“11 Quick Tips for Writing Compelling Posts On Your Blog” plus 1 more

11 Quick Tips for Writing Compelling Posts On Your Blog

Posted: 29 May 2013 07:58 AM PDT

Yesterday I ran a workshop for a small group of bloggers here in Australia. One of the sessions I covered was on writing compelling content.

Here’s a brief look at a few of the recurring themes in what I shared:

Be Useful – if your post isn’t informing, inspiring, entertaining or making someone’s life better – don’t publish it until it does.
Share your Opinion – opinions are often what sets bloggers apart from the pack.
Cut out the Fluff – before you hit publish, revise your post and remove anything that doesn’t add value.
Visualise Your Reader – writing with a reader in mind personalises your writing.
Make Your Posts Scannable – only 16% of people read every word online. Format your posts so that your main points stand out.
Work and Rework You Headlines – a good headline can be the difference between a blog post being read, or ignored.
Write with Passion – when you show you care about what you’re writing, your readers are more likely to care too.
Give your Readers something to do Next – ask your readers to DO something once they finish reading. It could be to read something else, comment, apply a lesson, share the post etc.
Tell Stories – stories are powerful ways of connecting with, inspiring and teaching your readers – they also create memories
Give Your Posts Visual Appeal – the inclusion of an eye-catching image or a well designed diagram can take your post to the next level.
Practise – the best way to improve your writing is to write. Practise Makes Perfect.

Originally at: Blog Tips at ProBlogger

11 Quick Tips for Writing Compelling Posts On Your Blog

Is Making Money from Blogging Passive Income?

Posted: 28 May 2013 08:05 AM PDT

Recently, I attended an event and heard a speaker talk about how they’d build a passive income from blogging. The person sitting next to me leant over toward me and at whispered:

“Based on your Twitter Stream, I’m not so sure that blogging is ‘passive’ – is it?”

I thought it might be an interesting discussion to re-open here on ProBlogger – do you think that income earned from blogging could be classified as ‘passive income’?

Wikipedia defines ‘passive income’ as:

Passive income is an income received on a regular basis, with little effort required to maintain it.

Wikipedia also goes on to define it from a tax perspective, which I’m won’t get into here. I’m more interested talking about the ‘with little effort required to maintain it’ aspect of the definition, which I think is what many people are attracted to when they hear anyone talk about ‘passive income’.

Let me kick off the discussion by making a few comments:

Most Bloggers Making a Living from Blogging, Work Hard

This has been a recurring theme here on ProBlogger, since I started the blog in 2004. While there’s no single way to make a living from blogging, most full time bloggers I know – who blog as their primary income stream - work pretty hard on their blogs.

They:

Post content on a daily basis
Spend a significant amount of effort to maintain the community around their blogs
Work hard on promoting their blogs and finding new readers
Build relationships with other bloggers
Work hard to maintain their income streams (whether that be by liaising and working with advertisers or developing and launching products)
Also work on any number of other tasks including SEO, maintaining social media accounts, answering emails, moderating comments, blog design, racing other blogs, managing hosting etc

Some full time bloggers have grown to the point where they are able to outsource some of the above – but then there’s the task of managing a team!

Income from blogging is neither quick or easy. In short, if you expect to earn an income from your blog, you need to consistently put time and effort into it.

Some Aspects of Blogging Will Generate Passive Income

Having just said that blogging for income takes a significant amount of work, there are some elements of blogging that could be said to generate ‘passive income’. Let’s look at a few examples:

There’s Gold in Those Archives

Each post I publish could potentially generate an income for me, on the day it’s published but also tomorrow, next week, and next month. Even years into the future.

Example 1 – when I dig into my Google Analytics account and drill down into the AdSense stats there, I see that last month my post ‘Aperture‘ on dPS earned me $233.23 and this Wedding Photography Tips post earned $222.61.

Those posts were published in 2007, five and a half years ago!

Example 2 – when I look at my Amazon Affiliate earnings, I can see that my Popular Digital Camera and Gear post generated $60 yesterday for me. That post has been up since 2009 and while I do update it from time to time, it has been over 2 months since I reviewed it.

Of course, part of the reason those old posts continue to generate income for me is because I continue to publish new content on the site. Alongside the new content, the posts in my archives have the potential to earn income for years to come (if all goes well).

You could argue that a blogger who spends years doing all of the above could then completely stop doing any work and still make some income based upon continued traffic from search engines. However, that traffic (and the income from it) would decrease in time without you maintaining your blog (depending a little on how evergreen the content of your blog might be).

The Long Tail of Products

In a similar manner, when you develop a product to sell to your readers that product can continue to generate an income for you into the future, without needing continual development.

