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“How to Write Like Your Teacher Told You Not To” plus 1 more

“How to Write Like Your Teacher Told You Not To” plus 1 more

Link to @ProBlogger

How to Write Like Your Teacher Told You Not To

Posted: 26 Aug 2012 01:08 PM PDT

This guest post is by Karol K of 100WPthemes.com.

These days, everyone’s a blogger. I’m a blogger, you’re a blogger, most people who end up commenting on this post will be bloggers too. And literally every one of us has the main goal of providing the elusive “quality content”.

However, the main problem is that virtually everything around us—social media, other commitments, you name it—tries to prevent us from doing so.

And despite the fact that there’s a massive number of tips online on how to write properly, the advice isn’t structured. There are just various bits of information here and there, so it’s difficult to keep everything in mind once you begin working on a new piece.

That’s why I want to share this following idea with you. The idea of writing exactly not like your teacher told you to.

This should be easy to grasp as we all went to school, and we all kind of remember what “good writing” is—according to our teachers.

Just a word of explanation before we begin. I’m from Poland. The school system is different here, but I’m pretty sure that the general rules of writing taught by teachers are pretty similar worldwide. Feel free to correct me, though!

The trick for us as bloggers, however, is to take this advice and flip it completely by doing exactly the opposite thing.

Don’t use long blocks of text

Chances are that your teacher told you to use long paragraphs so you can explain your points in great detail. Long blocks of text are easy to grasp on a piece of paper, but not on a computer screen.

Use a maximum of four to six lines of text per paragraph.

Don’t use complex language

In real life, using complex language doesn’t make you smart, it makes you a smart alec.

Simple words are better for getting your point across quickly.

Don’t wait to deliver your main point

The whole trick of online writing is to deliver your point early on. People simply don’t have time to read 600 words of your article to get to the point. That might work in school, but it doesn’t online.

Deliver your point in your second paragraph (unless you’re creating a list post).

Don’t introduce too many ideas

A blog post should be simple in nature. Remember that people are reading it on their computers, and reading from a screen is not the most comfortable thing to do.

One idea per post is enough. If you try to introduce more, the thing will end up being too confusing and difficult to grasp.

Don’t summarize anything

If you feel like you need to summarize your post then you’ve made it too complicated (see the previous point).

A post should be easy to grasp on its own—no summary required.

Do use readable subheadings

Subheadings were virtually nonexistent at school. At least, I don’t remember using a subheading in any of my school work.

However, using subheadings is the main trick bloggers have up their sleeves. The point of subheadings is to make a post understandable even if someone reads just the subheadings alone.

Try reading only the subheadings in this post. Does it still make sense?

Do write using “you”

Using “you” to refer to the reader directly is among the biggest sins you can make when you’re writing at school. I don’t know why … that’s just how it works.

On the internet, however, not using “you” is the biggest sin you can make. Your writing is your way of speaking to people. And how would you speak to anyone without referring to them directly?

As an example, there are 34 instances of “you” in this post.

It’s not all bad…

Really, I’m not all that pessimistic. Feel free to let me know which elements of school education you believe are extremely useful for bloggers—we’d love to hear them.

Karol K. is a freelance writer, and a blogger at 100WPthemes.com. Feel free to come by if you’re searching for some information on choosing a WordPress theme.

Originally at: Blog Tips at ProBlogger
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How to Write Like Your Teacher Told You Not To

Taking the Mystery Out of Ghost Blogging

Posted: 26 Aug 2012 07:08 AM PDT

This guest post is by Jennifer Brown Banks of Ghostess.

There’s no doubt about it. The thrill of a byline never gets old.

I’ve been penning pieces for publications for more than a decade, and every time I’m in a grocery store and see my name in a magazine, or have it grace the online stage, it’s still magical for me. Still.

I liken it to falling in love over and over again.

And, if you’re a serious writer, no doubt you feel the same way too.

But let’s face it: “love don’t always pay the bills”!

