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“How to Score a Job on the ProBlogger Job Board” plus 2 more

“How to Score a Job on the ProBlogger Job Board” plus 2 more

Link to @ProBlogger

How to Score a Job on the ProBlogger Job Board

Posted: 02 Oct 2012 01:09 PM PDT

This guest post is by Jason Bacchetta of Life’d.

After posting quite a few jobs on the ProBlogger Job Board, I’ve come to realize that a number of pet peeves affect my decision as to whether or not an applicant gets hired. Although some jobs receive upwards of 500 applicants, few of those people will follow these twelve easy steps to scoring the job.

Implement the tips given here, and watch the positive responses to your applications skyrocket!

1. Follow the instructions

The very first thing you should do before applying for a job is read the entire job post.

If the company or individual asks for something specific, be sure to follow the instructions. After you’ve completed the application, go back through both your application and the job posting, making sure you’ve covered all your bases.

By following this first step, chances are you’ll already be in the top 20% of applicants.

2. Start with the application itself

Believe it or not, I’ve had applicants ask me not to take their initial application into consideration when judging how qualified they are for the job.

Your application is your first impression, when you should be trying your hardest. If you’re unable to demonstrate your qualifications now, why should you be trusted to perform in the future?

Use complete sentences in your application, and make sure you’re not making any obvious spelling and/or grammatical mistakes (read 3 Simple Grammar Tips to Improve Your Writing).

3. Act fast

If you find an exciting job opportunity, you need to act fast. As mentioned, some postings will receive hundreds of applications. Don’t wait a week before applying; get started immediately.

By being one of the first to apply, you’ll get noticed before the hiring manager becomes overwhelmed and, even more importantly, before the job has been filled.

Keep in mind, though, that “acting fast” doesn’t mean you should submit a sloppy application with a dozen errors; this will cancel out any advantages you might gain from applying early. Rather than getting eyeballs on your application, your email will end up getting trashed.

4. Don't be demanding

Occasionally, I’ll get an email that sounds more like a decree than an application.

Telling the hiring manager how it’s going to be (e.g., “I get paid weekly via PayPal,” “I will submit X amount of articles on these days,” etc.) is not likely to go over well.

Don’t be so aggressive. Focus on getting hired first, and then get into the details and the negotiating once you know the hiring manager is interested in you.

5. Be direct

Start off your application with exactly what was asked for, and format your email so that it can be scanned.

If you choose to send one big block of text covering every minute detail about your awards and past experience, you will come across as a poor communicator … and boring. At the very least, this will earn your application a “come back to later” tag.

Additionally, don’t send the hiring manager all over the web with 30 different links. The person reading your application wants to find what they’re looking for quickly and without feeling like they’re spending more time doing research than actually evaluating you.

6. Submit relevant examples

If you’re applying to become a writer on a personal finance blog, link to articles that you’ve written in that particular niche. Submitting a portfolio that consists of random ramblings or medical research won’t get you far. Remember, your voice and writing style are going to be taken into consideration as well.

In other words, take that same cookie-cutter application that’s getting sent to everyone, and customize it to be better suited to this particular job.

7. Be honest

If you’re submitting an application that has been written by someone else, you’re going to be exposed in a flash. I’ve had applicants submit impressive applications, but when it comes time to write an article, their work barely qualifies as English.

Likewise, if you’re submitting sample articles that have been heavily edited by someone else, be upfront about it. Otherwise, you are going to be expected to deliver work of that quality each and every time.

Most companies won’t have any problem with letting you go the moment you fail to live up to their standards.

8. Don't hesitate

Don’t send over an email asking whether or not you should apply, even if you’re just checking to see if the job has already been filled. You may come across as lazy or unsure of your own qualifications. If you’re not confident in yourself, why should I be?

9. Be realistic about pay

The web has completely changed the way publications are run. Rather than a few magazines that charge for each edition and stuff ads into every other page, we now have tens of thousands of websites that everyone expects to read for free.

