Shoemoney - Skills To Pay The Bills

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How the new Gmail tabs could be affecting your email campaigns Posted: 05 Aug 2013 10:13 AM PDT Gmail, if you have not heard has completely changed their inbox interface. This change to the average subscriber appears to be for the better but, on the other hand for business owners it is really causing some disorder. They have added tabs such as; Primary, Social, and Promotions. These tabs will automatically filter and categorize emails being received. The biggest concern with these changes is that Google is now taking it upon themselves to organize a subscriber’s inbox. By doing this Google is categorizing which emails are most important to you verses which ones are strictly promotional. However, the fact of the matter is how does Google know if a subscriber considers an email from their favorite clothing store to be important and not promotional? This is exactly why businesses should care because their one time acquired customer or even their most loyal customers may never see an email. How does this affect your Newsletter campaigns? The tab that has created a huge railroad block for many business owners is the Promotions tab. As a business owner you have spent time and money to build  prospective and loyal newsletter campaigns. Even if you are following all of the CAN-SPAM guidelines and making the subscriber "double opt-in" to your campaign these new Gmail tabs will or can direct your email into the Promotions tab associating your business with emails that are truly promotional and spammy. Your emails will likely be unread and all the hard work your business has done will go to waste. Your email open/click through rate will once again be skewed with another factor that you have to "try" and calculate and measure. Save your Newsletter There are a few ways on how your business can try and save your emails from falling into the Promotions tab. One way is you can make your subscribers aware of this change by emailing them about it and posting about it on your company's blog. You will also want to put something in the footer of every email to help remind those subscribers who have not marked your emails as  Primary to do so. You can also refer subscribers to posts about the change to make them more aware. By taking these extra steps to ensure your business is not being inappropriately filtered you will be ahead of the curve. Just think how much time this will actually take versus what it took your business to build your subscriber base. Does it seem worth your time now? Looking for an SEO service that won’t get you banned?

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ProBlogger: 6 Tips for Managing Multi-Author Blogs Without Losing Your Mind

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6 Tips for Managing Multi-Author Blogs Without Losing Your Mind Posted: 04 Aug 2013 08:17 AM PDT This is a guest contribution from  Alexis Grant, an entrepreneurial writer and digital strategist. Managing multi-author blogs can be a lot of work; you're juggling contributors, an editing funnel, your calendar and maybe even promotion on social channels. But if you put certain systems in place, stay organized and know where to focus your efforts, you can decrease your time spent on the project while significantly increasing your blog traffic. Because my company, Socialexis, manages several large blogs, we've discovered a few handy tips for being both efficient and effective. Here are six ideas for handling posts from a variety of contributors in a way that will help you grow your traffic and your community: 1. Create contributor guidelines. Putting some work into this up front will make your life much easier later. Rather than explain again and again what you're looking for and how to submit, create guidelines and post them on your site, so you can refer potential contributors to that page. But don't stop there. Over time, make note of questions potential contributors ask, and add the answers to that web page. My team also likes to create bit.ly links for contributor guidelines, so we can easily remember and share the links. For solid examples of contributor guidelines, check out guidelines for Muck Rack and Get Rich Slowly. If you can let your publication's voice and personality shine in those guidelines, even better. 2. Take advantage of free tools. There's a huge range of blog management tools out there, but you can usually get by with free tools, especially if you're not running a high-volume site. We use Google Calendar as an editorial calendar and share it with anyone within the organization who needs to know when certain posts will run. We also use WordPress's Editorial Calendar plug-in, which lets you drag and drop drafts if you need to change your schedule. And Google Docs — also free — is a great tool for collaborative editing, so the author can see what changes we've made. 3. Use Canned Responses. This Gmail Lab is brilliant when it comes to emails you send again and again. Keep receiving requests to write for your blog? Create a Canned Response that says you'd love to consider a post, with a link to your guidelines. Get a lot of pitches that aren't a good fit? A Canned Response that says something along the lines of "Thanks, but this isn't right for our audience" will do the trick. To add Canned Responses to your Gmail, navigate to Settings, then Labs, then search for Canned Responses. 4. Create a database of writers. To avoid finding yourself without solid blog posts, keep track of quality writers, and encourage one-time contributors to submit again. We ask writers to add themselves to our database of freelance writers, but you could also keep track via a simple Google spreadsheet. (If you're a writer who wants to add yourself to our database, go ahead.) This works whether you've got a particular topic you want someone to blog about (you can ask a blogger to write that post) or if your pitch well has gone dry (you can email the list letting them know you need submissions). 5. Optimize your headlines for SEO. This is one of the best things you can do to help new readers find your site, and once you get the hang of it, it only takes a minute or two per post — putting it smack in the middle of the big-bang-for-your-buck category. Sometimes, your SEO efforts will only send a trickle of traffic to the site until… BAM! One day, a post catches on in Google, and you land hundreds or thousands of new subscribers. Be consistent about tweaking your headlines so readers can find you via search, and your efforts will pay off in the long run. The increase in traffic will bring more potential contributors to your site, which makes your job as editor easier. 6. Work ahead. When we respond to writers and let them know their post will run in three or four weeks, they're often surprised to hear we schedule content that far in advance. But working ahead is the best way to minimize stress, increase quality and, yes, maintain your sanity. When you schedule blog posts in advance, you're far less likely to fall into the trap of publishing sub-par content just to get something on the blog by your deadline. This also gives you time to put posts aside and look at them with fresh eyes, which is one of the best ways to catch grammatical errors. Working ahead sounds simple, but it's a great strategy for reaching your goals. Follow these tips — along with offering valuable, relevant content — and you'll be on your way to an awesome multi-author blog.  Alexis Grant is an entrepreneurial writer and digital strategist. She and her team manage several large blogs, including a new site for writers, The Write Life. Originally at: Blog Tips at ProBlogger 6 Tips for Managing Multi-Author Blogs Without Losing Your Mind

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