Enter, ghost blogging

Simply stated, ghost blogging is the practice of writing posts for others without name recognition. They get the credit, you get the cash. And sometimes, lots of it.

Ghost blogging affords today’s bloggers opportunities to expand their creative projects and their bottom line. Because more and more busy professionals are seeking “ghosts” to pen posts to increase awareness of important causes, promote products, and cultivate a connection with the public, it’s becoming a pretty popular field.

Aside from time factors, some businesses and individuals bring on ghost writers because they’re primarily “idea people.” These clients are excellent in terms of innovation and creativity, yet they lack the ability to write effectively and communicate concepts to an audience clearly.

Ghostwriters can save them time, headaches, money, and potential embarrassment.

Ethical issues

For some, ghosting practices pose ethical issues.

There are those, (both writers and readers) who sometimes perceive ghosting as dishonest, in that it misrepresents true authorship, and lacks a degree of credibility.

Maybe. Maybe not. It all depends on how you look at it.

It’s really not much different than a speechwriter penning a speech for the president, or a resume writer putting someone else in a better professional light through his skills.

Or, think of it this way. How many of us in corporate jobs have worked for bosses who presented our ideas as their own? At least with ghostwriting, somebody is paying you to be a silent partner!

What does it take to be a good ghost?

Like other genres and fields of writing, ghostwriting is not for everyone.
But, if you’re straddling the fence on it, here are a few things to consider.

1. Confidentiality is a must

In this line of work, loose lips sink ships—not to mention that they can ruin careers.

Sometimes you may have the good fortune to pen posts for a celebrity or top-dog blogger, and you’re itching to brag about it. Don’t! Like any good relationship—personal or professional—once the trust is gone, so is the union.

It should also be noted that typically, ghost clients will have writers enter into a confidentiality agreement, stating that they will not disclose their identity, or the nature of their projects. You could be sued if you violate these conditions.

2. Good ghosts should have a wide knowledge base and a wide “speaking”range

Are you well read? Have you had multiple careers? Could you be a contestant on Jeopardy Game show? If so, it’s highly likely that you’d be successful in this field.

A broad knowledge base means that you will have a basic understanding of various topics, thereby allowing you to speak with a degree of authority and authenticity. It also means that the client has to do less hand-holding and feeding you information.

3. Good ghosts should have good people skills

As a ghost, you might be required to work with someone for whom there are creative or moral differences. Or perhaps you just lack chemistry. Suck it up. Remember, it’s their vision, and their decision.

Good ghosts know when to remain silent. If you’re not able to take directions from others, or to deal with a wide range of personalities and temperaments, this wouldn’t be the best type of gig for you. Do not pass go.

4. Good ghosts have the flexibility of a rubber band

To be a good ghost, you must be flexible.

For example, a client may change the direction of the project, or he may misplace files, or you may have to work around his schedule for the successful completion of the project. Keeping cool is crucial.

5. Good ghosts are good project managers

Writing skills only touch the surface of what effective ghosting entails.

Depending upon the type of client, and the range and complexity of the project, a good ghost might also be called upon to organize information, compile data, do research, and make recommendations accordingly.

Pay for your say

How much do ghost bloggers make? There isn’t a “standard” going rate. A lot depends upon the type of client, their budget, your experience level, and the length and frequency of the project.

To apply for opportunities, check popular job boards like Pro Blogger, Craigslist.org and Ghostbloggers.net

Have you ever been a ghost blogger? We’d love to hear about your experiences in the comments.

Jennifer Brown Banks is a seasoned blogger and professional ghostwriter. Her work has appeared at various top-dog sites such as: Pro Blogger, Men With Pens, Daily Blog Tips, Technorati, and The Well-Fed Writer. Visit her sites at: http://penandprosper.blogspot.com/ and http://Ghostess2.blogspot.com/.

