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ProBlogger: Double Your Blog Profits in 2013?!

ProBlogger: Double Your Blog Profits in 2013?!

Link to @ProBlogger

Double Your Blog Profits in 2013?!

Posted: 16 Jan 2013 06:09 AM PST

Recently, I asked a blogger what his goals were for 2013. He told me he wanted to double his blog’s income.

Piggy bank

Image courtesy 401(K)2013, licensed under Creative Commons

When I asked how he was going to do that he stared at me blankly and said, “That’s where I may need a little help. It seems such a big goal!”

We began to brainstorm some possibilities for creating that kind of increase in profit. We came up with quite a few ideas, but the main recurring themes seemed to be around three things:

  1. Increase traffic to his blog.
  2. Increase conversions of first-time visitors into subscribers of his email list.
  3. Increase sales conversions (he sells ebooks).

Now, these areas will vary from blog to blog. For example, those who monetize with advertising rather than with products might replace #3 in that list with increasing the performance of AdSense ads or landing extra sponsors.

But at the time, it struck me that to double his income, he could double any single one of the above areas—although 100% increases in any of these areas is a big ask.

However, smaller increases in each of them adds up—and it’s a lot more achievable. For example, a 30% increase in each of the above areas takes him well past a 100% income increase overall.

Of course even 30% increases in these areas can be daunting—but it’s a lot more achievable than 100% in any one!

As we talked this through, he became really energized and began to devise strategies for each of the three areas. In each, he came up with four or five small but important things he could do that would contribute to a 30% increase in that area.

Much of what he came up with was stuff he knew he should be doing but hadn’t gotten around to, or had put on the “one day” list. Most of it was low-hanging fruit that had potential to lead to significant rewards.

Let’s look at some examples.

Increase traffic

He decided to:

  • increase his posting rate from twice a week to three times a week
  • expand his use of social media—he had been focusing soley upon Twitter and decided to start engaging more on Facebook and to experiment with Pinterest
  • write and pitch two guest posts per month to other blogs in his niche
  • install an SEO plugin to help him optimize his blog for search engines.

Increase conversions in subscribers

In this case, the blogger came up with a series of tests that he wanted to run. These included split-testing his subscriber forms on his blog to see if he could increase the percentage of visitors who signed up.

He also wanted to test offering a free report for subscribers.

Increase sales conversions

In this case, the blogger:

  • realized that his sales pages could do with some updating and testing—some A/B testing to optimize them would almost certainly see an increase in the percentage of people buying his ebooks
  • recognized that he wasn’t doing any kind of upselling when a person bought an ebook—as a result he was probably missing out on some sales from people who would buy a second or third if they had opportunity to do so
  • admitted he hadn’t developed any kind of autoresponder sequence for his subscribers that offered them deals on his ebooks.

I’m pretty confident that if he did actually implement all of the above tactics, he’d see small but significant increases in profit over the year ahead—in fact there’s potential there for him to more than double his profit!

How could you double your profit in 2013?

All of us probably have items on our “one day” list. Could any of these help you move toward doubling your profit in 2013? Let us know your plans in the comments.

Originally at: Blog Tips at ProBlogger
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Double Your Blog Profits in 2013?!
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Shoemoney - Skills To Pay The Bills

Shoemoney - Skills To Pay The Bills

Link to ShoeMoney Internet Marketing Blog

Yeap, (Most) CPA Networks are Raping You

Posted: 16 Jan 2013 08:50 AM PST

Have you ever played Texas hold’em and ever wonder whose wallet you think you can pillage & plunder?

If you have been in a poker game for a while, and you still don't know who the patsy is, you're the patsy.

 

Likewise, if you are dealing with a CPA network, there is a HIGH probability that they are probably bitch slapping you without you even knowing it.

 

Let me explain.

Anyone… and i mean.. ANYONE can start a CPA affiliate network.

All you need is a dinky little VPS, buy yourself some shitty off the shelf affiliate tracking software, sign up for zillion affiliate offers, then go promote the shit out of your CPA network (hoping that affiliates would actually sign up).

And of course, how does the network make money?

Simple: pay less than what the network is getting paid or skim off the top.

 

For example, let’s say a CPA network promotes some dating offer where you are paid $8-12 per lead. All that the network has to do is pay out LESS than $8 per lead and pocket the difference. OR just shave leads (i.e. not “record” the conversions).

Or if you are REALLY evil, do BOTH.

Let me explain. I use to belong to a CPA affiliate network that came highly referred from a friend .. so i joined.

First thing I noticed.. the affiliate manager sucked ASS. He didn’t know ANYTHING… only thing he did was that I should be running more traffic. -_-

Sidenote: Let’s not delude ourselves, ladies and gentlemen. These affiliate managers are sales people.. their job is to crack the whip and get you to run traffic, not be your friend who’s supposed to give a shit if you’re making money or not. Remember.. you’re doing HIM/HER a favor running their offer so technically they should be kissing YOUR ass. So if your affiliate manager is acting high & almighty, remember to give him/her a friendly reminder:

Ok, i digress.

Anywho, when I joined.. everything was hunky dorry… The offers I was running weren’t hugely profitable, but i ran then for sake of collecting data.

One day.. i woke up realizing that CPA network is nothing but a middleman.. and started wondering what it would be like to go direct with the merchant.

 

So after a quick google search, I called up a merchant whose offer I was running through the network to see if I could go direct, and surprisingly they picked up.

Of course we chit chat about life.. then we get down to business.

And one of the things I talk about? “Is XYZ CPA network shaving my leads”

Answer? Yeap. A LOT.

 

Here’s what I found out. For duration of 2 weeks, my sub-affilaite ID registered on their end:

- for one offer, 171 leads vs. 158 on my affiliate network

- for second offer  51 vs. 29 on on my affiliate network

On top of that, the pay out from the CPA network was barely HALF of what I am now getting direct from the merchant.

So you’re probably thinking.. oh, this is a shady network.

Well, let’s say that i’ve been running with a few.. and i did some investigative work on all of them the past couple of months and I have yet to find one that I can say for certain are “favorable” for affiliates.

Now, does this make sense? As the affiliate, you are taking the risk of buying the traffic, creating the ads, optimizing the traffic/conversions…  yet the middle man above you tells you takes a cut of your profits AND even shaves (i.e. STEALING) your hard earned dollars.

Of course, if you ask about this to your affiliate network through your affiliate manager, what’s their typical response?

“Oh that’s not my department”

“I’ll ask my manager”

“That’s how things are done in the affiliate marketing industry.”

Which of course means..

“I have no backbone to admit to the fact that we are stealing from you but I have to say some BS to make you think that you actually mean anything to us.”

 

So am I bitter from this? Of course. But am I gonna get bent out of shape? Nope.

Lesson learned: let buyer beware.

On top of that, if possible, go DIRECT with the merchant even if the payment terms might not be all that great.  Besides, if you’re delivering quality volume, most merchants are willing to be more flexible on payment terms. As the wise saying goes… you have not because you ask not. So freakin’ ASK!

If you go direct with the merchant, is there a ZERO chance of lead shaving? Nope.. as the conversion pixel fires on THEIR property, you have no control over this. Of course, there’s lead scrubbing that you can’t avoid (whether direct or through CPA network), but now at least you don’t have an issue of ADDITIONAL party trying to skim top of your work.

Go direct and you’ll net more. Remember positive ROI is a good thing.. like this dude in the gangnam style video:

Trying to increase your Google rank that is like no other?
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