Shoemoney - Skills To Pay The Bills

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Top Velocity Increases Revenue 10x Using PAR Program Marketing Solution Posted: 13 Feb 2013 03:10 PM PST "The People, Acquisition & Retention (PAR) Program has made my business explode with social media and email marketing. We are seeing well over a 1,000% return on investment with each passing month. Any business owner looking to maximize their bottom line without zapping a lot of internal resources should use the PAR Program."   – Brent Pourciau CEO, Top Velocity http://www.topvelocity.net Business Information Company Name: Top Velocity Purpose: Baseball Pitching Instruction and Training Program Sales Proposition: Increase your fastball 5-10 mph in 16 weeks Product Information: A instruction package including videos, manuals, streaming content, & more. Price: $397 (one-time, non-recurring) Business Introduction Top Velocity (Topvelocity.net) is an industry-leading Baseball pitching and velocity improvement training program. Their main offerings include: a Pitching Velocity Program along with tips and articles to increase a pitchers velocity and online Pitching Video Analysis for players. They offer DVD's in addition to seminars and one-to-one coaching. Top Velocity is led by Brent Pourciau, a noted baseball player and coach with a decorated high school, collegiate and professional career. About the PAR Program The PAR Program uses its proprietary patent-pending technology to help businesses and websites convert one-time visitors into lifelong customers. The PAR program builds your customer base from the ground up by focusing on People, Acquisition, and Retention. People: PAR captures users who would have otherwise left your website and uses our proprietary patent pending intelligence system to give you critical demographic information including but not limited to: Their social networks Sex Age Marital status Geographic Location Social Interests and likes Acquisition: By using the PAR Program's proprietary communication system, we send consumers a series of emails we call the acquisition sequence. These emails are non-intrusive and designed to educate your customer. We can segment these messages based on all the demographic data we have received. Retention: Once these consumers become customers from the acquisition sequence, we move them to the retention sequence. This ensures your existing and new customers will keep coming back to you to make future purchases. This also gives you the ability to let them know about new additions to your product line up, company news and other information to preserve your relationship and keep the sales flowing in. You also have the ability to send targeted emails to the exact demographics you would like. For instance: Want to send a special offer to just women? How about just Facebook users? How about to people that have a certain position title in acompany? How about women in Los Angeles age 24-36 who are interested in weight loss? The PAR program also gives you complete flexibility and transparency. You can log in anytime and get accurate, real time statistics. Like: What effort is most effective in capturing these users? How many new consumers are you acquiring a day? What demographics are your users REALLY? What is your EXACT return on your investment in the PAR Program? With PAR Program, you can relax and count on the automated system that keeps bringing in sales regardless of your site's search engine rankings. Other services can’t guarantee results like the PAR Program can. The PAR Program's revolutionary enterprise platform also abides by the industry's highest security and information standards to ensure your data is safe and your customer's data is safe. Business Challenge Top Velocity had an issue in which most businesses and companies can relate: they initially invested a lot of money in their website. But they quickly learned that "if you build it, they will come" does not apply to online visitors. They invested more into search engine optimization (SEO) as well as various formats of online advertising. Still, the results were disappointing. Top Velocity eventually realized that they were paying good money to market good products but: they weren't able to target the right customers or audience, resulting in spending waste; when they did target the right audience, customers weren't necessarily ready to buy at that moment. Top Velocity had no way of keeping a relationship with these potential customers after they left the site; not only was Top Velocity's conversion percentage way down, but they felt like they were on an endless treadmill that resulted in some traffic growth but no long-term sales growth. Top Velocity's CEO summed up their problems succinctly "It was so frustrating seeing all these visitors come to my website that didn't convert into buyers. I thought I was doing all the right things and spending money where the 'gurus' told me to. But it wasn't until I found the PAR Program that I started seeing a real return on my investment." "The PAR Program eliminates the guessing game about Email Deliverability. I know 100% of my emails are getting delivered, and the PAR Program was quickly able to discern that some of my highest-paying customers use certain email programs like Outlook or Apple's mail.app that were flagging my messages as Spam." The Solution With the PAR Program, we take a very step-by-step approach to our client's success. As