Shoemoney - Skills To Pay The Bills

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Is the tide shifting from SMX to SES? Posted: 21 Aug 2012 06:31 AM PDT It has been no big secret in the industry that when Danny Sullivan left Incisive and Search Engine Strategies that he basically pledged his allegiance to Danny and his Search Marketing Expo conference series, as is his personal right to do.  Matt has been at Google long enough that he can pretty much dictate when and where he speaks, I just can't imagine Google telling him he has to speak at specific conferences (a perk of being Google employee number 12 or whatever he is). But then something pretty surprising happened last week.  When SES kicked off this week in San Francisco (which was formerly SES San Jose, which was famous – and infamous – for the Google Dance that Google hosted for attendees each year) Twitter suddenly lit up with tweets from people announcing that Matt Cutts would be doing a keynote on the second day.  Pretty big news – and something I had suspected could possibly happen with all of Danny's anti-Google rants and stance lately.  So it was surprising – yet not surprising – that Matt was back at SES. But probably even more interesting was the fact that Danny was so concerned about this deflection of loyalty from him (probably thinking Matt would always be in his camp) that he actually decided to change his travel plans and the last minute and flew in that night (apparently from the East Coast), just because of Matt's keynote the following morning.  And concerned he should be.  Matt rocked it out on stage, answered plenty of questions.  But the most interesting part of the whole thing?  Somehow Mike Grehan got Danny Sullivan up on stage, which was either the most brilliant move ever or the dumbest – you have to wonder if Danny agreed to it or if it just as a last minute thing.  Danny did seem to be a bit shell shocked and he actually let Brett Table from WebmasterWorld ask Matt more questions than he did, which if you know Danny, is pretty shocking in itself. Matt actually spoke for most of the time at this keynote, despite sharing the stage with three other people – far more than he was able to when he shared the stage with Danny alone at SMX Advanced, although to be fair, Danny monopolized quite a bit of that conversation (because everyone wanted to hear Danny rant on his link tangent for 15 minutes , well actually 7 minutes for the entire rant itself, but listening it seems so much longer, instead of getting actual useful information out of Matt Cutts – um, NOT!)  Danny does seem to like being the original SEO Rock star, although recently he seems to be playing the part of an aging rock star grasping for any glory he can get, even if it means opening for a newer, hotter band.  And to be honest, when Matt Cutts is in the room, he has all the star power, despite Danny's obvious thinking otherwise.  Danny wants to be the one with the tiara and sash that everyone admires and goes ooh and ahh over – and in blog posts too- because any news is good news, right? When it was over, Matt gave far more information at SES than any other conference in recent history, perhaps even all the SMX Advanced events combined.  Was this intentional?  Or was it simply that all the right questions coincidentally came up?  Is it a feather in the cap for SES and Mike Grehan?  For sure.  Could we see Matt at future SES events?  I sure as hell hope so, it is refreshing to see Matt speaking when it isn't the Danny show – even though Danny had to party crash his old event.   And you can bet that many of those who cover industry news sure as hell wished they didn't decide to skip SES San Francisco – particularly with some of the tripe that certain bloggers were spewing based on rumor instead of facts.  But that is for another post! What do you think about the whole SES vs. SMX thing?  Where do you pledge your allegiance?  Or do you just want to go where Matt goes (even though webmasters might not want to admit that publicly!) #SEOBitch Trying to increase your Google rank that is like no other?

(Webinar) Managing A Large-Scale Content Production Operation Posted: 20 Aug 2012 02:45 PM PDT Don’t miss the Copypress webinar on Wednesday, August 22nd  at 1PM EST ! The topic is: Managing A Large Scale Content Production Operation. Just look at the speaker list: Jennifer Haley, Senior Content Editor for SEO at eBay  Melissa Fach , Managing Editor of Search Engine Journal Frank Reed, Managing Editor of Marketing Pilgrim Think these people know what they are talking about from experience? Go here to sign up : http://www.copypress.com/lp/webinar/ Webinar starts at 1PM EST  Wednesday, August 22nd Also, when people sign up they will also be entered to win a free infographic from Copypress, and attendees will get discounts on products. Again: go here to sign up : http://www.copypress.com/lp/webinar/ Seats will fill up fast! Looking for an SEO service that won’t get you banned?