Originally at: Blog Tips at ProBlogger
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Taking the Mystery Out of Ghost Blogging

“Unconfidence: The Essential Ingredient to Crazy Stupid Success” plus 1 more

“Unconfidence: The Essential Ingredient to Crazy Stupid Success” plus 1 more

Link to @ProBlogger

Unconfidence: The Essential Ingredient to Crazy Stupid Success

Posted: 25 Aug 2012 01:07 PM PDT

This guest post is by Steve of Thecodeofextraordinarychange.com

Confidence is over-rated.

At least, it’s over-rated in the homogenized, misused, self-help industry clap-trap kinds of ways.

In today's world it’s both easy and tempting to start putting a confident veneer over things, because it seems as though the world expects that.  In relationships, friendships, career, blogging and business, there’s an expectation that you have to know what you’re doing, otherwise you just don’t stack up.

So communicating the “I’m know where I’m at” position becomes something we busy ourselves with. We become focused on the portrayal of expertise or success in addition to building that same expertise and success, and sometimes that portrayal prohibits the very thing you’re looking to achieve.

So I think it’s time to stop the BS and to halt the veneer of confidence.  It’s time for unconfidence.

Here’s how it works.

You don’t have to pretend

I work two jobs because my coaching business doesn’t make enough money to support me. I don’t pretend that it does, because to do so requires that I see this fact as a negative and I don't want to lie to my clients.  

I don’t pretend that I know exactly where my business is going, because I’m largely making it up as I go along. I don’t pretend to have all the answers, because that would make me an asshole.

Pretending to be something you’re not or to know something you don’t is part of the old world. Online, people can now smell that kind of pretence and it’s only a matter of time before the offline world starts behaving similarly (if it hasn’t happened already).

You have an incredible array of skills, experience, strengths and talents and an even more incredible capacity to learn, improve and grow.  Focus on that, not on pretending.

Engagement with meaning is a pre-requisite

If what you’re doing in your life and business doesn’t mean a whole lot to you, or amount to a hill o’ beans, you’re just treading water. If there’s nothing on the line, there’s no need for you to push at the boundaries of your capabilities. If there’s nothing at stake, you don’t need to step up to the plate or raise your head above the parapet.

You can coast.

The things that matter to you matter for a reason.  Ignoring them disconnects meaning from your life and work, and the net result is that you don’t really care what happens.

It’s a place of limbo and increasing constraint, where you die a long, slow death wondering what might have been.  It’s a ghastly place to be (I learned this the hard way). Meaningful success can only ever be derived from engaging with the things that have meaning. That goes for life and business.

Unconfidence is about listening and engaging with the things that matter to you, and requires that you make a choice to grow to the point where you feel ready, willing, and even compelled to get involved.

You’re already worthy

There are a lot of people out there hustling.  Pushing, doing, moving.  Trying to make something happen so they can prove to themselves that they’re good enough or that they’re worthy of their peers, friends, mentors, clients, and partners.

I can’t imagine much worse than that.

You don’t have to prove you’re worthy or deserving to anyone—yourself most of all. You don’t have to fit in with the cool kids or gain approval from others. You don't need to hide who you are to gain approval for who you think you ought to be.

Unconfidence is allowing yourself to show up as who you are, warts and all.  It’s knowing—and feeling—that with all your imperfections you’re just right. And it requires that you stop judging yourself for who you are and start being yourself because of who you are.

As Brene Brown put it in her book The Gifts of Imperfection, “Wholehearted living is about engaging in our lives from a place of worthiness. It's about cultivating the courage, compassion, and connection to wake up in the morning and think, No matter what gets done and how much is left undone, I am enough."

Shaking in your boots doesn’t mean you’re not confident

There’s a common misunderstanding that confident people don’t get scared. That they don’t feel fear. That they’re fearless.

More garbage.

That fear response is deeply coded into your brain—when you’re feeling fear your amygdala fires up, giving you strong signals that you’re about to die and that you need to fight, fly, or freeze. The fear is just there to remind you that things might not go to plan and you might lose out, which is sometimes enough to stop you, right?

