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ProBlogger: I’m not Technical Enough to Blog [Misconceptions New Bloggers Have #4]

ProBlogger: I’m not Technical Enough to Blog [Misconceptions New Bloggers Have #4]

Link to @ProBlogger

I’m not Technical Enough to Blog [Misconceptions New Bloggers Have #4]

Posted: 21 Mar 2013 07:31 AM PDT

A couple of years ago I wrote a series of posts here on ProBlogger that looked at ‘Misconceptions New Bloggers have’. We covered:

Today I’d like to add another misconception – that you have to be technical to be a successful blogger!

I wonder how many potentially great bloggers have been put off starting a blog because they perceived blogging to be a technical task?

My Story

I think back to my own first forays into building a web presence – way back before I started my first blog – and remember having that feeling myself.

I remember back in the late nineties coming across a website that was written by another Aussie guy who had put together a collection of quotes and jokes. It wasn’t a blog as such but I was attracted to what he was doing and I emailed him to ask him how he did it and whether it was easy enough to set up something similar.

His reply claimed it was easy – but then went on to describe a process that went way above my head. It involved a lot of coding – there were no templates, few tools and within reading the first few paragraphs of his email I knew I’d never have a website.

I had no technical background, I’d not long even been on the web and my personality didn’t really lend itself to the detail that I saw as being needed to set up a website.

Fast forward 4-5 years to 2002 and when I came across my first blog and wondered if I too could start one I remember feeling again that perhaps it would be beyond me. I didn’t let the feeling stop me this time though and began to investigate.

What I found was a surprise – tools now existed to get a site up and running in minutes.

With my limited experience (at that time I used the web to do occasional emails (hotmail) and to research essays (search engines) and to do IRC chat) I was able to get a blog up and running and to post my first post within an hour or so. I even made an attempt at designing my own template/theme (it was ugly but I managed).

I had a steep learning curve – back in 2002 the tools were somewhat primitive and I still needed to learn some HTML code because there were no What You See Is What You Get options. You had to write your posts in html and to get comments working on your blog you had to use an external script (I guess we’d call it a plugin these days).

Today the tools at our finger tips are amazing. Creating a blog takes seconds, updating themes are relatively simple (if you want to use a default theme or a premium one – a bit harder if you want to do it yourself), posting to blogs is as simple as writing an email or creating a word document and there are literally hundreds of thousands of plugins around to help you customise your blog with not a lot more than a few clicks.

There are still technical things to learn about if you want to take your blog up a notch (hosting/servers, custom themes etc) but in the scheme of things the tools now exist to create blog with little or no technical background.

The other things I’d say on this topic are:

  • there are technical things to learn – but you don’t need to know them all at once. When you’re first starting out you might want to keep it simple and set your blog up on a WordPress.com blog – a few clicks and you’re on the go. In time you might feel this blogging thing is something you want to get more serious about and want to transition to your own domain and hosting – but by then you’ll have a lot more skills at your fingertips. Take your time and suck up as many skills and as much knowledge as you can as you blog.
  • together we know it all – I realised pretty early on that even where my knowledge fell short that there were others around willing to help. I still remember in my first week or so of blogging wondering how to make text bold in my posts – I was embarressed but summonsed the courage to ask another kind and generous blogger. She not only helped me with that basic request but over the years became a good friend. We even ended up doing some blogs together. I quickly found that there are people around willing to give advice and share their knowledge. Some will do it for free just to help out, others you might like to barter services with and there are heaps of people around willing to do short term paid work for you to help set up aspects of your blog.
  • outsourcing – on that note – if your budget allows and as your blog grows it is worth considering whether outsourcing some of the more technical aspects of blogging might be right for you. While I’ve learned a lot over the years I’m still not really a technical guy – particularly when it comes to hosting blogs the size that mine have grown to. As a result I’ve out sourced some technical aspects of my blogging – particularly the hosting of my sites and some development work.

As Important (if not MORE Important) as the Technicalities…

Lastly – there are much more important things in blogging than the technical aspects when it comes to having success.

Yes you want to have a blog that loads correctly and that isn’t crashing all the time – but in my mind the things that are as important for success include:

  • Having an understanding of your readers – knowing their needs etc
  • Being able to create content that is compelling, useful and meeting the needs of your readers
  • Being able to engage with readers and build community on your blog
  • Having the ability to draw readers to your blog

None of these things are easy – but similarly to what I said above about the technicalities – you don’t have to know it all from day one. Skills develop over time as you need to know things but also the more you experiment.

