Four Ways to Help a Good Cause Through Your Blogging (and One Huge Reason Why)

Posted: 11 Dec 2013 07:04 AM PST

You probably blog with the intention of helping an important group of people – your readers – but how about helping a deserving cause too?

Many bloggers find ways to do something for charity, whether that involves raising awareness or raising money.

Here are four different methods you could try:

#1: Raise Awareness About Something Important

One crucial step toward change is getting people to realise how important something is. Even if your blog's audience isn't huge yet, you can still make an impact.

How about blogging about a cause close to your heart – such as homelessness, hunger, or children's rights.

You might want to sign up to take part in Blog Action Day, which runs every October: each year, bloggers all around the world write posts about the chosen topic.

#2: Use Your Blog to Promote a Fundraising Event

Perhaps you're organising or taking part in a school fair, sponsored walk, or other charity event. Why not let your readers know about it?

Of course, a lot of your readers may not be able to come to the event itself – but you could:

Write about an aspect of it that relates to your blogging topic (e.g. you could share your experiences with fundraising for charity and apply that to fundraising for business).
Post photos and a report of the event, letting readers know how they can donate to the cause in question.

#3: Give Your Affiliate Commission to Charity

You may not have a product of your own to sell, but are you an affiliate for any products? If so, why not run a special promotion where you give your affiliate commission to charity?

Depending on how well you know the product owner, you may be able to get them to offer an extra deal – perhaps a discount for your audience – making this a great deal for your readers too.

#4: Run a Charity Sale

Finally, if you have your own product, you could run a sale and donate all or some of the profits to charity. This could work really well as a one-off or annual event.

Every year since 2010, I've sold my “Blogger's Guide” ebooks at half-price during the week of my birthday, and I love that it allows me to make a more generous donation to charity than I'd otherwise be able to afford.

And Here's Why:

Of course I'd like to be the next "ProBlogger" and make a six-figure income from my blogging. But money isn't the most important thing in my life (and I'm pretty sure it's not the most important thing in your life either).

I've been lucky in life. I live in the UK, I have a loving family who've helped me out both practically and financially, and I've had a great education. And yet I know that 2.6 billion people in the world don't even have clean water to drink.

What really matters to me is to make a difference: to know that, because I was here, someone else's life was better. That's why I write, but it's also why I want to directly support charities working with people in need.

Perhaps you feel the same. Yes, you might have important goals for yourself – like earning a living from your blog, or running your own business – but you also want to make a difference in the world.

Your Turn

Pick one idea out of the four in this post, and figure out a way to use it in early 2014. Let us know in the comments what you'll be doing.

P.S. If you fancy picking up some blogging training cheaply, check out the Blogger’s Guides sale – it runs until Saturday 14th December.

Wanna learn how to make more money with your website? Check the Online Profits training program!

ProBlogger: How to Build a Successful ‘White Hat’ Business on a ‘Black Hat’ Internet

How to Build a Successful ‘White Hat’ Business on a ‘Black Hat’ Internet

Posted: 10 Dec 2013 08:41 AM PST

Over on the ProBlogger Facebook page I was asked a great question by Aman Tandon, who asked for some tips on ‘how to stay alive using white hat techniques?’ when competitors in his niche were being ‘foxy’.

It’s a great question and one that I know many bloggers face in different ways.

The reality is that when you’re developing blogs or websites, there are many temptations that face us as bloggers. People make all kinds of choices about how to grow their businesses – choices that span the entire length of the ethical spectrum.

These choices impact the way that bloggers:

create content (eg. using others people’s words, images, and ideas)
optimise their sites for search engines (eg. buying links)
engage on social media sites (eg. buying followers)
monetise their sites (eg. selling links, disclaimers, promoting dodgy products)
grow readership (eg. personal attacks on others to create controversy)

The list could go on… and on.

Not a day goes by when I don’t see some kind of black…. or at least murky grey…. hat strategy being employed in some of the niches that I operate in (particularly the ‘make money online’ space).

Note: it is probably worth saying that while there are plenty of examples of ‘black hat’ around, most bloggers I come into contact with are good people with great morals, integrity, and a genuine desire to build businesses that not only are profitable, but that serve and help others. It’s also worth saying that there’s lots of different shades of grey between the extremes!

I have always taken the stance that I want to approach what I do with high ethics, transparency and integrity. That doesn’t mean the temptations are not there. I, like everyone else, am human and I’d be lying if I said I didn’t face temptations to take shortcuts or get ahead.

However I’ve worked hard at keeping on the straight and narrow and operating at the ‘white hat’ end of the spectrum. This probably flows from a mixture of motivations – partly it’s just who I am and how I was raised, partly it’s because I get a lot of satisfaction from doing things well and without taking short cuts, and if I’m honest it probably is partly out of fear – I’d hate to lose what I’ve built as a result of making a dumb choice.

