Shoemoney - Skills To Pay The Bills

Posted: 17 Jan 2014 07:06 AM PST

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Trying to increase your Google rank that is like no other?

Are You Motivated by Fear?

Posted: 16 Jan 2014 07:00 AM PST

Let me ask you a question.

As marketers, ever wonder why most people act, behave, and talk the same way?

It’s because even though the human race is tens of thousands of years old, our brain hasn’t really evolved that much.

Much of human brain activity is based on the tiny part of your little brain called the “hypothalamus”.

It pretty controls everything – your heartbeat, your breathing, your digestion, and basically anything that you don’t have to think about and just needs to get done, otherwise you’d be dead.

Imagine that you have to “think” about beating your heart… 90% of us would be dead very early in life.

So it does a lot of good things… but unfortunately, the it controls a whole lot of other things – like processing fear.

When our ancestors were monkeys (when I say monkeys, I don’t mean that we came from monkeys, but the “monkey”-ish people that preceded the human race in the evolutionary ladder….. although every time I attended Affiliate Summit, I saw lots of monkeys claiming to be businessmen), this hypothalamus would basically paralyze you so you don’t DIE… like falling off a tree while sleeping, or sticking your arm into a fire.

How? It would PROJECT fear. Not actual fear, but the story of pain made up in our brain.

Think about why you wince when you see a video of someone about to get hurt , like breaking his arm or leg.

You’re not actually breaking YOUR arm… your brain is projecting the pain onto you. (i.e. scared shitless for no reason)

And that’s what happens when you try something new – your brain is projecting a fear that it has not actually experienced yet because it does not know, like starting a new business, eating some exotic food, or starting a new marketing campaign on a channel that you’ve never tried.

The fear is, yes, irrational. And it is universal.

And as marketers, we can actually tap into this fear.

Good TV marketers know this and have exploited this to their economic advantage for years

People are sheep. TV is the shepherd.

- Jess C. Scott, Literary Heroin (Gluttony): A Twilight Parody

I am not the one to judge anyone .. but I am here to tell you that, it can work against you as well.

Remember, fear is universal.

Analysis Paralysis

Sign of fear with every new marketer and entrepreneur.. or anyone daring to go after a dream: analysis paralysis.

Launching a new product? Starting a new company? Asked to speak in public? Gotta write for thousands of people?

I’m sure you’ve felt it before – your brain telling you that ‘it’s never gonna work’… ‘you can’t make this work’… ‘what if you mess up’…. ‘what if I lose money’.

The voice inside you is telling you million reasons why you should quit. Why be a failure when you can sit there and do nothing …. and of course, become nothing and have nothing.

Unfortunately, marketers and entrepreneurs are paid to perform. Without action, there is no performance.

“So what”?

So what if you get 2000 clicks and zero conversion? You’re gonna give up and just sit there?

So what if you started a company and it tanked?

So what if you went for your dream and it didn’t work the first time?

SO WHAT?

You use that to learn, to grow, and to mold your character. But you gotta keep moving.

If you ever watch survival specialist Bear Grylls (that crazy dude who survives the Sahara dessert by extracting water from dung), he says going the the wrong direction is better than sitting on your ass.

Survival can be summed up in three words – never give up. That’s the heart of it really. Just keep trying.

(Yes, surviving means you might have to drink cow dung water. So don’t throw your dog poop away just in case.)

It’s easy to give up when your paid campaign tanks… it’s easy to give up when your product doesn’t sell… it’s easy to give up when you’re writing a blog and nobody reads it for months (which is why you should guest blog).. it’s easy to buy Shoemoney’s product but you don’t take any action and you dismiss his stuff as crap…

It’s much harder to keep going.. to keep pushing .. to keep trying new things… to learn things that you’ve never been exposed to before. Hell, if the voice inside your mind won’t shut up, try meditating.

Yes, search engine marketing is hard. Yes, analytics is hard. Yes, doing landing pages is hard. Yes, creating a new product or business is hard.

But you know what’s harder?

Knowing for the rest of your life, that you gave up.

Remember, there are two kinds of pain: pain of discipline (as a result of trying again and again).. and the pain of regret (as a result of giving up).

Pain of discipline lasts a couple of weeks, months, or maybe years.

But pain of regret lasts forever. And that pain only gets worse.

Takeaway?

Don’t give up and keep moving forward.