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“Long-term Goal-setting for Successful Bloggers” plus 1 more

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Long-term Goal-setting for Successful Bloggers Posted: 20 Aug 2012 01:06 PM PDT This guest post is by Chris The Traffic Blogger. Short-term goals can be devastating. In six months I lost over 60 pounds working out and eating smaller portions. I started off just running every day because I was sick of being overweight. Then I began eating less and obeying simple diets and workout routines. Things went well for a while, but then suddenly I started gaining weight again. Before long I had everything back—and this time around, I had to work much harder to lose the same amount of weight. Just like someone who’s losing weight for the first time, a person who’s new to blogging is filled with energy and incredible amounts of motivation. Each post feels new and fresh, and every additional reader increases the blogger’s enthusiasm. But this enthusiasm is often short-lived, as the excitement gives way to repetitiveness and the blog readership plateaus. This is why new bloggers don't usually make it past the first six months. Actually, it's not much different than any other hobby in this world. I know it seems incredibly obvious, but short-term goals are rarely sustainable. Putting forth too much effort for a short period of time leads us to burn out and give up on the things we care about. Without long-term goals our short-term ones are meaningless. Sustainable long-term goals What the person dieting and the new blogger don't realize is that they need to change their lives permanently, not just for the next few months. So how can we set long-term goals that result in better short-term ones? Let's start off with five tips to help you begin picking a ten-year goal. That's right, a ten-year goal. One small caveat to this task is the obvious fact that the internet and our world changes at a remarkably fast pace. Your-ten year goal needs to be somewhat flexible to account for these changes. Keep this in mind as you read through these tips. 1. Choose the perfect you For my own personal goal, I see myself as the owner of at least a dozen gaming-related websites. Unfortunately I decided upon this goal a little late, having just sold one of my cash cows for $50,000. That right there is the perfect example of the problems that arise when short-term goals (in this case, saving enough money for my first house) become your only priority. Had I kept a long-term goal of building twelve sustainable gaming sites, I wouldn't have sold it. When you decide on the perfect you, I want you to focus on something you truly enjoy doing. Don't worry whether or not you're successful at it yet, as this is a ten-year goal. You have a while to get there! 2. Make changes to your lifestyle With the perfect you planted firmly in the center of your mind, there probably will need to be drastic changes made to your current lifestyle (that's right, to your non-internet persona as well). In my case, I need to put aside more time for blogging by making sure that I remove other distractions. If I don't work out as soon as I get home, then my work-out is going to interfere with my blogging time. If I don't prepare for a podcast, then I'm going to have a poor performance. Make small but steady changes to your lifestyle that will slowly but surely lead to your ten-year goal. By far, the most important changes will come in the form of minor time management adjustments. 3. Surround yourself with encouragement Before I had this ten-year goal of running a conglomerate of game-related sites, I wasted quite a bit of time with people who doubted my abilities. These were people who would get angry at me for spending another fifteen minutes polishing a blog post instead of shooting the bull with them on Skype. If your friends don't encourage you to fulfill your ten-year goal then they aren't really your friends. Surround yourself with people who will encourage and help you obtain your dreams. 4. Walk, don't run A ten-year goal is neither an excuse for laziness nor a signal to overdo it. Take your time and avoid both extremes in terms of the steps you take to reach that goal. With a span of ten years, you have plenty of time to carefully wade your way through life making sure to always move forward one step at a time. In saying this, don't take months, weeks, or even days off from your goal. Even if you're on vacation, attempt to stay mentally and physically fit so that you can go right back to work afterwards. 5. Failure is okay I know in the previous tip I mentioned always moving forward, but there are times that you will fall flat on your face. When you fail, pick yourself up and simply mark that door as the wrong way to go, before carefully deciding on your next door. Learning from your failures is by far the most important thing you can do to stay on track for your ten-year goal. You think that everyone who succeeds in life got to that point without tripping up multiple times? Try hundreds of times; just look at Edison and his attempts at creating the light bulb! Has the ten-year goal helped me? Yes, setting a ten-year goal has definitely helped me to keep my blog in perspective. I'm now making decisions that enable me to keep on track for that long-term goal instead of jumping at short-term benefits. Take my latest Diablo 3 Gold Guide blog, which has had 1,000,000 hits in three months and earned over $30,000 in revenue. I could sell this for $100,000 easily, or I could cultivate it and grow it to double its current size in one year. Think about my ten-year goal. Which option makes more sense? Obviously holding onto the blog, getting people to manage it for me, and expanding to new niches is the correct answer! I have my heart set on writing blogs for additional games and I'm super-excited to keep taking steps closer to my ten-year goal. (The details of how I made so much money with this brand new blog are explained in Another $10,000 Product Launch.) Remember that the entire purpose of a ten-year goal is to change your short-term goals so that they reflect the bigger picture. Truly, a ten-year goal becomes a positive obsession in your life, and a gradual change that will greatly influence your success. Avoid fads and short-term riches that pull you away from the positive nature of this new ten-year goal of yours. What's your ten year-goal? Who is the ideal you? Let me know in the comments, or on Twitter. Let's use the hashtag #tenyeargoal and get the conversation started! Chris "The Traffic Blogger" writes to help bloggers learn how to drive traffic, build relationships and earn revenue through blogging. His most recent efforts have been on teaching others What to Tweetto get more followers and make money on Twitter. Originally at: Blog Tips at ProBlogger Long-term Goal-setting for Successful Bloggers

