“Why Twilight has Such a Massive Following—and How to Apply This Concept to Your Blog” plus 1 more

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Why Twilight has Such a Massive Following—and How to Apply This Concept to Your Blog Posted: 06 Dec 2012 12:03 PM PST This guest post is by Allison Boyer of NMXlive.com. I've never actually met a fan of Twilight. It's true. I've met people who say they kinda-sorta-maybe like the books, but can't stand the movie. I've met people who say they're reading the series because they're curious. I've met people who say they just watching the movies for a laugh. But I've never met, face-to-face, a hard-core, die-hard Twilight fan. Yet they exist out there. I see message boards and fan sites brimming with excitement over the latest film or gossip about one of the actors, and when they show snippets of the premiers on the news, there are always lots of screaming fans. So why won't anyone actually admit to me that they are a huge fan of Twilight? The answer is exactly why I believe this series has such a massive following in the first place—and it's an extremely important lesson for any blogger trying to grow a community. The empty protagonist The protagonist of the Twilight story is a teenage girl named Bella who is forced to move to a new town, where she finds that one of her classmates (and all of his siblings) are actually vampires and that her best friend is a werewolf. Two of the vampires fall in love with her, fight over her, and constantly save her from other supernatural beings. Bella, as a character, is nothing special. And that's the point. At some point, we've all daydreamed about a hunky man or beautiful woman falling so deeply in love with us that they're willing to fight off other suitors and even risk their lives on our behalf. We all know what it feels like to deal with unfairness in life, like having to move to a new town. We all know what it feels like to be unsure of our feelings, like Bella is with both potential partners at some point or another. And the supernatural element is just fun. We all have the child inside, who remembers how much fun it is to play pretend. Bella is an empty shell, so the reader (or viewer) can image being in Bella's shoes. That's why it's so hard for people to admit liking this series, even if they have every special edition DVD at home. It's embarrassing to admit that you just want to be like Bella, living in this fantasy world with two hotties fighting over who gets to save you this time. (Of course, few people actually want that for real, but it's a fun little escape from life for a few hours.) This isn't the only time an empty protagonist, or an "everyman" type of character, has shown up in a book or film. Ishmael in Moby Dick, Winston Smith in 1984, and Arthur Dent in The Hitchhiker's Guide to the Galaxy all have these qualities. It's a common technique used to help you relate to a specific character. Why bloggers should care All of us would love to have a massive following like Twilight, right? So how can we take the concept of an everyman character and bring it to a blog about food or social media or fashion (or whatever your niche may be)? The answer isn't an easy one, but the solution is to suck your audience into a story they can relate to, using that to support the thesis of your blog post. Take this blog post for example. I'm writing about how to build your community, but I started by talking about something everyone knows—Twilight. My first line, about not knowing anyone who actually admits to liking the series, was designed to make you think, "Huh. I don't either!" or even "Wait, I know someone!" Either way, you're internally having a conversation with me and this blog post now, rather than just passively reading a list of tips. Many bloggers do this extremely well. Check out Elizabeth Potts Weinstein. Read a few posts from Erika Napoletano. Browse the archives of Man Vs. Debt for posts from Adam, Courtney, and Joan. On all of these blogs, with almost every post, you learn something, but only after they suck you into the story, making your nod your head and completely relate to whatever they're talking about. Even if you haven't been in their specific situations, you understand what it feels like. You can put yourself in their shoes. And that is the key to make people come back again and again. It's slow at first. People know they like a post you've written, but they aren't quite sure why. So they read some more and then some more, and soon they are subscribed to your RSS feed and signed up to your mailing list and sharing every post you write with their social media followers. This is obviously not the only way to build a community on your blog, but if you're struggling to find your place, think about using this technique on your blog. How can you pull readers into your post by using an everyman story? How can you keep your fans coming back for more by helping them relate to you? How can you entertain and inspire instead of just educate? For more tips on building a community, check out the "Three Very Unique Ways To Build A Massive Community" panel at New Media Expo (NMX – formerly BlogWorld) in January. It's a can't-miss session if you're looking for new ways to find your fans and keep them coming back for more. Originally at: Blog Tips at ProBlogger Why Twilight has Such a Massive Following—and How to Apply This Concept to Your Blog