Think about it. How often do you pay to read an article on the Internet? Sure, maybe you click on a few banner ads here and there (or maybe you have a program like Adblock installed, in which case the publication is actually paying you to read their articles), but the fact is, revenue isn’t what it used to be when traditional media ruled.

Be realistic about how much you expect to get paid for writing on the web. Of course, there are still publications out there that pay upwards of $2 per word, but those jobs are few and far between.

There are U.S.-based writers with some college education who are willing to write for as little as $0.03 per word. On the high end, I personally pay upwards of $0.10 per word to my best writers. These are people who not only have excellent written English skills, but who are also capable of generating intriguing article ideas and producing viral content with little to no help from me.

10. Be patient

Obviously, knowing that someone truly wants the job for which they are applying is a plus for the person doing the hiring. But don’t get too far ahead of yourself. At the very least, give it a few days before following up on your application. Ambition is great, but you don’t want to look too desperate or pestering.

Also keep in mind that popular jobs—ones that offer good pay and tend to be more exciting—are going to receive a lot more applications than the others. Therefore, in some circumstances, you may want to hold off for a couple weeks before sending over a second email.

11. Don't burn your bridges

You’ve heard this phrase before, but you may not have known that it applies to freelance web positions as well. You never know how many web properties someone owns. And many website owners will ask each other for referrals when looking to fill a position.

I’ve had people burn me in the past, who then went on to apply for other job postings of mine. Needless to say, they didn't get a response.

12. Treat it like a real interview

All of these guidelines point to one simple rule: treat your online freelance applications as if they were a real job interview. If you wouldn’t say something or act a certain way in a face-to-face interview, why would you do it via email?

This is a guest post by Jason Bacchetta, founder of Life’d, where you’ll find life hacks, health, finance and productivity tips.

Originally at: Blog Tips at ProBlogger
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How to Score a Job on the ProBlogger Job Board

Is Your Facebook Page in Danger of Deletion? Save Your Fans in 6 Steps

Posted: 02 Oct 2012 09:08 AM PDT

This guest post is by James Dunworth of the Ashtray Blog.

On the 28th August, shortly after getting our 14,000th follower on Facebook, we received one of those emails that makes your heart not just sink, but plunge through your stomach and crash onto the floor.

Facebook had deleted our page from its network.

Facebook email

In this post, I'll provide some hard-won tips that’ll show you:

  1. how you can avoid losing your Facebook page
  2. what to do if your page is deleted
  3. why and how to diversify your traffic sources
  4. how not to lose your Facebook page in the first place!

6 tips to save your page

First up, here are six tips that night help you avoid having your Facebook page deleted in the first place.

1. Read and re-read the Ts and Cs—and keep up with the updates!

I'll start with this one, as I believe this was the key mistake we made!

We'd been through the network's Terms of Use with a professional Facebook agency, and thought we were acting in accordance with their guidelines—not using Facebook ads to advertise our products, but promoting them from time to time on the page itself, for example.

A week or so before we lost our page, Facebook emailed us with some updated terms and conditions. If I had taken the time to read them, we might still have our page today.

Most people don't bother to read terms and conditions. On Facebook, that could be a mistake! You can find Facebook's full terms and conditions here.

2. Run your competitions through an app

Competitions are a fantastic way to gain followers, but they have to be done right:

  • You need to use a third-party app to run your competition.
  • You can't use Facebook Likes as a voting mechanism.
  • You can't announce Facebook winners through Facebook.

An alternative to running a Facebook promotion is to post a link to a competition you’re holding off Facebook, adding the disclaimer:

"This promotion is in no way sponsored, endorsed, or administered by, or associated with, Facebook."

Social Media Examiner have an excellent article which will help guide you through the minefield or running a contest on Facebook, called Facebook Promotions: What You Need to Know.

3. Don't upload copyrighted material

These days, everyone shares images on social network. However, if someone complains about some material you have shared, you could find your post deleted. Check that anything you share is available for public reuse before you publish it to Facebook.