6 Sweet Tips to Help You Track Social Media Trends Posted: 20 Aug 2012 07:05 AM PDT This guest post is by Lior Levin. Who has the time to stay on top of the latest trends on Facebook, Twitter, Google+, or Pinterest while still running a business or marketing department? Unless you can figure out efficient ways to keep on top of social media, you'll become overwhelmed. New social media outlets are popping up all the time, and the existing ones are evolving just as quickly. If you are going to continue to use social media effectively, you have to maintain an awareness of the changes that are happening. Here are six simple ways to stay on top of social media. 1. Read social media news through Flipboard With Facebook and Twitter at your disposal, you know where to find a lot of trends, but the hard part is efficiently sorting through all of the news. Flipboard adopts a magazine-style interface to make reading your social media news simple. Kip Bodnar of HubSpot says of Flipboard, "This application and others like Pulse take information from news sources and social networks like Twitter and Facebook and display them in the form of a digital magazine, instead of boring lists of headlines like most RSS readers." 2. Read leading blogs about social media Plenty of bloggers out there devote their time and energy to providing their audiences with the most up-to-date information on social media outlets. Why not become part of their audience? The article I mentioned from HubSpot is just the beginning of their resources on social media. HubSpot's marketing team regularly blogs about social media trends such as the rise of mobile marketing, and provides additional resources in regularly published ebooks. Let other folks do the hard work. All you have to do is become a loyal follower. 3. Use social media monitoring tools You can easily search through social media trends without having to do your own narrow searches on individual sites. Priit Kallas has a helpful list of 48 social media monitoring tools, and section B mentions some of the best tools you can use to keep track of social media trends. Perhaps the best tool in his list, depending on your needs, is Addictomatic. Kallas writes, "Addictomatic searches the best live sites on the web for the latest news, blog posts, videos and images. It's a tool to keep up with the hottest topics, perform ego searches and get info on what's up, what's now or what other people are feeding on." 4. Subscribe to newsletters about social media "Some newsletters are worth signing up for," writes SS Digital Media. "If you really want to stay in touch with social media, sign up for a daily newspaper such as SmartBrief. If you prefer weekly updates, check out newsletters such as SocialFresh." Search the web for social media experts—most of them have free newsletters that will keep you in the loop on changes made by existing social media outlets, as well as some of the new outlets preparing to enter the market. One great place to start is the Social Fresh Newsletter, which sends out seven insights each week. You can also sign up for an industry-leading Twitter blog like TwitTip via email. 5. Get social media training and certification Maybe you'd like to take more of an official route in staying up-to-date on social media changes. If so, consider taking one of the many social media certification classes available, as recommended by OneIMS. "Social media is becoming so important and popular among businesses that there are now several training and certification programs you can take to be at top of the social media field. If you are the go-to person at your company for all things social media or even if you are someone who wants to learn everything they can about social media is beneficial to take advantage of the tools and resources that are available for social media training and certification." Formal training and/or certification can also open up opportunities for you to share your knowledge with others. 6. Attend social media meetups, conferences, and tweetups Sometimes the most powerful tool for keeping on top of trends is still word of mouth. You can tap into the wisdom of the social media community by attending meetups, tweetups, and conferences dedicated to social media. "Whether in person at a meetup or virtually at a tweetup, chatting with like-minded individuals will keep you on your toes, help you predict what's coming next, and teach you new things about how others are behaving in social media. To find a group of social media fanatics near you check out Meetup.com," writes Cara Friedman at Mashable. Taking the time to talk about these topics with other people can be a welcome change from staring at a computer screen or gathering information through a Twitter feed. Not only that, meeting with people in person can help you network in all kinds of different ways. Pick one or a few of the methods listed above and you'll stay up-to-date with all the myriad changes in the social media industry. The success of your marketing depends on staying on top of the latest trends, and these tips should make it easy! This guest post is written by Lior Levin, a marketing consultant for a task management tool company, and who also consults for a psd to html conversion company. Originally at: Blog Tips at ProBlogger 6 Sweet Tips to Help You Track Social Media Trends

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