Example – when I first wrote and released 31 Days to Build a Better Blog, it took significant work to get ready to be published. There was the time I put into creating the content, the editing, the design, the setting up of shopping carts, the marketing etc.

In return for that effort the eBook produced a good income when it launch during the launch period.

However, it has continued to sell almost every day since then. I did a full update of the eBook and added new content in 2012 but other than that, the 31DBBB continues to sell (as do our other eBooks) thanks to it being promoted in our sidebar/navigation areas and through annual discount promotions we’ve run.

This is the beauty of creating something to sell for your readership, particularly if it’s evergreen and doesn’t date.

Is Making Money from Blogging Passive Income?

I’d love to hear your thoughts on the topic – do you see the income you earn from blogging as ‘passive income’?

Originally at: Blog Tips at ProBlogger

Is Making Money from Blogging Passive Income?

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How Do You Come Up With Your Business (or Product) Ideas?

Posted: 29 May 2013 06:10 AM PDT

Sawadee Khrab!

Yes, I am in the sunny country of Thailand still.

Insanely hot weather, even hotter (spicy) foods, and even sexier women:

Something about being in a foreign country where you don’t speak the language and pretty much have no idea what’s going on 90% of the time makes you… clear minded.

In fact, I think I got burned out from my entrepreneurial activities the past couple of years.

At times, I felt like my insanely active mind and constant non-stop thoughts was driving me literally insane.

In a sense, I came to Thailand to do my own “eat, pray, love” thing.

My first experience as a foreigner at a 7 day intensive meditation training at a Thai buddhist temple (Wat Mahahtat near Grand Palace) was quite an experience.

Here’s the schedule

4:00 AM – Get up
4:30 AM – Dharma talk
5:30 AM – Vipasana (walking meditation)
6:15 AM – Samatha (concentration meditation)
7:00 AM – Breakfast & personal break
9:00 AM – Dharma talk
10:00 AM – Vipasana
10:45 AM – Samatha
11:30 AM – Lunch & personal break
1:00 PM – Dharma talk
2:30 PM – Vipasana
3:15 PM – Samatha
4:00 PM – Personal / Beverage break (NO DINNER)
5:30 PM – Dharma talk
7:00 PM – Vipasana
7:45 PM – Samatha
8:30 PM – Samatha continues / personal guidance time with a monk
9:30 PM – Bed time

Sound rigorous? I forgot to mention

1. NO cell phone, no internet, no TV, no radio… AND NO talking to anyone during the ENTIRE week
2. No (or at least minimize) looking at others as visual is the most distracting of all 5 senses. (They recommend that you look down when you walk.)
3. You have to meditate while you walk – even if it’s to the bathroom (i.e. walk insanely slow as in taking 1 step every 10-12 seconds) and yes, meditate while you POOP
4. You get only TWO meals, and they’re vegetarian meals. Rice, veggies, and tofu.
5. You share a hostel/dorm like sleeping quarter with 20-30 other people.

6. There’s NO freakin’ toilet paper! (yes, your imagination on how you clean your butt after you poop)

Yes, it’s hard. VERY hard.

As entrepreneurs, we are constantly thinking and our minds are constantly firing with thoughts, ideas, and of course, judgments. But of course, that’s where we also learn to criticize and be negative, especially towards ourselves. (And that’s what meditation is for.. to learn to control your mind instead of your mind controlling you.)

Here’s a condensed version of what happened:

Day 1: “Ok, hard but i can take it. Day 1 complete. YES!”
Day 2: “Oh shit, wtf is this… why are people chanting? did i voluntarily check myself into a nut hospital? Ok, this is not for me.”

I’m no quitter, but come on.. people dressed in white, chanting in one voice, walking slightly faster than a turtle.. this is some cultic shit. I don’t even speak their LANGUAGE!

So i packed my stuff, headed down to the door, and was ready to leave.

That’s when a Thai volunteer named Manit (he’s actually a Thai American, retired professor from Ohio, who happened to be visiting Thailand for vacation) persuaded me that I should stay.

His argument? “You spend thousands on a plane ticket to fly half way around the world to come to a country where you don’t speak the language…… just to quit on day 3 on meditation. Think about it. Your attitude here is a reflection of your attitude in life.”

I thought.. ‘well, he does have a point.’ So I said.. screw it, let’s give it another go.

Result?

Day 3: “FOCK!!!! I hate this mother f’ing place. Why did I let him convince that I should stay? I f’ing hate that guy. I f’ing hate Ohio!”

(NO offense to Ohio-ans).

I seriously was in a murderous rampage (mentally) for a good 10-15 minutes.

Then this dharma / nirvana thing hit me when I meditated.

That night, i felt this insane sense of peace.

Like my mind was this undisturbed lake in the middle of a nowhere forest.

