USAHA BERSAMA

Shoemoney - Skills To Pay The Bills

Posted: 09 Sep 2013 10:35 AM PDT

A couple days ago I emailed you out about my friend Neil Patel’s new forum that will soon be paid only.

We recieved several questions from people confused that it was a free month that would cost you if you did not cancel.

This is NOT the case. The forum is free for life if you sign up by the end of today (I got him to extend it through today).

Here is the link for quick access.

==> http://www.quicksprout.com/forum/

Neil does offer other services that are first month free that become paid after but again through today if you sign up its FREE FOR LIFE!

Neil knows about every expert in the industry and there are already a lot of top notch experts in there answering questions and helping people.

Don’t miss this chance to get your free account for life…. and then laugh at your friends when they are paying big bucks to access it.

http://www.quicksprout.com/forum/

As you can see the link has NO affiliate id. I am not being compensated if you sign up in any way. And you should know by now thats not something I normally do =P.

So jump on it!

http://www.quicksprout.com/forum/

See you there (Don’t forget I am putting on an exclusive webinar for members of the forum.

Trying to increase your Google rank that is like no other?

ShoeMoney August Recap

Posted: 09 Sep 2013 06:21 AM PDT

Here is the full August Recap for ShoeMoney.com.

Aug-02 07:00:53 – Free Shirt Friday – Backlinko (1 comments) Backlinko is Brain Dean’s blog where he talks tips and strategies for backlinks and other great SEO strategies.
…[more]

Aug-05 12:13:59 – How the new Gmail tabs could be affecting your email campaigns (12 comments) Gmail, if you have not heard has completely changed their inbox interface. This change to the average subscriber appears to be for the better but, on the other hand for business owners it is really causing some disorder. They have added tabs …[more]

Aug-06 09:00:47 – So, how much is bad SEO worth in a lawsuit and should you cash in? (11 comments) It was bound to happen, an SEO company has been sued for allegedly providing, shall we say, less than then stellar sea…[more]

Aug-07 07:13:46 – Wes Mahler Bends Over For Dennis Yu (25 comments) Dennis Yu wrote a gut wrenching post on Wes Mahler’s blog about how broke he is. Dennis has always been any amazing story teller.

Anyone with half a clue can see how broke he is… Just look at his activity on Tripit.

…[more]

Aug-07 17:20:46 – PAR Program Data Points Updated (5 comments) We just rolled out our new data points for the PAR Program. We now have over 100 different data points to gather information on your consumers in your list. When agrigated properly the data for demographics, social interests, and ROI is badass.

…[more]

Aug-08 11:21:54 – Jury Awards 300,000 in damages from blogger (18 comments) The legal system fascinates me. I have always wanted to be a lawyer ever since I watched every episode of Perry Mason as a kid . But I couldn’t hack the school. I do think it would have been badass to be a criminal litigator. I am envious of litigat…[more]

Aug-09 07:17:21 – Free Shirt Friday – inBoundio (9 comments) This FSF comes from one of my long time readers of the blog all the way from India! inBoundio is great for small business or individuals looking for inbound markting solutions starting…[more]

Aug-12 11:02:05 – Eat it, Kill it, or Have Sex With It – Content Marketing (14 comments) This is a mini series on how to keep people interested in your product or service. In each one I will break it down to our primal instincts. When pitched something everyones brain is filtering information and deciding should I kil…[more]

Aug-13 09:00:14 – Eat, Kill, Sex – Part 2 – Video Marketing (13 comments) …[more]

Aug-14 08:00:30 – Is Google making it too easy for spammers to win? (20 comments) Googl…[more]

Aug-15 09:24:33 – Eat, Kill, Sex – Part 3 Face To Face (17 comments) This is a mini series on how to keep people interested in your product or service and in each one I will break it down to our primal instincts. When pitched something everyones brain is filtering information and deciding should I…[more]

Aug-16 07:00:42 – Free Shirt Friday – HitReach (5 comments) Based out of the UK, HitReach is a service company that is centered around web design and SEO for your website. I was reading through some of their …[more]

Aug-19 09:56:50 – FTC becoming more aggressive on misleading advertising practices (15 comments) Chances are you have never heard of the ?Undertaking Spam, Spyware, And Fraud Enforcement With Enforcers Beyond Borders Act of 2006,? an addition to the Federal Trade Commission?s (FTC) enforcement statute known as the ?SAFE WEB Act.? If you?r…[more]

