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Shoemoney - Skills To Pay The Bills

Shoemoney - Skills To Pay The Bills

Link to ShoeMoney

My Stats From New Gmail Changes In Email Sorting

Posted: 20 Nov 2013 06:29 AM PST

Last June Gmail introduced the “tabs” that sorted promotional emails into their own section outside of the inbox.

For those who don’t use Gmail here is what it looks like:

tabs

 

People all over the internet was chiming in about how this was going to alter email marketing as we know it.

Even email service providers were writing “theories” on what was going to happen.  With our PAR Program company we not only are a service provider with email being a component but more importantly,  unlike any email service,  I actually have real experience actually doing what I am providing.  Over 11 years now.

And being I have an actual product myself that I sell using my PAR Program,  again unlike these companies developing theories,  I see real stats.

So here are my findings.  Again only related to Gmail Users (@gmail.com addresses):

  • 10-25% decrease on initial open/click rates on average 24 hours after the email is sent .
  • Average time to open/click emails much longer.
  • Overall 10 day average had a significant increase in click/open rates.
  • Increase in revenue from emails (20% in my ShoeMoney Products).

I believe the increase in e-commerce sales from our clients and my own products is pretty simple.

  1. People get the email but its non intrusive because its filed away.  Which is why we see the delay in open/clicks/purchases.
  2. When people get time to actually go through their promotional section they have time to read the email and react.  This is why we see an increase in opens/clicks/purchases over the long haul.

Now I don’t expect these results to be typical.  I have been doing email marketing for 11 years now focusing on consumer engagement.  I personally write all the copy for our clients as well as advise them on various key points.

If your subject line, from address/name, and email copy are not good (or you just don’t know how to do it right)  then this is going to hurt you.  Now people have time to unsubscribe and report you as spam.

So if you have good copy these gmail tabs are going to help you a lot as people digest the value you are giving them and react as such.

I have some other really interesting stats coming up soon so stay tuned!

Trying to increase your Google rank that is like no other?
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Announcing Get Blogging: Your Four-Week Roadmap for Starting Your Blog - DailyBlogTips

Announcing Get Blogging: Your Four-Week Roadmap for Starting Your Blog - DailyBlogTips

Announcing Get Blogging: Your Four-Week Roadmap for Starting Your Blog

Posted: 19 Nov 2013 12:10 PM PST

Daniel and I are very happy today to be able to announce our brand new course, Get Blogging.

It's aimed at new bloggers who haven't yet got their blog online – though if you're a little bit further along the road than that, you're still very welcome to join.

Click here to get all the details, or read on for a quick summary.

Get Blogging is open for new members from today (Tuesday 19th) until the end of Saturday 23rd. The first week of content officially starts on Monday 25th, but the sooner you join, the sooner you can get going with that.

As a member, you get:

  • Four in-depth lessons each week (mainly text, with some video), taking you through all the key stages of setting up your blog.
  • Two short emails each week to help you stay on track (Mondays and Thursdays).
  • Access to exclusive members' forums where you can get all your questions answered by me (Ali) and Daniel.
  • Three bonus ebooks to help you go further (you'll get access to these as soon as you join).

Get Blogging runs from 25th November – 22nd December, so that you can get your blog launched before the new year.

You'll have access to all the content after the course ends, so you can check back and go over a lesson again if you need to.

Important: We have a 30-day money back guarantee, just in case you decide the course isn't right for you.

Sounds like exactly what you need? Get full details (and join) here.

Not 100% sure if it's for you? Drop a comment below, or email me at ali@dailyblogtips.com to explain your blogging circumstances, and I'll be glad to help you decide.

 

Wanna learn how to make more money with your website? Check the Online Profits training program!

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