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Verba Volant, Scripta Manent - DailyBlogTips

Verba Volant, Scripta Manent - DailyBlogTips

Verba Volant, Scripta Manent

Posted: 01 Nov 2012 01:22 PM PDT


“Verba volant, scripta manent” is a Latin proverb that means “spoken words fly away, written words remain” (hey, if nothing else you learned this reading the post…). I find this proverb to be one of the most valuable ones in business situations.

As you might remember I am working pretty much full time now with software and mobile applications development. A couple of weeks ago we landed a project with an organization. The project involves developing a logbook app where the employees and associates of the organization will input data, and that data will first be saved into a local database and later synchronized with a central server.

When we had a meeting to discuss the project details it didn’t seem that complex, so we gave the client a fast turnaround time (30 days) and charged a moderate price. Everyone was happy, and we started the development.

Ten days or so into the project the client started calling us and requesting new features. We said those extra features were not requested during the initial discussion of the project. The client said they were. As you can see, spoken words fly away, and they did in the case.

Obviously we had a contract for the project, but we weren’t careful enough to outline all the features of the application and other small details.

We managed to accommodate both sides eventually, but it took many hours of negotiation and some extra work from our side. If instead of handling the whole thing verbally we had a project description written down with all the features and expected deliverables this problem wouldn’t arise in the first place.

And this principle applies to pretty much every endeavor you can image. Buying things, selling things, hiring people, getting hired, lending money, borrowing money, you name it.

Writing every single detail down on paper will take 30 extra minutes of your time upfront, but it might save you hours and big headaches in the future.

Verba Volant, Scripta Manent.

Wanna make money with your website?

Original Post: Verba Volant, Scripta Manent
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ProBlogger: 14 Ways to Promote Your Latest YouTube Video

ProBlogger: 14 Ways to Promote Your Latest YouTube Video

Link to @ProBlogger

14 Ways to Promote Your Latest YouTube Video

Posted: 01 Nov 2012 07:05 AM PDT

This guest post is by Jenny Dean of Floppycats.

If you're like me, you put a lot of time, effort, and thought into your YouTube videos.  Even if you don't, since YouTube is the second most searched engine in the world (and owned by the #1—Google), there is good reason to make the most of each upload.

Here are the 14 tasks bloggers should do whenever you upload a YouTube video to your YouTube channel.

  1. Add an SEO-optimized title: Your YouTube video title is essential in helping your video be found, so use appropriate keywords.
  2. Add an SEO description: Include a description that isn't keyword stuffed, but does include your main keywords.
  3. Add your website link to the description: If you have a website or blog, be sure to provide a link back to that.  You can also include links to all of your social media channels.  When posting links, be sure to include the "http" or the "https," as that’s the only way YouTube can automatically hyperlink it.

    Adding your URL

    Also, be sure that your main link is visible above "the fold"—in other words, above where the Show More section. Most people will not click on Show More, but will click on your main link.

  4. Maximize your tags: so many people do not maximize the number of tags that they can have. Tags are your keywords, and they are critically important to being found. Include any relevant tags. Then, check back in a month or two to see how that particular video is being found—and change out some of the tags that are insignificant. For your long-tail keywords, be sure to include them within quotes, like "Business Blog Writers," so that they’re searched as single phrases, rather than three separate words.
  5. Post on Pinterest: In August, Krizia taught us How to Add Your YouTube Videos to Pinterest. Note that Krizia also suggests branding every video that you have on your channel because Pinterest allows people to watch the video directly on Pinterest. Unless they have motivation or reason to find out more, most viewers will not click through to your YouTube channel.
  6. Like your video: The number of likes on your video helps it gain popularity, so by liking it, you're just helping it get the attention of the audience you’re trying to target.
  7. Share it on Facebook: Whether you have a Facebook page dedicated to your blog or website, or whether you just use your personal Facebook profile, you will want to share your video there for people to see.  You never know who they will share it with—this is how many videos have gone viral. If you are posting a video that involves a company, take the time to tag them in the post with the video link.
    Share it on Facebook
  8. Share It on Twitter: As usual, you want to shoot a link to your video out to all your Twitter followers. Be sure to include relevant hash tags and, if your video features a company and its product, then you definitely want to include their Twitter handle in the tweet too. For example, when I upload a product review for Floppycats, I then send out a Tweet like this, "Ragdoll Cats Chow Down on Eden Foods Bonito Tuna Flakes—Floppycats http://ow.ly/cU6Gp @edenfoods #cat #cats".
  9. Share it on Google+: YouTube is owned by Google and so is Google+. They like each other, so make sure they like your videos too.
  10. Share it on LinkedIn (if appropriate): If your video is business-related and will help your efforts to grow your business, then you certainly want to share it on LinkedIn.
  11. Schedule it to post on HootSuite monthly, for the next year: I like to come up with a Tweet or a Facebook posting for each new video, and reschedule them for release once a month for a year. As a blogger, it shows companies you’re promoting that you are looking to maintain your relationships with them, and also helps an old video enjoy new life every month.
  12. Create a video response: Search for a video that is similar to yours, and rather than writing a comment about it, create a video response that will attract the audience you want.
  13. Write a blog post and embed the video: More than likely you are trying to get Google to love your website and want to put it at the top of their search engine results. So make them love it more by embedding your YouTube videos into your blog posts.
  14. Add it to a playlist: Whether you have already established playlists, or need a new one for this video, add it to a playlist using a relevant keyword from the video.

They’re the essential 14 steps, but are other things to do when you post a video, like adding annotations, asking people to subscribe, and adding transcripts, as Deepak covered in SEO Your YouTube Videos in 10 Steps.

What are some of the things that you do when you upload a video to YouTube?  What would you add to this list?

Jenny Dean is the Editor over at Business Blog Writers, online SEO content writers.  She also runs her own blogs and each of them has a YouTube channel:  Floppycats, Antioxidant-fruits and Guide to Couponing.  Business Blog Writers offers a YouTube enhancement service to help you execute these 14 things to do!

Originally at: Blog Tips at ProBlogger
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14 Ways to Promote Your Latest YouTube Video
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