Top Velocity saw, we: Assigned a personal, dedicated account manager upon signing of the agreement. This dedicated account manager is your point of contact beginning with the program set-up. Set the program up per your business needs, specifications and goals. All businesses and websites are different and vary in respect to what they need to accomplish and what their challenges are. Collected general data about the website like traffic patterns, visitor demographics, and more. Set-up the acquisition sequence and email copywriting, and programmed our proprietary systems according to a communication/email schedule that we know works. Set-up the retention sequence and email copywriting, to ensure that customers remain customers over time. Top Velocity engaged with PAR Program in mid-2012. Here is a graph showing the gains from May 2012 to August 2012: "Working with the PAR Program has been awesome. It's been great working with a team who has actually sold a ton of other people's products (and their own) using the exact service I purchased from them. Having them there to comment on what I'm doing for no extra charge is priceless, as is having the greatest internet marketer in the world – Jeremy Schoemaker – available to me for consulting. Conclusion We like to call the PAR Program "revolutionary". Why? Because it is. It isn't JUST an email service. It isn't JUST a targeted platform that is based on data. It isn't JUST a service that establishes relationships with your website visitors in a non-obtrusive way. It isn't JUST a completely "done for you" program that will take your online business to the next level. It is all of those things. We are thrilled that you are interested in reading this case study with Top Velocity. If you would like more testimonials, please don't hesitate to let us know. Please visit: http://www.parprogram.com for more information. If you would like a short 15 or 20 minute demo, please visit: http://www.parprogram.com/demo/ Trying to increase your Google rank that is like no other?

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ProBlogger: The Science of Storytelling: 6 Ways to Write More Persuasive Stories

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The Science of Storytelling: 6 Ways to Write More Persuasive Stories Posted: 13 Feb 2013 05:02 AM PST Guest post by Gregory Ciotti. When it comes to crafting “words that sell”, the research shows us that stories are among the most persuasive forms of writing out there. Persuasive writing is an essential part of blogging—there’s no two ways about it. So if you plan on selling anything, connecting†deeply with your readers, or going viral with a post that bares all about your life (like Jon Morrow did), you better be prepared to create stories that actually move people. Why do stories work so well? They work because “transportation leads to persuasion,” and as such, if you can capture your reader’s attention, you can nudge them towards being a customer or a brand advocate who supports your business at every turn. That’s all good and fun… but how exactly can you write more persuasive stories? Today, I’ve got some academic research that will show you how! The six elements of better stories According to some fascinating research by Dr. Philip Mazzocco and Melanie Green, called Narrative Persuasion in Legal Settings: What’s the Story?, stories are powerful because of their ability to affect emotional beliefs in a way that logical arguments just can’t touch. That is to say, stories get in “under the radar” because we are so open to hearing them. We tend to block out sales pitches or “do as I say” styles of dictation, but stories are inviting, personal, and capture our imagination. The researchers looked at persuasive aspects of stories in the court room, which is certainly one of the hardest places to craft stories, as you have another person (the other lawyer) trying to shoot down your arguments at every turn. From their research, Mazzocco and Green found six consistent elements that are apart of startingly effective stories… 1. Audience As a blogger, you have far more control over this aspect than a lawyer does, so pay attention! Above, I mentioned a post by Jon Morrow than went viral here on Problogger.net. While the story was an amazing one, a key element of that post that many might miss is that Jon constructed it for a very particular audience: those looking to do what he’s done (i.e. turn blogging into a lifestyle-sustaining business). Picking Problogger.net was perfect because he knew the audience would be receptive to such a story. He’s done it time and time again—here’s another post on Copyblogger in a similar vein that addresses fighting for your dreams. How can you implement this critical technique in your own efforts? The answer lies in finding your target customer (or reader) and crafting your message and content entirely around them. What are their hopes, fears, and dreams? You better know if you hope to stay with them after they leave the page. If you can’t identify this ideal reader, then who are you really writing for? Without this information, it’s much harder, if not impossible, to tell a really persuasive story: you need to have the right audience in mind first. If you’re going “off-site” (via a guest post) like Jon did, then you also need to be careful in choosing another blogger’s platform: be sure to write for their audience. 