Hell, if you need help, ask help from people like me who’ve been there and done that. And do listen to people like Tony Robbins and Joel Osteen (and yes, my marketing tactics and motivational rant through my newletter).

Whether you think you can or you can’t, remember… you are ALWAYS right.

Trying to increase your Google rank that is like no other?

[Mistakes #7] Five Mistakes Bloggers Make with Guest Post Pitches - DailyBlogTips

[Mistakes #7] Five Mistakes Bloggers Make with Guest Post Pitches

Posted: 17 Jan 2014 03:46 AM PST

This is the 7th post in our Mistakes series. If there's a topic you'd like to see us cover in this series (or one you'd like to guest post on) then please email ali@dailyblogtips.com.

As editor of DailyBlogTips, I get a lot of guest post pitches. And I'm sad to say that at least 90% of them are so poor that it only takes me a few seconds to decide to turn them down.

This is actually good news for you: by writing a competent pitch – not even a good one! – you'll be well ahead of most of the would-be guest posters emailing large blogs.

Here are the five most common mistakes that you need to avoid if you're going to successfully land a guest post opportunity:

Mistake #1: Getting the Blogger's Name Wrong

I'll admit that I've got a weird name ("Ali Luke" – the "Ali" is short for "Alison" and "Luke" is my surname) … but 60 seconds of research would tell guest posters that I'm not called Luke!

It also surprises me how many people leave my name off entirely. (It makes it really obvious that they're sending out the same email to loads of bloggers.)

Fix it: Always double-check the blogger's name and make sure you get the spelling right. If you're copying and pasting from an email to someone else, triple-check that you changed the name at the start. (Yes, I've even had emails addressed to someone else entirely.)

Mistake #2: Writing a Generic Introduction

Hi,

I really enjoyed reading your blog dailyblogtips.com – it's full of great information. I would like to write a guest post for you.

That wouldn't be the worst start to a guest post pitch I've received, but it doesn't fill me with confidence. It sounds like something that could be written to any blog (and putting the URL in there makes it seem like it's come from a spreadsheet).

Would-be guest posters often write very generic introductions. Even if they use words like "amazing" or "brilliant", it doesn't sound very convincing if they don't give any indication that they've actually read the blog in question.

Fix it: Submit guest posts to blogs that you already know and love. Tell the blogger about a recent post you enjoyed, mention how you met them at a conference, or make some other genuine connection.

Mistake #3: Making Spelling and Grammar Mistakes

While most bloggers will edit guest posts, no-one wants a guest post that's riddled with errors – it can take longer to edit the post than to write a new one.

A surprising number of the pitches I get have several basic spelling and grammar mistakes. This is really off-putting, and is usually enough for me to turn down the pitch. (If that sounds harsh, look at it this way: I get several guest post pitches every day and only run one guest post every week or two. Even if the pitches are good, I still have to reject quite a few.)

Fix it: Always proof-read your pitch before sending it. You might find it helps to print it out – sometimes mistakes leap out on paper but seem invisible on the screen. If English isn't your first language, or if you know your spelling and grammar tend to be poor, get a friend to check over your guest post pitch for you.

Mistake #4: Pitching Off-Topic Ideas

You'd think it's pretty obvious what "DailyBlogTips" is about, wouldn't you? Yet I get guest post pitches for all sorts of topics which simply aren't relevant – like online gaming or running an ecommerce store.

Granted, a few of our readers might be interested in these topics – but if the guest poster took the trouble to look at our categories and glance through a few posts, they'd see that they aren't topic we cover.

Fix it: Aim to write guest posts for blogs within your own niche, so that the topics you want to write on fit with the topics they want to publish posts about. If you're writing for a blog slightly outside your niche, look for a common point of interest.

Mistake #5: Not Including Links to Previous Work

While this isn't as big a mistake as the others, it still harms your chances of getting a guest post accepted. If you don't include any links to your previous work, the blogger will rely solely on your pitch to determine how good (or not!) your writing is.

Some guest posters will say that links are available on request, but it's quicker for the blogger (and for them) to simply include the links in their initial pitch.

Fix it: When you pitch a guest post, include at least two (preferably three) links to good guest posts that you've written. If you haven't written any guest posts yet, link to the best posts on your blog – not to your blog's homepage.

Have you come across any guest post pitching mistakes – either as a would-be guest poster or as a host blogger? Let us know about them in the comments…

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