I’d love to hear your thoughts:

  • What advice would you give bloggers feeling overwhelmed by the technical side of blogging?
  • What technical aspects of blogging do/have you struggled the most?

Originally at: Blog Tips at ProBlogger
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I’m not Technical Enough to Blog [Misconceptions New Bloggers Have #4]

Shoemoney - Skills To Pay The Bills

Shoemoney - Skills To Pay The Bills

Link to ShoeMoney Internet Marketing Blog

Content Offshore

Posted: 21 Mar 2013 05:00 AM PDT

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Outsourcing to an outside web design agency can bring substantial benefits to your business…

Outsourcing is more cost effective for small projects where the cost of hiring, salaries, training and equipment would be prohibitive for an in-house team.

An outside agency brings new ideas and solutions that an internal team does not offer. Outside agencies have a broader vision of the digital landscape, rather than what is just happening within one company.

Outside agencies need to ensure they are cutting-edge to stay competitive. This ensures that the quality of work is delivered at the highest level. Outside agencies tend to be bigger than in house teams and they have more specialized and crews with higher skill levels. For small and midsize businesses, I recommend outsourcing and here's why:

 Outsourcing Will Save You Money!!! 

Which is exactly why we use Content OffShore for all our graphic needs.

As you may remember I talked about them in January as well.

When outsourcing web design, you only pay for the time spent on the project or a flat-fee for the project.

The result is cost savings since using in-house resources for your web programming produces a necessary financial commitment to the web designer. This can be in the form of salary, equipment, bonuses, education, company benefits, and more.

The Competitive Drive of Outside Agencies Helps your Website

The web design business is very competitive by nature. So the best outside agencies stay competitive in order to thrive in this sector. There is a lot of pressure on outside design agencies to be current with the latest technology, web design techniques, innovations, and software developments. Outside agencies are often better staffed and use the latest technology to produce impressive, cross platform website designs.

Outsourcing Means New Ideas

Which is one aspect that I truly enjoy. It is very easy to start to become repetitive and boring if you are stubborn and stuck in your ways. This can really start to hurt your business if you are not producing something the customers like.

That’s why is it nice to bring in someone with an outside view of your company and how they picture your brand. I can say without a doubt Content Offshore has brought back some fresh life to the ShoeMoney brand.

Here is an example of what they did for my book release.

Content Offshore

 

I am not the only one who has found success with them however..

“After designing the layout for a website for one of our clients, we sent out designs to Content Offshore, and the results could not have been more spectacular! With constant communications through digital platforms, Content Offshore made sure they were on top of the project and followed through with detailed precision. I look forward to working with them on future projects and continuing to showcase their creative and intelligent solutions! They are the “go-to” digital partner for Bleick Studio now.” - Jason Bleick – CEO of Bleick Studio

“Content Offshore has been a pleasure to work with!  They will work with you until you are satisfied and then ask for more. The very first job we gave them was completed within a few hours and they were right on target with the design. The team is knowledgeable, responsive, and fast! You won’t find a better creative design studio.” - Chad French - President/Founder of PeerFly, Inc.

“After using Content Offshore for projects for over a year, we were so impressed by the quality of the product as well as projects always being done on time (which never happens in the real world), we decided they earned the right to be our Exclusive Digital Design Agency.  They have been our exclusive design agency for the past 6 months and we could not be happier.  Jonathan is an absolute pleasure to work with and makes life ‘easier’ on us daily.” - Graham Gochneaur – President/CEO of Pristine Media Group

“Jonathan Marshall and Content Offshore have consistently shown themselves to be ahead of the competition in execution of interactive design, development while clearly demonstrating strategic and forward thinking. We are impressed by the expertise and dedication set forth to build products, which were delivered on time and superseded all expectation. “Content Offshore” and “delivering on promise” should be considered synonymous.” -Brian Lisi - CEO of Qello

“We have been using Content Offshore for design services for quite some time.  They are really a pleasure to work with.  Projects are completed on time and beyond our expectations.  They really make our company look amazing. I would consider them our secret weapon” – Carl A. Saling III- Director of Awesome – TheMobileTitans

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