But here’s the thing: you can be shaking in your boots in the face of a decision, and still be confident that you can make a choice and deal with whatever happens on the other side.

Unconfidence is the quality that allows you to feel fear without judgment.

You can’t control the whole world

Plans are great.  Go ahead and make them.  Just remember that if you try to have your plans cater for every eventuality, you’ll be making plans for the rest of your days.

You can exert some control over what you do and how you do it in an effort to get a particular outcome, but if you’re focused on outcome after outcome after outcome you’ll be driving yourself loopy trying to control every variable to increase the certainty of your results.

Truth is, the world is uncertain.  You can’t control everything.  There’s always something that can throw you sideways and knock your plans off track.  So what if you knew that you could make a decision and deal with whatever happens?  What if you detached your decision making from a specific outcome or result?

Do that and the focus becomes less about the outcome and more about engaging with your decisions and behaviour.  That’s unconfidence—being able to choose your behaviour with implicit trust in that behaviour, not in the outcome.  You always get to choose.  It’s liberating.

The choice to trust yourself is sometimes the only choice you need

Crazy stupid success isn’t a one-time thing.  It’s not something you hit and then settle back into and ride ’til retirement.  It’s a process.

It’s a process that requires you to strip away the BS, show up as yourself, be vulnerable and start playing because it matters to you in ways that scare you.  I’ve called it unconfidence here in order to differentiate it from your normal assumptions and beliefs around what “confidence” is.  But it is confidence.  Simple, graceful, natural self-confidence.

You have it.  You using it?

Steve is a superstar confidence coach who helps you build an extraordinary life. He also makes a fantastic ragu, and while he can't promise you a batch he’ll promise to help you put your dent in the universe, which is probably a better deal.  Get more of him on Twitter and Facebook.

Originally at: Blog Tips at ProBlogger
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Unconfidence: The Essential Ingredient to Crazy Stupid Success

Who’s the Boss of Your Blog?

Posted: 25 Aug 2012 07:02 AM PDT

Who’s the boss of your blog?

Neat desk

Image courtesy stock.xchng user furnishu

Who calls the shots, makes the hard choices, and keeps things moving in the right direction?

If you’re thinking, “me!” you might be falling prey to the kind of philosophy that prevents many bloggers from reaching their full potential.

Readers rule

What are your favorite blogs? Narrow the field to just two or three, and have a think about why you like them so much.

I have a feeling that when you look closely, you’ll find that each of your top blogs is one that you can relate to in some deep or essential way. That doesn’t mean that the topics have to be serious. Maybe your favorite blog is a humour blog. If that’s the case, I’ll bet you see a sense of humour and the ability to see the funny side of things as an essential part of who you are. I can well imagine that you love to laugh.

And I’ll also predict that your favorite blog delivers on that need every week. That it doesn’t just meet that need in tried and tested, proven ways, but that it edges off the expected path, too, to meet that need in even deeper ways you don’t anticipate, but find that you love.

How do they do that? And how can you achieve that with your own audience?

The answer isn’t just to get to know your readers. It’s not even to put readers first.

The secret is to let your readers rule.

Make readers the boss

Making your readers the boss of your blog can take something of a mindshift. The easiest way to start is probably to think about what good bosses do in the workplace. I’ve had plenty of bosses in my time—some good, some not so great—but in this exercise, try to think about a boss you really enjoyed working with. Picture them, and remember why you liked them so much.

The best bosses I had did several things.

  • They set goals and targets I needed to meet.
  • They helped me stay on track.
  • They stretched and challenged me by setting standards and expectations.
  • They gave me the help I needed to meet goals.
  • They reviewed my performance and helped me identify areas where I could improve, while also recognizing my hard work.

If you think about it, your readers can do the same things for you as a blogger.

Let them set targets

As well as looking at your blogging goals from a perspective of what you want for your blog, why not let your readers set targets for your blog, too?

Let’s say you decide that this year, you want to launch your first paid blog product. Before you go any further, turn to your blogging bosses. What challeneges are they facing right now? What tasks do they need you to help out with? What thinking would they like to delegate to you to make their lives easier?

