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Shoemoney - Skills To Pay The Bills

Shoemoney - Skills To Pay The Bills

Link to ShoeMoney Internet Marketing Blog

Yeap, (Most) CPA Networks are Raping You

Posted: 16 Jan 2013 08:50 AM PST

Have you ever played Texas hold’em and ever wonder whose wallet you think you can pillage & plunder?

If you have been in a poker game for a while, and you still don't know who the patsy is, you're the patsy.

 

Likewise, if you are dealing with a CPA network, there is a HIGH probability that they are probably bitch slapping you without you even knowing it.

 

Let me explain.

Anyone… and i mean.. ANYONE can start a CPA affiliate network.

All you need is a dinky little VPS, buy yourself some shitty off the shelf affiliate tracking software, sign up for zillion affiliate offers, then go promote the shit out of your CPA network (hoping that affiliates would actually sign up).

And of course, how does the network make money?

Simple: pay less than what the network is getting paid or skim off the top.

 

For example, let’s say a CPA network promotes some dating offer where you are paid $8-12 per lead. All that the network has to do is pay out LESS than $8 per lead and pocket the difference. OR just shave leads (i.e. not “record” the conversions).

Or if you are REALLY evil, do BOTH.

Let me explain. I use to belong to a CPA affiliate network that came highly referred from a friend .. so i joined.

First thing I noticed.. the affiliate manager sucked ASS. He didn’t know ANYTHING… only thing he did was that I should be running more traffic. -_-

Sidenote: Let’s not delude ourselves, ladies and gentlemen. These affiliate managers are sales people.. their job is to crack the whip and get you to run traffic, not be your friend who’s supposed to give a shit if you’re making money or not. Remember.. you’re doing HIM/HER a favor running their offer so technically they should be kissing YOUR ass. So if your affiliate manager is acting high & almighty, remember to give him/her a friendly reminder:

Ok, i digress.

Anywho, when I joined.. everything was hunky dorry… The offers I was running weren’t hugely profitable, but i ran then for sake of collecting data.

One day.. i woke up realizing that CPA network is nothing but a middleman.. and started wondering what it would be like to go direct with the merchant.

 

So after a quick google search, I called up a merchant whose offer I was running through the network to see if I could go direct, and surprisingly they picked up.

Of course we chit chat about life.. then we get down to business.

And one of the things I talk about? “Is XYZ CPA network shaving my leads”

Answer? Yeap. A LOT.

 

Here’s what I found out. For duration of 2 weeks, my sub-affilaite ID registered on their end:

- for one offer, 171 leads vs. 158 on my affiliate network

- for second offer  51 vs. 29 on on my affiliate network

On top of that, the pay out from the CPA network was barely HALF of what I am now getting direct from the merchant.

So you’re probably thinking.. oh, this is a shady network.

Well, let’s say that i’ve been running with a few.. and i did some investigative work on all of them the past couple of months and I have yet to find one that I can say for certain are “favorable” for affiliates.

Now, does this make sense? As the affiliate, you are taking the risk of buying the traffic, creating the ads, optimizing the traffic/conversions…  yet the middle man above you tells you takes a cut of your profits AND even shaves (i.e. STEALING) your hard earned dollars.

Of course, if you ask about this to your affiliate network through your affiliate manager, what’s their typical response?

“Oh that’s not my department”

“I’ll ask my manager”

“That’s how things are done in the affiliate marketing industry.”

Which of course means..

“I have no backbone to admit to the fact that we are stealing from you but I have to say some BS to make you think that you actually mean anything to us.”

 

So am I bitter from this? Of course. But am I gonna get bent out of shape? Nope.

Lesson learned: let buyer beware.

On top of that, if possible, go DIRECT with the merchant even if the payment terms might not be all that great.  Besides, if you’re delivering quality volume, most merchants are willing to be more flexible on payment terms. As the wise saying goes… you have not because you ask not. So freakin’ ASK!

If you go direct with the merchant, is there a ZERO chance of lead shaving? Nope.. as the conversion pixel fires on THEIR property, you have no control over this. Of course, there’s lead scrubbing that you can’t avoid (whether direct or through CPA network), but now at least you don’t have an issue of ADDITIONAL party trying to skim top of your work.

Go direct and you’ll net more. Remember positive ROI is a good thing.. like this dude in the gangnam style video:

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An Experiment: No More Guest Posts and a Focus on Quality - DailyBlogTips

An Experiment: No More Guest Posts and a Focus on Quality - DailyBlogTips

An Experiment: No More Guest Posts and a Focus on Quality

Posted: 15 Jan 2013 10:15 AM PST

As some of you guys will remember, a couple of years ago I changed the direction of my business activities. Until 2010 all my income was coming from my blogs and websites, mostly from advertising, affiliate marketing and from selling my own products online.

That year I decided I wanted to move to software development. First of all because I was having a blast programming, which I started as a hobby. Second because I figured I would be able to tackle larger problems/projects writing software.

I spent most of 2011 and 2012 learning more about programming and working on the development of web and mobile apps. 2013 will follow along the same lines, as I have a couple of large/ambitious mobile projects to execute.

In other words, it was getting tough to keep updating this blog daily as I was spending most of my day coding and working on other areas of the business.

My initial solution was to reduce the frequency of updates slightly to four posts per week, and bring guest authors to fill the days I wasn’t able to write. It worked relatively well, as 2012 was a record year in terms of traffic, but I wasn’t happy with it.

Pretty much every week I would receive a couple of emails from readers who thought the guest posts had a different style and voice, arguing that they came to the site to read my stuff.

I thought about it and decided to run an experiment in 2013: I won’t be publishing guest posts anymore and will write all the posts myself (so be warned: you are stuck with my ramblings now!).

On top of that I will also focus on the quality of the posts and not on the quantity. In other words, I will only write when I have something to say. I won’t be running filler posts anymore.

Obviously the frequency of updates will fall (I am planning to write 1-2 posts per week), but at least you can be assured that whenever you come here you’ll find something worth while to read.

I am not sure if the traffic will increase or decrease with this change, but at least I’ll be proud of the content on the site. And despite spending most of my time coding these days, about 60% of my income still comes from my blogs and websites, so I am still in touch with Internet marketing and website promotion/monetization. In other words, stay tuned for some cool stuff in 2013!

Wanna make money with your website?

Original Post: An Experiment: No More Guest Posts and a Focus on Quality
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