2. Realism This one may seem surprising, but it’s actually not if you look into the reasoning. Although fiction stories are popular, the best ones are always easy to relate to on some level. Although you may not be a WWII spy or a dragon-slaying knight, you can relate to the emotions, struggles, and thoughts of the characters. Roger Dooley put this best when he said: Even if you are painting a fictional picture with the story, its elements need to relate to the reality that the audience is familiar with, for example, basic human motivations. Make sure your stories have something the audience can relate to on a deeper level, beyond the events that are being told. For instance, in Joel Ryan’s article titled, An Unexpected Ass-Kicking, he relays the tale of meeting the inventor of the computer. The story wouldn’t have gone viral without another element, though: Joel connected the tale to his readers’ own psyches by relating how it’s important to not be afraid of things that “haven’t been done before”, because if Russell Kirsch had believed that, we wouldn’t have the computer today> 3. Delivery In the same way that a comedian’s timing is practically everything, Mazzacco and Green found that story delivery was critical to crafting a tale people could get wrapped up in. Delivery is a mix of pacing, flow, and hitting readers with heavy lines at the perfect moment. One of my favorite examples (in fiction) is how George R.R. Martin, author of the A Song of Fire and Ice series, ends his chapters with a surprising close or a startling realization. This example isn’t a story, but it perfectly demonstrates my point: Brian Clark’s post called, The Writer Runs This Show is a fantastic demonstration of using dramatic pacing throughout a post. Note how he interrupts the manifesto with “The writer runs this show,” over and over to drive his point home. 4. Imagery Did the sun rise, or did the sun’s rays reflect rainbows off of the crisp morning dew? Interesting research on the matter says that your stories should be describing the latter: the human mind gets swept up in stories only when the visuals are painted clearly. Transportation (the key to story persuasion) cannot happen if you use vague details and boring language. You have to craft the scene with startling detail to wrap your reader up in your message: they need to share in the struggle you went through, the joys you encountered, and the doubts you battled. If you read Benny Hsu’s post on his first iPhone App store feature (and his subsequent $30,000 week), you can feel his excitement with every word; you’re not just getting the play-by-play of what happened. Let readers see what you’re “seeing” in your tale, and they’ll be more willing to go along with the journey. 5. Structure While some movies, like Memento, can get away with switching things up once or twice, the classics always follow this one golden rule: keep story structure simple. People prefer stories that follow a logical manner, for example: elements of suspense are most effective when they’re established early to keep people engaged, plot twists are best saved for the climax, and having a strong ending makes a story more memorable. This is especially true for writing in the business world. Let your creativity shine through the actual story being told, not in how you decide to structure it. When you try to get cute with plot structure and other storytelling staples, you’ll risk losing people rather than creating something memorable. In all of the most popular story-related blog posts I’ve come across, I’ve yet to see a story that defies the classic story structure that focuses on being enticing in the beginning, building up in the middle, and finishing with a satisfying conclusion (and a powerful message). If it ain’t broke, don’t fix it! 6. Context While the study referenced the storyteller and the physical environment as important factors in how persuasive the tale was, for online storytelling we have a different set of variables… For the storyteller, the author of the tale still matters: elements of trust established with the audience and social proof play roles in making a tale believable and easily digested. As a blogger, you should already know about the powers of social proof, but are you utilizing it in your off-site features? A persuasive story on another site should always include a brief introduction explaining why you’re qualified to tell it, otherwise people will glaze over and block you out. For surroundings, we now have to turn to a element that strictly applies to the web: design. According to a fascinating research study entitled, Trust & Mistrust of Online Health Sites, it’s your blog’s design that is most likely to influence first-time visitors about the site’s trustworthiness, not the quality of your content. A bad design makes people feel like your site isn’t trustworthy, and any storytelling efforts that you attempt will be greatly hindered, so clean up your surroundings! Your turn Here’s what to do next… Let me know in the comments what you thought of this research. Tell me about one of your favorite stories that you’ve read on the web, and let us know which blogger told it. Gregory Ciotti is the content strategist for Help Scout, the invisible customer service software for solopreneurs and small-business owners. Get more from Greg on the Help Scout blog. Originally at: Blog Tips at ProBlogger The Science of Storytelling: 6 Ways to Write More Persuasive Stories

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