Blogging in Brief: Looking Good, Saving Face, Tags and Lags Posted: 06 Dec 2012 06:05 AM PST We all make mistakes, but making mistakes in the media can be costly—especially to your authority! …Or can it? We all know readers appreciate honesty. And our first story this week is all about that. Saving face online Last week, I got my regular flippa.com newsletter … and another a few hours later! The new subject line? “Our newsletter, now with functional links!” Intrigued, I opened it to see this: Way to save face after a blooper! If you’ve ever had to apologise for an error you’ve made publicly, online—perhaps even on your blog or with your valued subscribers—we’d love to hear how you handled it in the comments. Big-block headers revisited I mentioned last time the growing trend toward big-block header on blogs. This week, I found one that acts simply to pull you through to the latest content, on food blog Peas and Thankyou. This screencapture shows the header on rollover—the opening of each post appears as an overlay on the header. This is a great use of imagery I think, and an excellent way to catch the attention of readers, especially those who are arriving for the first time. On dPS, I use a similar carousel for featured content, but it’s not simply for the latest posts. It really brings attention to your current content. What do you think of this idea? Could this work for your blog? Name your own price The battle to find the best price for a blog product—one that maximizes your profit—can be hard to do. So the approach of letting customers choose their own price is an interesting one. Tara Gentile uses it on her blog: The product is designed to change customers’ relationship with money, so the tactic is in keeping with the concept. It’s an interesting tactic, and not one I’ve tried. Have you? How did it work? I’d love to hear of your experiences in the comments. Are your promotions slowing your site? Many blogs show a popup on page load for first-time users—perhaps offering a download, subscription, or other goody. But this week I’ve stumbled across a few that are really extremely slow to load as a result. One of them flashed up the homepage before hiding it—so the screen was blank—for what felt like ages (but was probably 5-10 seconds) before displaying the popup. The popup itself didn’t have the usual close button in the right-top-corner, either, which meant that after the long wait, I had to spend more time trying to work out how to close it so I could access the site content. That finally appeared only once I’d found the Close window link. Every time you add a new widget, plugin, or promotion to your blog, test the load times for different browsers to make sure your blog’s still accessible and usable for everyone who stops by. Do tag clouds still matter? Remember tag clouds? They were popular a few years ago, but they seem to have fallen out of favor now—though I notice the Blog World blog still has one: Tag clouds can help users drill down to specific content that isn’t represented in your basic blog navigation, and to reach content in your archives that spans topics. In fact, in some cases it’s a great way to provide users with access to your older material. That said, I don’t use tag clouds—basically because screen real estate is so precious, and a tag cloud never really makes the cut onto my sites. Are you using a tag cloud? How’s it working for you? We’d love to get an idea of whether you think this mechanism is still relevant to the blogs of today. Originally at: Blog Tips at ProBlogger Blogging in Brief: Looking Good, Saving Face, Tags and Lags

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Shoemoney - Skills To Pay The Bills

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I Spent Millions Using Microsoft Paint Posted: 06 Dec 2012 08:34 AM PST A lot of banners you see online look very attractive. Most of them are all polished up and pretty, smooth animation and crisp clean images.  But, guess what? A lot of these ads suck for direct response! If you're a brand you want the branding that comes with a great image so you pay your agency a pretty penny and out pops a nice creative. These creative are good for the brand and makes them sleep well at night, but for the consumer, most of them are ignored. Banner blindness is a documented phenomenon, so I want to give out a couple tricks to get around it. Before I started WhatRunsWhere, I was a fairly successful affiliate, and made most of my money buying media. Here's something not everyone knows though, I made most of my banners in paint. These were banners that I bought millions in media for, and they worked. Know why? Ugly works! period. Ugly banners break the norm, as a consumer we're so used to seeing pretty banners and as a result, banner blindness. An ugly banner sticks out, grabs attention and as a result drives a much better direct response click through rate (CTR) and as a result you'll drive more traffic and increase sales! I would literally go into paint, use the text tool as well as some I images sourced, and bam a banner would pop out. It's crazy, because we tested these pretty banners as well, the ugly outperformed. I'm not saying that all your banners need to be ugly but it's definitely worth testing. One more very important tip is KISS, Keep It Simple Stupid! If your ad tries to do too much it will lose its appeal and the consumer glosses over it. Figure out the key point of what you want to say and say it in a qualifying way (so that the right people come to your offer), but in a simple way. Hopefully these two tips gave you some things to think about and test. I hope your banners are ugly and your campaigns profitable. Trying to increase your Google rank that is like no other?