If you look at your readers in this light, you’ll probably find more opportunities for product development than you ever expected. Not only will you identify the obvious needs but, just as with a real boss, you’ll be bale to intuit other, related areas where your help could benefit them—”If they need help with a, then they’ll probably be happy if I looked after b for them as well” thinking.

Let them help you stay on track

The more you spend time with your readers, the more real, and pressing, their needs will become for you.

Like the boss who keeps walking past your desk with an eye on your monitor to see if you’ve finished that report she’s waiting on, your audience can be a major motivator driving you to get that product finished, get that blog post written, get that new idea launched, attract more readers for them to engage with, and so on.

If you really want to make your readers the boss, tell them what you’re planning and working on. This way, you’ll be fully, publicly accountable to them as you would your boss at work. If you don’t deliver, you’ll have them to answer to—what a motivator!

Let them challenge you with standards and expectations

By making yourself accountable to readers, you automatically set expectations within them about their importance to you. That’s the most basic standard you need to meet—the expectation you’ve set through what you’ve promised them.

But again, spending time with your readers—looking at what they like and don’t like, understanding their standards for what’s helpful, useful, high-quality, and relevant, for example—can help you understand where they’re coming from, and what you need to do to perform.

It’s one thing to know that your boss needs you to report on something. But does he need that report in a spreadsheet or a slide presentation? Does he need multiple printed copies to circulate for discussion in a meeting? And what level of depth does he require in the reporting?

Similarly, your readers have expectations about what’s good, and what’s outstanding; what you can deliver, and what they can get from you. At the very least, you should understand those expectations so that you can asses whether or not your actions are enough to meet them. But once you know readers’ expectations and standards, you’ll know exactly what you need to do to exceed them.

Let them help you meet your blog’s goals

A good boss will give you everything you need to get your work done. Whole the standard to which you do that work might be up to you, your boss should at least provide the essentials—and be around to give you advice and direction when you need it.

Make readers the boss of your blog, and they can fulfil the same role. Need a designer? A translator? Opinions on something you’ve planned? Beta testers? Ask your readers first.

Not only does this approach involve readers more deeply, giving them opportunities to “buy into” your blog, but it can produce some surprising results and act as a fast way to obtain information you’d never have found otherwise.

If you’ve heard the term “crowdsourcing,” you’ll know that seeking help from an audience (or crowd) is an excellent way to innovate really smart solutions. You can apply that philosophy to your blog today by making your readers the boss, and seeking their help and direction when you need it.

Let them help you identify areas where you’re doing well, and can improve

If your readers are boss, they’re the best people to help you understand where you’re at, and how you can improve your work to suit them—and achieve greater success.

Inviting feedback directly, after a sale or conversion, through a feedback form on your blog, or even through a specially designed, periodic survey, is a great way to get a clear picture of how your readers feel you’re tracking.

But your ongoing involvement with them should give you an intuitive, gut feel for those kinds of answers, too. In the real world your boss will have a list of performance indicators she needs to meet, and similarly your readers will have real, felt needs that they’re conscious of. They’ll be able to see clearly whether you’ve met those or not.

But on a deeper level, we want our bosses to find us good to work with, a great team player, and an asset to them. This isn’t the kind of information your readers are likely to give you outright—you’ll need to infer it from the way they treat you and your blog, by looking at stats and comments and social media and backlinks and a host of information that, when you boil it down, lets you know what you’re doing well, and where you can do better.

Only by making your readers boss will you be able to approach that assessment with an open mind that’s not tainted by your own ideas about your performance. And the answers might just surprise you!

Who’s the boss of your blog?

Are you still thinking that you’re the boss of your blog? Or do you see merit in making your readers the boss? Do Have you already made your readers the boss? How has that changed the way you blog?

I’d love to hear your take on this idea in the comments.

Originally at: Blog Tips at ProBlogger
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Who’s the Boss of Your Blog?