Aug-20 09:09:46 – Why Google should put their money into better AdWords reps and not upsell reps (5 comments) Now, I?m not a newbie when it comes to pay per click advertising. I?ve been doing it for years on a variety of platforms, and have a pretty good instinct when it comes to what works and what doesn?t, and when I?m not sure, that?s what A/B testin…[more]

Aug-21 08:00:12 – Donâ€™t miss my live webinar with Copy Press- August 22, 2013 (8 comments) This Thursday I?ll talking with Nicole Jones at Copy Press. We?ll be focusing on the dos and don?ts of email marketing. You?ll also get a chance to learn more about our PAR program. The event takes places Thursday August 22nd at 1pm C…[more]

Aug-22 08:03:33 – Check out my interview with Domain Expert Adam Dicker (41 comments) Yesterday morning I go…[more]

Aug-23 07:00:56 – Free Shirt Friday – ActiveCampaign (5 comments) This is ActiveCampaign, which is a great email marketing service to start with like MailChimp for example. However, if you are not looking for a higher end service check out …[more]

Aug-26 09:41:56 – Email marketing with me and @copypress (10 comments) Last thursday I did a Google Hangout with Nicole from Copypress. As you can tell it was super laid back. I lead off talking about my new company the PAR Program but we quickly …[more]

Aug-27 10:04:10 – When will Rand from @Moz learn his lesson to not piss of Matt Cutts with false SEO claims? (21 comments) Ah, Rand. I started off a blog post like this over a year ago, and the same phrase fits with the latest Moz scandal that hit last week, one t…[more]

Aug-28 11:14:51 – Ask Me Anything – ShoeMoney Questions (22 comments) I am super excited to start our ShoeMoney Questions series again! And we are gonna give away prizes for the best questions. Nothing is off limits… You can ask me anything.

A lot of times someone will ask me a question via Faceb…[more]

Aug-29 07:30:11 – Killing It With Lead Gen – A Step By Step Guide (21 comments) If you are not familiar with the guys over at IMGRIND its run by a super affiliate and the owner of one of the successful affiliate networks out there. They have a …[more]

Aug-30 07:00:02 – Free Shirt Friday – CrushAds (3 comments) If you bought my book you might recognize this these guys, CrushAds was one of the companies whose contributions to the book went to charity.
…[more]

Looking for an SEO service that won’t get you banned?

ProBlogger: Nine Tips to Create Banners for Profitable Advertising

Nine Tips to Create Banners for Profitable Advertising

Posted: 06 Sep 2013 08:19 AM PDT

This a guest contribution from full time affiliate marketer, Nrupen Masram.

Some people think that banner ads are coming to an end. The problem is most of us use banners in way as they were used in 1994-2003.

As time passes, the industry changes and so does the use of banners in marketing plans. However, banner advertising is a flourishing billion dollar industry that pervades advertising, teaching, publishing and every other information marketing industry you could name.

The end of banner advertising is a fallacy.

If you're planning to spend money on banner ads, here are a few tips to think about before you get inside and play dirty:

1. Size does matter

Three shapes dominate. Boxes, stripes and skyscrapers and they vary in size.

Banners with long height and small width are known as skyscraper banners while stripe banners are small in height with a relatively large width. Box banners were named because they were traditionally placed inside software and CD boxes, and because of their square shape.

However, not all sizes offer the same conversion rates.

Since most screens are limited to 600px in height, banners with more than 600px height will make people scroll, reducing the likelihood of conversion. Banners with width lesser than 120px will hardly appear and banners with more width than 160px might overtake your sidebar’s most important task of navigation.

2. Banner Placement

It is generally understood that if your banner is placed in a visible section of a site such as a side bar or above the fold, it will be clicked more often.

If you use a skyscraper banner, place it in your sidebar for better conversions. Striped banners are better placed above content, below a video product review or on the side of the site header.

The key is to put your banner where people will see it and feel motivated to act.

3. Woman Power

Marketing experiments firms and labs have proven that using a beautiful woman on any banner attracts much more attention than using a man. Some tests show a man's image might be more relevant but when woman was also introduced in same banner along with man provided much better results.

Sometimes you don't even need female images. Wording also works well. For example, "Mom of Four Earns $7,438.12 in One Week" is likely to do better than "Broke Dad made $12,976.45 in 7 days."