FTC Launches Coast-to-Coast ‘Biz-Op’ Rule Blitz Posted: 06 Dec 2012 06:34 AM PST From Vermont to California and Oregon to Florida, the Federal Trade Commission (FTC) has wasted no time enforcing its beefed up Business Opportunity ("Biz-Op") Rule. Last month, it filed its first six cases across the country (three are the author's) to enforce the rule, which took effect last March. Some of the companies had been operating for years without a peep from the FTC, even though they're charged with violating not only the Biz-Op Rule but also the FTC's basic statute against "unfair and deceptive" practices. If they've been on the wrong side of the FTC all this time, then why weren't they sued earlier? One guess is that, individually, they weren't important enough enforcement priorities before. But now, the new Biz-Op Rule gives the FTC a powerful weapon to wield against an entire marketing sector – "work-at-home" programs – it sees as populated with hucksters seeking to grab the "last dollar" from financially-distressed "Great Recession" consumers. Once confined to the realm of vending machine businesses and the like, and limited to biz-ops costing $500 or more, the Rule now covers "work-at-home" offers carrying no purchase minimum. It requires detailed written disclosure, in a prescribed form, of several items of information, including the basis of earnings claims – the sine qua non of biz-op offers. The seller must disclose, at least seven days prior to sale: a) who it is; b) whether it's making an earnings claim; c) whether it, its affiliates, or key personnel have been involved in any legal actions; d) whether it has a cancellation or refund policy; and e) a list of purchasers within the past three years. If the seller makes earnings claims, has been sued, or has a cancellation/refund policy, it must provide supplementary information substantiating the claims, identifying the suits, and stating the key cancellation/refund terms. The disclosure document must be provided even if the seller is not making earnings claims. A seven-day disclosure requirement of this type will kill many biz-ops, including ones that offer legitimate opportunities to struggling consumers. It is particularly nonsensical for work-at-home offers that initially may cost nothing (except shipping and handling) or only a modest amount. Consumers considering a tryout or purchase of an income opportunity with minimal financial risk don't need such overprotection, and small businesses shouldn't face extinction to provide it. There may be hope, though. Biz-Op Rule defendants need to read the Rule carefully to see if it even applies to them. Its definition of "business opportunity" doesn't apply to just any work-at-home program but only to those based on a solicitation to "enter into a new business" that involves a "required payment" and in which the seller offers to "provide outlets, accounts or customers, including … Internet outlets, accounts or customers, for the purchaser's goods or services." It does not include providing "advertising and general advice about business development and training…." Parsing this definition, Biz-Op Rule targets, in constructing their defense, need to ask themselves: 1) Do my customers actually become their "own bosses," selling their own goods or services to their own customers, or are they just "finders" for my products? 2) Do I actually "provide outlets, accounts or customers" to my customers, or concrete assistance in obtaining them, or am I really just offering advertising and general business help? 3) Are my customers really making a purchase "payment" if my offer is initially free with at most only shipping and handling fees and a chance to cancel? If you're a work-at-home opportunity seller and the answer to any of these or other coverage questions is no, the heavy-handed new Biz-Op Rule may not apply to you. If so, then the next challenge may be getting the FTC or a judge to agree. Trying to increase your Google rank that is like no other?

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