Shoemoney - Skills To Pay The Bills

Link to ShoeMoney Internet Marketing Blog

Posted: 05 Nov 2012 11:31 AM PST

I just got a email from a gentleman who has the next awesome product. He wants to make a informational product and sell it. He is super legit and he is a multi millionaire so I have no doubt what he wants to sell works.

Now I get emails like this all the time and I can’t speak for everyone but everyone I have ever checked out is pretty awesome. Some are completely revolutionary and if someone follows it step by step there is NO doubt you can make a lot of money.

Before I go to far into it let me give you a great example:

When I was growing up I had this neighbor who made AMAZING food. It was sooo Amazing good like nothing you would ever get at a restaurant. One day he got a small business loan and opened a restaurant. It did well. At least I thought. Every time I went in there it was busy as shit. But sadly it failed. Badly…

But that is very common and why a HUGE percentage of new businesses fail.

Here is the reason… are you ready for it?

Its always the model. Its never the product.

The EXACT same thing happens in our space. You can have the greatest product ever but if you do not understand the model on how to sell it… and how to monetize it then you are fucked.

In order to sell your product or service you have to:

Get affiliates to promote it. The general model is to pay out 75%-120% of the sale price. Without this your product goes no where.
Guarantee the user consumer will make a ton of money.
Guarantee the user consumer have to do ZERO work.
Have testimonials where people talk about how the product changed their life.
Guarantee the user will make money while they sleep.

That seems crazy right? After refunds and paying affiliates your going to lose probably 30-50% of your money.

To make money on your product or service you have to:

Make the refund process VERY hard for the consumer. Send something physical so they have to return that in order to get a refund.
Sell the person’s information to coaching floors, tax preparation services, 401k planning and then do a revenue split with mass mailers on all of the buyer and partial data.
Promote other people’s products with your new list of emails.

By the time everything is said and done you should be 100% of the original purchase price in the green.

Now once I explain that to people they usually retort with something like:

But you have had tons of great products and services that have been very successful. How did you do it?

Well first of all I have to disclose something to you. Know how I know so much about the above? Because I went down that road for a short time. I have no excuses it is what it is. I will tell you it was a huge mistake.

Guess why I failed.

I am easy to find and get ahold of.
I refund everyone who wanted a refund.
But the bottom line is I was not willing to do what it would take to be competitive (to the mainstream) by sinking well below FTC guidelines.

But I have had many products and services succeed without sinking to a low level. Which is probably why so many people turn to me for that question.

So ok let me answer that directly. Ready for it?

Give people value and build trust with them.

Evidently a lot of people find value in my blog. Whenever I sell something it sells. A while back I wrote a 80 some page PDF called the Affiliate Cash Tree. When it was for sale I did not make any income claims or promises of wealth with no work. Instead I made a simple description of the product and a button that said “Just Buy My Shit”. I had no affiliates. I just used my blog to promote it. I sold $40,000 worth in the first 24 hours and another 20k or so later. Sure I had some refunds… but it was a great product, people loved it.

BUT I only reach so many people. And while selling 60k (maybe 50k after refunds/paypal fees) may sound like a lot it doesn’t even cover a month of my expenses. But honestly it took me a week to write that PDF and it was somewhat bonus income.

So here is what I do and why it is so effective.

Give people something of value. Something that shows you do know what you are talking about.
Establish credibility right away.
Show what makes you different then your competition
Tell people the reason you are selling your product or service.
Tell people how you started.
Make it easy for people to get ahold of you. Its never been easier then ever to interact with people interested in your products and services through email and social media.

You have to do what your competitors CAN’T.

I have sold over 10m+ of other peoples products through email. One guy even bought me a brand new BMW cause I sold 500k of his product.
Nominated by eBay for a Presidential Award in 2007.
Had my own segment on Good Morning America answering questions from small business people.
Been in countless major news outlets.

This is what makes me different. I know you are better then your compeditors, probably have press, and have REAL customers that love your products.

For instance when you signup to http://www.shoemoneytraining.com

I give you a free ShoeMoney System account.
Give you more free stuff.
Talk about why you should listen to me and not these other idiots who have never done anything.
Give you more awesome free stuff.
Build more trust with you.

Then I sell you shit. Go ahead and sign up. You will buy something. I know it sounds funny, and maybe even cocky but its just fact.

This is one of the key factors why our PAR Program has taken off like a rocket. You take someone like me, who has 8 years of copywriting experience to build relationships and sell shit through email and put it to work for your product or service…. for our clients its night and day.

But wait it gets better!

Have you noticed what I did in this post? I gave you a huge amount of value on how to sell your product or service. I established that I know what I am talking about. I talked about all the press I have gotten and awards. So I bet you are now ready to sign up for the PAR Program and let me consult and setup your company to make money while you sleep…

Trying to increase your Google rank that is like no other?

Negative Target Fixation – Do You Have It? - DailyBlogTips

Negative Target Fixation – Do You Have It?

Posted: 05 Nov 2012 03:52 AM PST

You don’t love blogging the same way you used to.

Sure, it is hard work and it's not always like dancing on the roses, but you are making it harder than what it is.

Instead of visualizing the success and happiness, you are falling into negative thinking, like: "I won't succeed, because I'm good enough," "Why should anyone listen to me and what I have to say," or "Those other bloggers are ahead of the game, so it's useless to continue."

