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Mobile SEO, Are You Doing It? - DailyBlogTips

Mobile SEO, Are You Doing It? - DailyBlogTips

Mobile SEO, Are You Doing It?

Posted: 12 Jun 2013 05:55 AM PDT

Google recently revealed on a blog post that the rankings of search results on mobile devices will be affected by the optimization of websites for such devices. In other words, the more your content and website design is optimized for mobile devices, the higher your site will rank for users on those devices.

It makes sense, after all it would be bad for Google to serve a search result that would be poorly visualized on the device of the user.

Here’s a quote from the article:

Smartphone users are a significant and fast growing segment of Internet users, and at Google we want them to experience the full richness of the web. As part of our efforts to improve the mobile web, we published our recommendations and the most common configuration mistakes.

Avoiding these mistakes helps your smartphone users engage with your site fully and helps searchers find what they’re looking for faster. To improve the search experience for smartphone users and address their pain points, we plan to roll out several ranking changes in the near future that address sites that are misconfigured for smartphone users.

Google also has a page on developers section where it highlights the most common mistakes when optimizing sites for mobile devices. They are:

  • Unplayable videos
  • Faulty redirects
  • Smartphone-only 404s
  • App download interstitials
  • Irrelevant cross-linking
  • Page speed

If you are not testing your website on mobile devices yet, well, now it’s a good time to get started.

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Original Post: Mobile SEO, Are You Doing It?
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ProBlogger: Challenge: Update Your Blog’s About Page

ProBlogger: Challenge: Update Your Blog’s About Page

Link to @ProBlogger

Challenge: Update Your Blog’s About Page

Posted: 11 Jun 2013 08:42 AM PDT

Today I want to set us all a little homework – a challenge of sorts – to update your blogs ‘About Page’.

This challenge evolves out of the embarrassing realisation that my own about page here on ProBlogger was dated and in need of a refresh.

It had been well over 12 months since I’d last looked at it – in that time I’d ended some projects mentioned on the page but also started new things like the ProBlogger Event – embarrassing!

It is particularly embarrassing because a blog’s About Page is often one of the first places a new visitor to a blog goes to check out what the blog is about, who is behind it and to make a decision whether it’s a blog that they want to subscribe to!

Many bloggers I speak with report that their About Page is one of their most read pages on their blog – get it wrong and you could be losing readers, hurting your brand or just looking dated.

So today I did a quick update of the page to fix the obvious problems and have put a fuller rewrite on the cards for the next week.

I also thought if my about page was dated – there must be a lot of others out there with similar issues so lets do a group challenge of sorts and all refresh out pages together!

There is no right or wrong way to write your about page but if you’re looking for a bit of inspiration check out this previous post on the topic – How Your About Page Can Make or Break Your Blog which gives some practical tips including:

  • Introduce yourself
  • Remember the mantra: What’s In It For Me?
  • Sharing Who the Blog is For
  • Being Personal – but not too personal
  • Determine the goal of your About page
  • Always end with a call to action

Once you’ve updated your About Page – please link to it below in comments so we can see the approach you’ve taken (I’m sure we could all learn a lot about creating great About Pages through seeing how each other does it).

Originally at: Blog Tips at ProBlogger
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Challenge: Update Your Blog’s About Page
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