I’m not going to use this article to define what is a ‘white hat’ vs a ‘black hat’ approach to blogging (although that would certainly make for an interesting discussion), but let me make a few comments for those bloggers who do try to play by the rules and approach what they do with ethics – sometimes in the face of others in their space who don’t mind bending (or completely breaking) the rules in an attempt to get an advantage or take short cuts.

Play with a long-term vision in mind

The main message I have regarding this topic is to approach what you do online with a long-term vision in mind.

As I mentioned above, I’ve seen many examples over the years of people crossing over to the ‘dark side’ to grow their online businesses. It is frustrating to see it happen, but in each case I’ve reminded myself that I’m not looking for a quick buck, but am looking to build a business that sustains itself over the long haul.

Numerous examples come to mind of when I’ve seen people make decisions for short-term gain that have led to long-term hurt.

I think of one blogger, seven or so years ago, who went on a spree of personal attacks of other bloggers to grow traffic to his site. He got the traffic, but destroyed his own reputation in the process.
I think of another blogger who made the decision to promote a product he knew was dubious as an affiliate on his blog. He hyped it up and made a lot of promises the product couldn’t live up to. While he made some quick money, he lost his reputation and most of his readership.
I think of another blogger who tried to grow his blog with some prolific link-building schemes with a ‘blog network’ that promised he’d be #1 on Google overnight. He did get to #1… for a week, before disappearing from Google altogether at the last big Google algorithm update.

Of course there are good examples around of people who behaved in arguably unethical ways that ended up doing well (anyone who has seen the movie ‘The Social Network’ probably has a good example in mind – however in many (if not most) cases that I’ve come across, the people who decide to go to the ‘dark side’ to get a short cut often end up behind the pack as a consequence of their decisions.

Deliver value

Instead of looking for a short cut, look to deliver value and be useful.

Usefulness trumps pretty much anything else I can think of in the online (and offline) space.

The online businesses that I support by spending my money with, are the ones that solve a problem for me.
The blogs that I support by subscribing, reading, and interacting with, are the ones that make my life better in some way.
The people that I meet on social media that I retweet, link to and recommend to others to follow are the ones that add value in some tangible way to my life.

Conversely:

the website that is clever enough to get me to visit them by ranking #1 in Google but doesn’t serve any purpose when I get there doesn’t get me to come back.
the person on twitter who simply self-promotes, or spams out affiliate products gets unfollowed, blocked, or reported as spam.
the business that rips me off or tells untruths to get a sale gets their reputation left in tatters, as blog posts and tweets go out exposing what they’re really about.

My personal experience is that when you build value, you build something that is much more likely to last as a business.

Stay true to your values and build something that matters to you

Much of what I’ve written above probably sounds a little trite, and will probably be laughed at by those who take pride in their ‘black hat’ ways.

I’ve previously been linked to and ridiculed in a number of black hat forums for the stances I’ve taken, so as I’m writing this half-expecting that reaction again.

However, all I can really say is that you’ve got to be true to yourself and do something that matters to you.

Me donning a black hat and going to the dark side simply isn’t who I am. I get a lot more satisfaction in life in building something of value, serving others, and looking to build a business and become sustainable through a win/win exchange with those whom I interact.

I sleep easier at night living in that way.

Others seem to be comfortable living at other points along the spectrum, and sleep easy with the decisions that they make. At least to some point, I think we have to live knowing that we’re each different.

When I first started out in blogging, and I would see others doing things that I disagreed with, I would often get angry and outspoken about it. I guess in some ways I’ve come to peace with the fact that in most cases, as angry or outspoken as I get, it is unlikely to change the perspective and practice of the other person.

Instead, these days in most cases I choose to focus my energy less upon what others are doing that annoys me, and more upon doing something myself that matters to me and those who read my blogs.

One last note on taking a stand

A final thought – there does come a point when sometimes you do have to take a stand, and not ignore what others are doing in your niche.

For example: if I see another blogger blatantly copying and pasting my content onto their blogs without any attribution, or pretending it is they who wrote it – I act. I start with an email to them, and will escalate that to issuing DMCAs.

Another example that comes to mind is a time when I saw a lot of ProBlogger readers being ripped off by a certain blogging network/service that I felt was a scam. In this case I wrote about it as a service to my readers.

While I’d rather ignore the dodgy behaviour of others and focus upon building something of value, there are times when I think it is important to take a stand to either protect what you’ve built, or to stay true to your values.

What would you add?

These are just my thoughts on this topic – I’d love to hear yours.

How do you approach working on the web where there is such diversity in the approaches that people take on an ethical level?

What do you do when you see others in your niches taking different approaches to you?

Originally at: Blog Tips at ProBlogger

How to Build a Successful ‘White Hat’ Business on a ‘Black Hat’ Internet

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USAHA BERSAMA

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