4. Get your cover photo right

Facebook cover pages can't:

  • include calls to action (e.g. "Buy Now")
  • include contact details
  • contain prices or discounts
  • contain text that encourages people to Like or share the page.

5. Get your Facebook name right

Facebook names can't contain generic terms, use excessive capitalisation, contain character symbols, or use “superfluous” descriptions.

6. Create multiple page administrators

Two examples of lost pages I came across when I was researching this post included:

  • cases where admins accidentally deleted the page themselves
  • pages being lost because an individual admin had his or her personal Facebook account deleted.

Choose your page administrators carefully, though—these admins will also have the ability to delete you, the page creator.

What to do if your Facebook page is deleted

Those are the basics, but the Facebook terms and conditions can change at any time. What can you do if you suddenly find your Facebook page has been deleted?

1. Appeal

When you get Facebook’s email about your page’s deletion, you'll also get a link to a form that allows you to appeal the action.

Although we didn't get a reply to our appeal, there's always a chance you will, and a few other Facebook admins have managed to have their pages restored.

If you work with a social media agency, you might also find that they have a contact within Facebook—see if they can use their contact to get an explanation and make an appeal. Unfortunately, to date, appealing has not worked for us.

2. Pause any advertising for your page

In our case, Facebook continued to take money for ads that pointed to our defunct page. Make sure you cancel those ads, or you’ll be wasting money!

3. Create waves

Some bloggers who have lost their Facebook pages have managed to get them back by creating a community backlash.

When Ken Envoy of SiteSell lost his Facebook page and its 16,000 members, he immediately published a blog post titled, Urgent: We Need Your Help.

He urged his readers to spread the story, and credits his Facebook page's restoration to their efforts.

We're trying to do the same thing, and have set up a petition to ask Facebook to warn admins and give them a chance to change their pages before deleting them.

4. Make a story out of your loss

"A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty."—Winston Churchill

We blogged about our story, and it went viral! We were astonished to get over 2000 shares of our first blog post about our Facebook page loss.

I also contacted several bloggers about our story when we created our follow-up petition post. As a result, Aaron Wall very kindly shared the story with 68,000 followers, Amy Smarty from MyBlogGuest signed our petition and shared the story, and ProBlogger invited me to write about the story!

It doesn't make up for the loss of our page, but we received a lot of heart-warming support, and got some good links from other blogs out of the loss.

5. Start a new Facebook page—quickly!

People joined your Facebook page for a reason: because they liked it! Some of those people will join your new Facebook page, and you might be surprised at the kind messages of support they add to your page.

It's worth starting the page quickly, and with a similar name—then, people looking for your page will be able to find it before they have forgotten about you!

Obviously, it’s important to also try to analyse why Facebook might have deleted your page, so you can avoid making the same mistakes again.

A lesson learned: diversify your traffic sources

Another key lesson we learned from this experience was not to rely one source of traffic. Our Facebook page was important to us—too important—but luckily, we also have other sources of traffic.

If you are relying on any one source of traffic, remember it can disappear rapidly. Work hard to make sure you are diversifying your traffic sources! Here are several which work well for us:

  • Pinterest
  • Google+
  • search engines
  • affiliates (only relevant if you have a product to sell)
  • advertising
  • Twitter
  • specialist forums
  • our newsletter
  • blog links
  • blog commenting
  • specialist blogger groups on Facebook (If there aren’t any in your niche, why not start one?).

Have you ever lost a Facebook page? If so, what did you do? Let me know in the comments!

James Dunworth is the author of the Ashtray Blog, where he writes about e-cigarette news and tobacco harm reduction.

Originally at: Blog Tips at ProBlogger
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Is Your Facebook Page in Danger of Deletion? Save Your Fans in 6 Steps

Attend the ProBlogger Training Day Virtually

Posted: 02 Oct 2012 05:53 AM PDT

IMG_7591-1.jpeg Are you looking for a little inspiration and guidance in your blogs development? The ProBlogger Training Event Virtual Ticket could be just what you need.