Ok, so maybe you have a bad day when you are thinking like this? Or if your mindset has been like this for some time, then I advise you to stop right now!

And no, not your blogging buy your negative thoughts, because they are ruining your every effort to become a successful blogger.

Negative target fixation

Have you ever heard about negative target fixation and what it means? If you haven't then that that's OK. In fact, I just learned the term myself just recently.

What it means is that when you focus on something negative, you'll going to get it – even if you don't want it. And let me quote Wikipedia for a perfect example of this:

"A motorcycle or bicycle will tend to go where the rider is looking; if the rider is overly focused on an obstacle, the cycle can collide with that object simply because of the rider’s focus on it, even though the rider is ostensibly trying to avoid it."

The same thing is in your blogging: you are getting what you focus on. If you focus on diminishing your results or thinking that you are not going to make, then sure, that's exactly what's going to happen.

Now, the question goes: Why would you want to focus on negative instead of positive? Is there a rationale behind this thinking?

The fear of failure

Your negative mindset towards blogging can be tracked down to two things: lack of self-confidence and fear.

And before you start saying that "I'm not afraid of anything" or "there is nothing wrong with my self-confidence," listen to me for a minute anyway.

The thing is that everyone has doubts, lack of confidence (at least times) and fear too, no matter how experienced blogger you have.

If you have just started out blogging, your fear is that no-one is listening to you (no visits to your blog). If you are a full-time blogger doing a product launch, your fear may be that no-one is going to buy your product and you are facing a financial disaster.

On whatever level you are, there is always going to be issues with self-confidence and there is always going to be fear, but how much you focus on them is going to make a difference in the long run.

This fear can be in just not believing in yourself. You are afraid that you'll fail or that if the success comes to you, you won't know how to handle it (which can lead you thinking that you'll screw up somehow and you'll still fail).

If you keep thinking these thoughts, then sure, blogging can become too hard. It's raw, hard work anyways, but if your mind is focusing on the negative, you are making it double-hard – just for nothing.

A simple journal and what it can do for you

We need a pat on our backs every now and then. We need someone telling us that "you're actually a really good guy" or "in fact, you are doing great already."

Well, what if no-one is saying those things to you when you most need it? Who is going to encourage you or making your feel better?

It's going to be you!

Let me explain what I mean. So, even though it's nice to get compliments every now and then, you can't really control them and when they are given. If you are feeling bad right now, having a complement and self-confidence boosting comment is not going to help you if it occurs in 6 months from now.

So how to get instant compliments – right now when you need them?

You start writing a gratitude journal from this day on. Start putting down all the blogging victories that you had and all the things you felt grateful of. Eventually you have a book full of positive memories that you can get back to as soon as you start to dwell in negative feelings.

When you see what you have already achieved – no matter how big or small it is – you are going to feel good and you remember that you aren't that bad after all.

Like I mentioned, we all need a pat on our backs every now and then and this is the way to get those "pats" on-demands, whenever we need them.

Get rid of negativity and take action!

Negativity has no place in your thoughts and you can take these steps to move closer to your goals:

1. You'll have to start from somewhere. First, of all, we have all started from somewhere – whether it's you who have just started blogging or someone who is making 6-figures per year.

It's helpful to remember that you keep this in mind, if you are putting yourself down unnecessarily.

2. Others have failed too. Another important lesson to remember is that you others have failed too. But instead of just dwelling on the past, they learn from them and move on.

The fact is that failing on something is the best teacher and while we are not trying to fail on purpose, it happens to everyone – no matter on which level of blogging you are.

3. Remember your past successes. Start a gratitude journal. Make a habit of writing it 5 minutes per day, by listing the good things that occurred to you.

You could be writing things like:

Someone gave me a positive comment on my post
I was able to help other blogger promoting his/her posts
I made my first dollar online

This is very simple stuff, but yet very effective. And what matters the most is that these experiences are your personal ones – not someone else's. You made them happen and you deserve to be reminded on those positive things on a frequent basis.

4. Focus on the positive. When you keep making notes of positive things, you'll start to appreciate more what you have achieved.

No matter if you are not that 6-figure blogger yet, knowing that you have done good things will help you when you start to feel down.

This positive feeling helps you to take action in the future too and you are not going to crash like the motorcyclist, who is focusing on the obstacle.

Instead, you can now get past the obstacles unhurt and you can keep on going strong.

Conclusion

By remembering all the small victories you had in blogging and writing them down, helps you to deal with obstacles later on your blogging path.

Focusing on negative things is useless and counter-productive: they just make your blogging journey harder than what it is.

Make a switch from negative views to positive by having a gratitude journal. Write down your successes and get back to that journal as soon as you need some "mental" pat on the back.

When you remember what you have already achieved and appreciate it, you'll see your future a bit more positive than before.

Over to you: How do you handle obstacles in blogging? How do you make sure you are not paralyzed after failing – and start taking action again?

Timo Kiander, a.k.a. Productive Superdad, teaches WAHD superdad productivity for work at home dads. If you want to improve your blogging productivity, grab his free e-book, 61 Ways for Supercharging Blogging Productivity.

Original Post: Negative Target Fixation – Do You Have It?

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