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Shoemoney - Skills To Pay The Bills

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Eat it, Kill it, or Have Sex With It – Content Marketing

Posted: 12 Aug 2013 09:02 AM PDT

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This is a mini series on how to keep people interested in your product or service. In each one I will break it down to our primal instincts.  When pitched something everyones brain is filtering information and deciding should I kill it, eat it, or mate with it.  In this series I will demonstrate how I do this for articles, video marketing, face to face marketing, and landing pages.  When it’s done I will probably put the whole thing into a pdf and try to sell it to you or new readers in a $99 ebook for those who missed the series and don’t know it’s free on my blog.

I was just watching an info product video that I picked up a while back called “how to pitch anything“.  Honestly I don’t even remember where I got it. It might have been free.

In the beginning the guy starts off talking about the human brain and even though we have evolved we still initially filter everything with these caveman  basic principals:

  1. Should I eat it. caveman_l
  2. Should I kill it.
  3. Should I mate with it.

At first, in the video, the guy comes off a little weird…. and I thought to myself ‘this guy couldn’t sell anything because he comes off so socially awkward’. But he does make some valid points.

The first 2 (eat it or kill it) you’re battling through your pitch whether in person or on your website.  The latter (should I mate with it) is really the close.

Let’s break it down a little more situationally:

Blogging or articles:

One trick I use to keep readers eating posts and newsletters is to frequently use bold on all the key points of the copy.

It shouldn’t come to you as a surprise but people have a very short attention span.

The wicked cool goal behind this is if someone was to look at the post or newsletter for just a couple seconds they should be able to understand what it is about.  Then they will decide to kill it or eat it.  It’s also important to use paragraphs… even when you shouldn’t to space out the bolds if they run too close.

How do you measure this?  In your newsletter or blog or whatever put your link to your goal (consumption) somewhere in the top, middle, and end of your post.  Use subids to track it.

Just test this blog post as an example…except without the affiliate links.  But just refer to some of my other content to see it in action.

Stay tuned for more real life examples from my experience.

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ProBlogger: Have You Ever Had a Blogging Mentor or Coach?

ProBlogger: Have You Ever Had a Blogging Mentor or Coach?

Link to @ProBlogger

Have You Ever Had a Blogging Mentor or Coach?

Posted: 09 Aug 2013 08:29 AM PDT

I’m regularly asked if I have a blogging mentor or coach – or if I’d consider being one for someone else.

I’ve never had a formal coach or mentor myself although there have been plenty of people who have given me advice along the way. I have not offered any kind of coaching service for many years  as I found I could be more helpful to more people by writing content here on ProBlogger than working 1 on 1 with people.

But that doesn’t mean it’s not an interesting discussion for us all!

Whistle coaches use

Have you had a Blogging Mentor or Coach?

If so – I’d love it if you could spare a moment or two to answer any or all of the following questions:

  1. How did you find them?
  2. Was it a paid experience or a free one?
  3. Was it an ongoing or short term experience?
  4. Was it to help you with a specific issue or more general in nature?
  5. What were the main benefits of the experience?

Over the years, I’ve come across quite a few bloggers who have had coaches and mentors and their experiences have been mixed.

Some of the best examples I’ve seen have been ‘peer’ mentoring experiences, where a group of bloggers band together – often around an email list or a private Facebook group – to share and learn from one another.

Also, I know of a number of bloggers who have used mentors/coaches to help them with specific problems/challenges and it’s been to great effect. For example, one blogger I know hired a coach to help them walk through creating and launching their first eBook and another who hired someone to help them design an editorial calendar.

I’m looking forward to hearing your thoughts on this one!

Originally at: Blog Tips at ProBlogger
Build a Better Blog in 31 Days

Have You Ever Had a Blogging Mentor or Coach?
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