Earlier in the year when I announced the ProBlogger Training Event—an event to help bloggers develop profitable blogs—in Melbourne I’ll admit that doing so made me feel very, very nervous.

I’d just put a deposit down on a venue with a bigger capacity than we’d filled before, and while we’d sold out smaller venues previously, we’d only ever done so for single-day events. This year, we were moving to an event held over two days.

I need not have been nervous—tickets sold out quickly (just under three months before the event) and ever since, we’ve had a steady stream of requests for people wanting tickets who we’ve had to say no to.

There has also been a heap of interest from those living outside of Australia for the event. A number are making the trip, but the most common request we’ve had has been for online access to the content—a virtual ticket.

Your wish is our command: today I’m pleased to announce the ProBlogger Training Event Virtual Ticket.

What is the ProBlogger Training Event?

The ProBlogger Training Event (being held on 12-13 October in Melbourne) is all about inspiring and equipping bloggers with the knowledge to help them build profitable blogs.

We’ve put together 21 sessions over two days on a range of topics including:

  • an introduction to monetizing blogs
  • working with brands—monetizing through advertising
  • monetizing with sponsored posts
  • how to create and sell ebooks
  • making money through continuity programs, courses, and membership areas
  • launching products and services on your blog
  • photography for sponsored posts
  • branding your blog
  • turning visitors into raving fans
  • taking a new blog to success
  • social media and community
  • how to use email to drive traffic, build community, and make money
  • and much more.

speakers.jpeg
Speakers include myself, Chris Guillebeau, Shayne Tilley (Web Marketing Ninja), Sarah Wilson, Nicole Avery, James Tuckerman, and many more.

What is the Virtual Ticket?

While the live event is long since sold out, we’ve designed the virtual ticket to be the closest thing possible to actually being there.

It gives you access to:

  • audio recordings of every session—21 hours of teaching in all
  • all the slides used by presenters at the event (yours to keep as PDFs)
  • access to an exclusive live webinar with me after the event where I’ll take post-event Q&A (this will be recorded for those not able to get to the live webinar)
  • access to a private Facebook group to network with other virtual and live attendees, speakers, and event organizers.

You’ll get access to the audio and slides shortly after each session on 12-13 October, to listen to straight away or to come back to later to take in at your own leisure (again and again if you wish).

This event is perfect if you're a blogger wanting to build a profitable blog. You’ll come away with some great information and inspiration from bloggers who are actually doing what they’re teaching.

Take advantage of the early bird price today

The early bird price of this virtual ticket is just $149 US. This is a saving of 25% on the full price of $199, which comes into effect on 10 October.

So don’t delay—grab your ticket today here.

Originally at: Blog Tips at ProBlogger
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Attend the ProBlogger Training Day Virtually

The Importance of Being First in Niche Blogging - DailyBlogTips

The Importance of Being First in Niche Blogging - DailyBlogTips


The Importance of Being First in Niche Blogging

Posted: 01 Oct 2012 01:06 PM PDT


The ones who do something first usually get the most credit. Be that in business, innovation, creative work. In some cases, it is due to satisfying the audience even before they realize they have the need. In other cases this can even translate into being the first who answers an already apparent need, something already missing. However, for the most part it's mainly due to serving the curiosity which is ever growing.

The thing is, that answering this need, being the first who provides the content, is as good a place to start as any when wanting to establish yourself as an authority within your niche, as well as capture a bigger market by leveraging random affinities and going viral.

Don't let me bother you with flowery prose, and let's delve deeper into why is it that you should always stay on top of what is new in your niche.

1. New things to write about

Even if sounding way too naive, this holds sense. You always have something new to write about, right? Think again. You will realize that on a second thought that's almost a no. How come?

You see, even if the material you create is new in the sense of never repeating what you already have on your site, it's probably talked about many times before, on sites that share the similar theme.

Now this is not that bad of a thing, don't get me wrong. You definitely have contributed with presenting it in a slightly different fashion, from a different perspective, having it connected with other information, thus making it unique (have you?).