The example image is from Mike Geary’s product Truth About Abs. After testing banners Mike found a banner with a female torso performed much better than other banners. In current set of affiliate tools of TAA, most banners features female torso in front of a man.

Coincidence? I don’t think so. Mike is one of the best when it comes to provide highly tested affiliate tools, that’s the reason why he runs a multimillion dollar info-product business.

4. Authority Works Even Better Than Woman Power

Have you seen the banners on the sidebar of the Problogger.net? There isn't a lot of emotional pull. Nor is there a call to action. However, I am sure they might be the most successful banners on ProBlogger.

The reason is obvious. This is the most popular blogging for income blog in the world. Darren's blog has set a benchmark in blogging industry and these same types of banners will work equally well when used the right way on other sites.

The reason is that every one of them have the ProBlogger logo which tells you that ProBlogger either owns the product or certifies it. A site logo will grant instant authority and credibility for people wanting to build a successful blogging business.

Authority works well for these banners. The name instils trust and a proven track record for success.

5. Copy is King

No banner is finished without the copy. Copy is, and always will be, the king of conversions. You can't change that indisputable fact.

Copywriters rule the roost in email, video and content marketing, the creation of sales pages and other forms of paid advertising and traffic strategies. While it may sound harsh, it's a fact you can't alter.

Unless you have powerful click-triggering copy, any trick you might consider using, including the authority one, simply won't work. The sample banner is among the best dating niche banners in terms of performance. It's intelligent copywriting because it makes you click without resorting to a call to action.

6. An Obvious Call To Action (CTA)

Use of "Click Here" might work well if your copy have curiosity element but if not, you can definitely come up with a most motivating reason to act. If you have hired a copywriter to do a banner copy, ask them what they can recommend as your CTA.

7. The CTA Color.

Crazy Egg has done considerable research into this topic. If your CTA buttons use red, green, orange, blue or yellow, they'll have far greater success than other colors.

There's a scientific reason for this. These colors have the longest wavelengths, which means they attract more attention, thereby leading to extra sales. So it's not coincidental that most CTA buttons you see anywhere use one or more of these influential colors.

Following are some really good performing banners of different products from ClickBank. Have a close look on their size, copy, CTA and color.

8. What is Traffic Monetization?

Traffic Monetization says, "the nature of traffic is always dependent on the sources of traffic."

You can't use the same landing pages to convert all types of traffic. Why? Because just as traffic sources are all different, so are their responses. This same rule applies to all banner ad traffic.

Your marketing can be divided into two sections; Front End and Back End Marketing. The Front End aims to put your offer in front of your client and to get them inside your sales funnel. Once they are there, the Back End makes the actual sale.

The majority of landing pages are only optimized for affiliate sales but not for traffic from banner ads. If you get traffic through from your banner ad, use product specific squeeze page to nudge them into your sales funnel and then make the sale.

9. Rules that Apply to Paid Traffic also Apply to Banner Ads

Paid traffic source should be constantly split tested, customized and optimized. You also have to use specific methods to work out on your metrics and your return on investment (ROI).

There are free and paid tools that you can use for testing and they can also reveal what banner was loaded, the page that a click triggered and the different traffic paths that people took to get to the conversion page.

Kiss Metrics is a high-end tool used by the marketers to find every minute detail to enable them to improve their traffic monetization strategies.

Example Of Sites That Are Successfully Using Banner Ads

IncomeDiary.com is one of the most successful site with banner ads. They spend lot of time optimizing and tweaking banners for max performance because almost all products that they promote on their website belong to them. Stripe Banner is placed above content; one 250 x 250 banner is placed on sidebar above fold. Rest banners are also 250 x 250 banner.

JohnChow.com and ZacJohnson.com also place stripe ads above blog content. ZacJohnson.com uses 250 x 250 flash banner on sidebar above fold whereas JohnChow.com uses 250 x 250 banner in content.

Other Things To Consider

The first time ads were used, people used to just click them because they assumed the ads were a part of the website. Now people know the truth.

People don't visit your website to see ads. They want to see the real information on your site, not ads that are dumped there. So you need to put a lot of thought into the design, look, color, feel, size and copy of your banner ads… if you want results of course!

Nrupen Masram has been a full time affiliate marketer since 2010. He isn’t a millionaire marketer but he earns his full time income online. He write about affiliate marketing on his blog http://NrupenMasram.com.

Originally at: Blog Tips at ProBlogger

Nine Tips to Create Banners for Profitable Advertising