(Insert some Karate Kid / “Daniel-San” / ‘wax on – wax off’ joke here.)

For the next 3 days, I felt like my mind (for the first time in my life) was actually not talking to me.

So I stayed.

Result? Pure awesomeness.

Can’t quite explain. It’s kinda like when you orgasm and you feel that sense of peace for 2-3 seconds when nothing seems to matter… except it lasts quite longer.

Now, part of why I did this was because I felt like I was lacking inspiration and bit of a drive. I do sales lead generation for solar companies, but that’s more of a job kind of thing since it’s really a service business.

So I felt I needed to scale my entrepreneurial endeavours by creating a product or at least more scaleable service.

And that’s when some business / product ideas hit me… and I’d like you guys to give me a feedback on what you think

1) Portable A/C room for southeast asia

Problem: There are lots of countries near the equator where temperatures are routinely 35 degree celsius (95 degree Fahrenheit) with 80% humidity on daily basis. It is HOT AS HELL here in Thailand. There are people working and standing outside who would love to be cooled and would be willing to pay a couple of dollars for that pleasure.

Solution: Portable A/C

My first idea was to create a spacesuit kinda thing where you JACK the A/C air into the suit

Let whoever’s feeling hot step inside it. Make money by the minute. Great idea, no?

But this seemed unrealistic. Where would i get power? Would people get in a suit worn by other sweaty people? (Seriously would you mind if you saw some someone else’s sweaty crotch grease in the suit?

Then another, more plausible variation.. portable A/C room… but apparently someone else came up with it and it seems like commercial viability has already been tested but yet we don’t see much of this. So maybe not the greatest idea.

Idea viability: ?
Idea scaleability: High (sell the units, rent the units, franchise, etc.)
Idea capital investment: Medium
Market size: Huge. I think.
Idea passion: So-so.
Idea craziness: High.

2) MarketPlace for international student care providers and host families needing home care

Problem: Home care in more developed countries like US, UK, Canada, Japan is HIGH.. as in thousands of dollars a month. AND… there are hundreds of thousands international students in these countries who need temporary jobs and accomodations that are willing to work as home care providers (i.e. “au pairs).

Solution: Create a web marketplace that connects international student home care providers to host families. (Like eLance/oDesk, but for home care.)

I got this idea from my friend who runs AuPairThailand.com, an aupair agency in Thailand. Her company alone (and there are lots in Thailand alone) sends hundreds to sometimes thousands a year.

For each “match” between an au pair and a host family, the host family pays about $5k to $7k USD, which does not include weekly stipends, regular “upkeep”, etc.

Right now, there is no way for host families to really search themselves.. or for international care providers to look for what’s right for them. Everything is done through agencies. (Like dating in the 80′s and 90′s w/o the internet – through dating agencies.)

So a few friends of mine and I came up with HomeCareSpot.com. It’s in proof of concept phase as we are preparing for our beta release.

Idea viability: High.
Idea scaleability: High.
Idea capital investment: Low (mostly intellectual)
Market size: Insane. $300B. (according to PRweb) It will probably grow as rich countries’ population gets older and older.
Idea passion: Me: so so. My partners are ecstatic.
Idea craziness: Not so crazy. Hardest part is the legal stuff.

3) Turn wordpress, drupal, joomla, or any other CMS into a lead generation / nurturing system.

Problem: For most traditional businesses, lead generation is hard. Most people don’t even get it. People in certain industries are willing to pay for it, like dating leads, finance leads, insurance leads, solar leads, etc. Even then, most people would rather do it themselves.

Solution: Create a software as service product that turns an every day CMS into lead generation & nurturing tool.

I came up with this idea when I offered to do free lead generation consulting for a few friends.. and basically the overwhelming response was that they wanted to everything themselves.. they didn’t want to pay for leads.

Ok no problem, but there are so many aspects to lead generation / direct response marketing that most people don’t understand – a/b testing, copywriting, squeeze pages, autoresponders, analytics.. on TOP of the traditional graphic design, programming, etc etc.

SO why not create a plugin / addon to your CMS that does all this for you.

Kinda like HubSpot / InfusionSoft / Marketo / Eloqua for SMB market.

Idea viability: High.
Idea scaleability: High.
Idea capital investment: Low (mostly intellectual)
Market size: Huge (just look at size of CRM software makers.. or marketing automation software makers)
Idea passion: High (lead gen/nurturing is my thing)
Idea craziness: Low (people need & want sales / marketing automation)

So what do you think? Which ideas are yay and which are nay?

PS: I’m offering this a few more spots for free lead generation consultation for ShoeMoney readers and fans. I can only take a handful as I’m too busy enjoying my travels in Thailand. *Muahaha*

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