But it is still not something entirely new, you see.

By staying on top of what is happening in your niche, you can have something brand new to say to your readers. And not only them, but the whole audience interested in your niche- the potential audience, that is.

2. SEO candy

Realizing that every day billions of searches constantly happen, and that one third of those has never been typed into the search query box before, you should already get the picture about what this means.

In short, it means that sometimes chasing the event keywords or trying to predict the search volume of new trends beats already popular keywords by a huge margin.

I recently wrote a huge review about the Insanity workout. The thing is that it became quite popular in the world of fitness. The workout, that is. So, targeting an audience that resembles the workout potential buyer, I figured that it's a great thing for me to cover. However, I did this a little bit too later.

Granted, I rank well with the review, have some conversion and sales going on, tons of visitors on a monthly basis. But, had I decided to go for creating the review the moment this workout was out of the oven, things would have been entirely different. You get the picture, right? If I stayed on top of what is happening in the niche, I would have made a fortune by now. But alas, we learn, and that's a good thing.

Sometimes try and even predict what will be going on in your niche. Take for example people who build sites around event keywords before they even happen. Like creating a site for, let's say the Olympics. Sounding familiar? Darren Rowse did this once. Way back, with the games in Athens, 2004 was it?

Since then many others tried to duplicate this approach, creating sites around things that they predicted would be talked about. The epilogue? Some had huge success with it, that's for sure.

Now here is the thing; Not only they made a site centering the main keyword, they also tried to predict things like lack of available hotel rooms, traffic jam, incidents… You know, things that happen constantly on such events. In short, the result was great. Whenever some of these happened for real, they already ranked pretty well. And that's a lot of traffic if you ask me.

3. Link bait

We slightly went off-course with the previous one. I hope you don't mind. Let's get specific again, shall we?

The reason why I'm not putting link bait in the same basket with the SEO aspect, is because I refer to it more in terms of Internet Marketing.

You see, being the first to create content about what is new and trendy in your niche, the content itself becomes what SEO's know as link bait. In short, content that is very likely to be linked. And regardless the form, be that in text, video, podcast, it buys you a lot of links either way. The reason being, because it covers what's new and trendy, and we already discussed that people have the intrinsic need for such things.

But creating the content would not suffice all by itself. It has to either be a valuable resource (like those huge articles that Glen from ViperChill makes), present things in a certain entertaining fashion, make connections with other niche related aspects – random affinities (this term is coined by Ian Laurie from the SEOmoz community, and basically means an existing connection between two topics only in terms of having a common audience).

Your content can cover one of these, and classify as link bait.

4. Becoming authority within the niche

How long do you reckon before people start to notice you in the sense of always being the one who brings the new right on the table? News travel pretty fast on the Internet. Go viral with one story, and you already caught the attention of the biggest part of your potential audience.

It won't be that much longer before people turn to your brand, and start looking for exclusive content that can rarely be found other places.

Of course you will have to stay innovative and create content that satisfies those needs. Creating random affinities is as good a place to start as any. But I digress…

The thing is, be the one sharing the new going on in your niche, and you will see that people see you in an entirely different light authority wise.

5. Making connections

This one is very tightly connected with the one above. Mostly in the sense of big players noticing you. They will cite you, maybe even ask you for advice or interview. Even linking to your work, they will make an effort to contact you, since it's clear that you are an up-and-coming player in their niche now.

If you bother to ask, many bloggers will tell you that they made most of their connections this way.

Knowing what is going on in your niche can give you the upper hand in captivating and wooing your audience as well as opening to a new one, earning those links and Search engines love, thus ranking for those keywords as well. You will also make countless of connections, build authority while at it, and even expand your area of interest niche wise by leveraging the random affinities in connection to what is new.

Slavko Desik is writer and editor at Lifestyle Updated, a site about improving one's lifestyle and enjoying life full time. He also writes about subjects closely connected with internet marketing and blogging.

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Original Post: The Importance of Being First in Niche Blogging