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The new Gmail changes, Why they did it, and what they mean to email marketers

Posted: 16 Dec 2013 07:15 AM PST

If you are a Gmail user you have probably gotten the popup upon login that images are now enabled by default. This coincides with Gmail announcing a couple of weeks ago that they will be caching and serving the images from their CDN to speed up browsing email.

google images warning

 

You also have a option to disable this in your settings to go back to the “Ask me before displaying” just like the old Gmail setup.


default switch

Personally, I feel this is a new spam signal that Gmail will use to adjust their already great spam detection system.

The biggest single problem that Gmail has with spam is mass mailers (spammers)  is using 100% images that contain keywords that would be flagged as spam.  I am guessing they are trying to OCR (optical character recognition) but that is a monster in itself.

Also these spammers get around easy detection systems by sending from a slew of different IP addresses,  subject lines,  alt tags for images, and other items.

By caching these images Gmail can now use that as a signal when enough people report the email as spam and either not display the image,  flag all emails with that image as spam,  or even replace the image with a “this is spam” or something.

Many people have written various theories on this but only time will tell how its going to be implemented.

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WordPress 3.8 Released: Five Things You Need to Know - DailyBlogTips

WordPress 3.8 Released: Five Things You Need to Know - DailyBlogTips


WordPress 3.8 Released: Five Things You Need to Know

Posted: 16 Dec 2013 04:37 AM PST

Last Thursday, December 12th, WordPress 3.8 was released – bringing a new default magazine-style theme (Twenty Fourteen) and a whole new look for your Dashboard.

Have you updated yet?

(If you're not sure how, it's easy: login to your Dashboard and there'll be a link right at the top of every page of your dashboard.

It's a good idea to backup your blog before updating, though problems are unlikely.)

#1: WordPress Now Works More Easily on Mobile Devices

We all access the internet in different ways. Smartphone, tablet, notebook, desktop — no matter what you use, WordPress will adapt and you'll feel right at home. (WordPress 3.8 "Parker", WordPress.org)

If you manage your blog from a phone or tablet, you should find that it's now a fair bit easier, particularly when it comes to adding widgets (you can tap an Available widget then choose where to place it, rather than dragging it – this works on your computer too).

wordpress-3point8-widgets

#2: The Dashboard Has a Fresh New Design

Thankfully, everything's still in the same place – but the WordPress dashboard has undergone a total redesign.

Here's how it looks:

wordpress-3point8

You can switch to a different colour scheme for your Dashboard, by going to Users –>Your Profile.

wordpress-change-dashboard-colourscheme

#3: You Can Manage Installed Themes More Easily

Go to Appearance –> Themes on your newly-updated blog and you'll see that things look a little different:

wordpress-3point8-themes

If you click on a theme to see the "Theme Details", you'll find that you can flip through the themes using arrows (either clicking the buttons on the screen or using the arrow keys on your keyboard):

wordpress-3point8-flip-themes

#4: The Visual Editing Icons Have Changed

The visual editor or "WYSIWYG" (What You See Is What You Get) editor has a fresh new set of buttons.

Here's how it looked in 3.7:

wordpress3point7-editingbuttons

And here's how it looks now:

wordpress-3point8-editingbuttons

Like the icons down the left-hand side of the Dashboard, the buttons are simplified and bolder in their look.

#5: Not Everyone's Happy

A number of WordPress users have voiced concerns about the changes, with the main complaint being the lack of an option to revert to the old-style Dashboard.

Several plugins are already in development to allow users to switch back, so it's likely this won't be a problem for too long.

Don't let the new design put you off upgrading, though – it's important to keep your WordPress version up to date to avoid security risks and bugs.

 

We'd love to hear what you think about WordPress 3.8, and about any new features that are helping (or hindering!) your blogging. Drop a comment below to tell us.

 

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