much of any powerpoint experience nor do they even care to.

As you can expect the panel went well. It was interesting that pretty much 70% of the questions were semi gray hat questions. Everything from cloaking to suggestions on getting around Facebook guidelines type questions, a lot of questions that lead into “should I make multiple accounts and if so how do I not get banned?” I, as the moderator, was a little concerned that the focus of this session was headed towards that so I asked questions to the panel to break away a bit from the black/gray area and move into more of value added long term focused strategies. For instance, I asked the panel what their favorite 3rd party tools were for placing ads. What optimization tracking methods they use. Keys to getting cheap clicks and what forums they frequent to get great info that makes a difference and has a lot of value. All the guys on the panel gave great answers to these and IMO were the best take aways of the session.

The guy that jumped in on about every question and the panelist that I felt gave the most value was JJ. He has a great story. He came in as somewhat of a newbie to affiliate summit last year and now is doing awesome revenues with a great six figure bank account from FaceBook advertising. He even went so far as to give out his email address and promised to send out some of his in-house built tools he uses to help people. Guys like this are great ’cause they are new and really want to share and give value. The session over all was a big hit and as I have bumped into attendees they have said it was the best session they attended so far and got some great items to take action on right away.

Props to Rohail, Ian, and JJ for giving honest answers based on their experience and being open in sharing what they are doing and how they do it. I have been speaking at conferences since 2006 and it’s rare to have panels where you can get the top guys actually doing shit, let a lone willing to be open about what they are doing and how they are doing it.

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Announcing Get Readers: Grow Your Blog in Just Six Weeks - DailyBlogTips

Announcing Get Readers: Grow Your Blog in Just Six Weeks - DailyBlogTips

Announcing Get Readers: Grow Your Blog in Just Six Weeks

Posted: 22 Jan 2014 05:09 AM PST

Would you like more readers for your blog?

I've never heard a blogger say "no" to that question!

In fact, in our survey last October, DailyBlogTips readers told us:

"I have several problems. The most important of them are lack of targeted visitors and just few comments."

"I would like to know ways to attract more people to read my blog."

"I want to build a community of engaged readers."

Does that sound familiar?

If you're struggling to get new visitors, or if you're getting a bit of traffic but you don't have many long-term readers, then we've got a great solution for you.

It's called Get Readers and it's a six-week course that will teach you how to:

  • Understand what your readers want (yes, even if you don't have any yet!)
  • Use WordPress effectively so you don't mess things up and lose readers.
  • Write great posts that will draw readers in (and keep them around)
  • Use social media to grow your readership – without spending hours on it
  • Get your blog to rank well in Google, with straightforward and 100% legit SEO techniques
  • Write guest posts to build connections and draw new readers to your site

Each week, you'll get four new lessons to work through, and four simple assignments. They're predominantly text, but we include plenty of videos and screenshots whenever we cover something a bit technical, or when we want to help you see something rather than just read about it.

You'll also have access to forums where you can chat to other course members and get advice straight from me (Ali) and Daniel.

Click here to find out all about the course (and join us).

So that everyone can start at the same time, registration is only open for a week, until the end of Tuesday 28th January. Of course, the sooner you join, the sooner you'll have access to the first week's lessons and the forums. :-)

If you've got questions, just leave a comment below – or drop me an email at ali@aliventures.com.

 

Wanna learn how to make more money with your website? Check the Online Profits training program!

How Business Bloggers Can Master The Big 3 Social Networks

Posted: 21 Jan 2014 09:33 AM PST

This is a guest post by Hal Licino.

At the dawn of business blogging, all you needed was to craft timely, incisive, and thought-provoking articles, post them online, and attract a grateful and engaged audience.

But today, there are millions of blogs, and it's no longer a simple case of "if you write it they will come."

To attracting and maintaining a committed readership, you need to promote your blog. A successful blogger has to get to grips with the main social networks, leveraging them to drive traffic.

Here's how to master the three biggest social networks and build a big, content-hungry audience.

Twitter is Still #1 for Blog Promotion

Twitter is the top micro-blogging platform in the Western world, although you'd be well advised to watch out for competition from the swiftly growing Chinese microblogs known as Weibos and the Asian "hybrids" such as WeChat.

When using Twitter to promote your blog, you should:

  • Synchronize your blog's branding with your Twitter aesthetics so that the reader understands the connection at a glance.
  • Tweet each blog post several times in order to reach your followers in different time zones.
  • Longer blog posts should be condensed into bite-sized chunks that fit into 140 characters.
  • Use a maximum of three hashtags, kept separate from the main body of your tweet.
  • Apply scheduling tools to set the times in advance that your tweets will appear.
  • Join and participate in Twitter chats and other activities.

Facebook is the 900-Pound Gorilla in the Social Networking Universe

No matter how many teens Facebook is hemorrhaging, it's still growing thanks to a steady stream of grandmas and other older people. you can't argue with any social media tool that has more than one billion users.

To promote your blog, you'll need to build as large a Facebook following as possible. You should:

  • Post pull quotes and subheads to encourage followers to click through to read your business blog.
  • Curate a wide variety of content – don't just post links to your own blog.
  • Include a widget on your blog that will allow your readers to Like your Facebook page there and then.
  • Check your analytics for the times of day that your readership hits its highest levels and schedule your Facebook posts about half an hour before each day's peak.
  • Comment like crazy on just about everything that's even remotely related. Comment on people's comments, their statuses, the content they've posted, just about anything at all.
  • Use Facebook ads strategically as it's easy to blow several hundred dollars and get absolutely nothing in return. Some bloggers have an inordinate amount of success with Sponsored Stories but every case is different.

LinkedIn is All About Business, Business, Business

New bloggers sometimes think that Facebook and LinkedIn are similar when nothing could be further from the truth. While Facebook is primarily a horizontal social network which encompasses just about everyone from every walk of life, LinkedIn is laser-focused on business.

Given your very different audience, you have to adjust your social media approach. You should:

  • Separate your social media strategy for B2C and B2B avenues. Your B2C content can be used on Facebook, but reserve your B2B content for LinkedIn.
  • Realize that the average LinkedIn reader is looking for very different things from your blog than a Facebook one. The business-minded reader will seek networking opportunities to grow both your companies, so provide them with relevant links and content.
  • It's considerably harder to amass huge numbers of followers on LinkedIn than it is on Facebook, but that's a matter of quality over quantity. Reach out to vendors, suppliers, contractors, consultants, manufacturers, distributors, and every other sort of business that has some relevance to your company. Just a handful of these contacts can result in much more business than a thousand Facebook followers.
  • While there is room for humor on LinkedIn, it's generally a more serious and less gimmicky venue than Facebook. While a hyped-up promotion can garner lots of positive attention on Facebook, it could actually be seen as a negative on LinkedIn. This is not to say that you shouldn't run contests to promote your business blog, but keep them more focused and to the point.
  • Beware of well-entrenched business scammers on LinkedIn. Never send any money to anyone on LinkedIn, unless you have verified they are legitimate. You can use the BBB (Better Business Bureau) and D&B for this.

There are many other valid business social networks including Google+ and Pinterest, but bloggers direct the bulk of their promotional campaigns to the Big Three for very good reasons.

Not only are Twitter, Facebook and LinkedIn's combined membership close to two billion people, but these social networks completely lend themselves to promoting a blog.

Hal Licino is an accomplished blogger, marketing expert and frequent writer for the Benchmark Email Blog. His work has appeared in Search Engine Journal, Young Entrepreneur, and other top-notch publications.

 

Wanna learn how to make more money with your website? Check the Online Profits training program!

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