Shoemoney - Skills To Pay The Bills

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The All New ShoeMoney Marketplace Posted: 18 Jul 2012 07:40 AM PDT A year ago the ShoeMoney Marketplace was getting over 1 million visitors a month… When I switched to Thesis it got all out of wack and I never got around to fixing it. It was kind of hacked together before and honestly I always wanted to do it *right*. I wanted people to be able to make a post where they could upload a image and it would rotate as a banner on the front of ShoeMoney as well as play their listing in the marketplace. I wanted to make it as easy as possible for people to make a listing, pay, come back and make unlimited edits. All without making an account (think craigslist easy). Click here to add your listing. You can add all the graphics and copy you want to get attention. The price is VERY inexpensive for the exposure you will get but the price will go up once it really takes off. Below is my guide to writing a great marketplace listing: I originally thought I would write this guide to send to advertisers. But then that does not really make sense because they would have already placed their listings… So here you go, my guide to writing marketplace listings that get visitors to your website. Your number #1 goal is to get the user off of my site and on to your site. That’s something you are not going to hear from most advertising places… but it’s the truth. Converting the user once they get to your site is another topic (I will try to cover that shortly for you). Headline/Title The title will appear in the sidebar of shoemoney.com as well as in our weekly marketplace recap posts (it’s the only post on Sunday).  It’s also displayed if people click directly on the marketplace link. Headline Tips: Do use branding, mystery, and other weapons of marketing. Do give results, not features. Do not use your company name in the title (unless you are a nationally recognized brand). Examples of what works for products: (Please do not copy word for word.  Be creative, for Christ’s sake.) "1 amazing way to rank in Google" – uses mystery, and brand association. "Get paid while playing Starcraft" – gives result + brand association "The secret to SEO is revealed" – oohhh, what is it? Your sole job is to get people to click on the listing. Description: The description is what appears on the listing page for your marketplace advertisement on ShoeMoney.com. Description Page Tips: Do give testimonials from real users about the RESULTS of your product or service Do list the results of your product (feel better, afford the live style you always wanted, have whiter teeth, etc…) Do use weapons of marketing in your description like Scarcity, Brand Association, Social Proof, Authority, Pain, and a Call to Action Example Description of a Product: "Get the SEO service thousands of other users enjoy everyday to get free traffic.  Click the link below to get started now!  10% discount to the first 15 people who use code 'ShoeMoney'" (uses social proof, association, and call to action). Be as brief as possible.  The ads that get the most clicks are less than 300 words. This should not be a description of your company or features of your service.  Again, this is simply used to get users from my site to your site as quickly as possible where they can read about your company or features on your site. Don't be a jerk As you know, all ads are moderated.  We reserve the right to edit or delete any ads not appropriate or misleading. Go here to add your listing now. With that said, we have never had to delete one yet.  Just please respect my name and the ShoeMoney brand. Trying to increase your Google rank that is like no other?

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The Top 12 Features To Add To Your Blogging Email Newsletter - DailyBlogTips

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The Top 12 Features To Add To Your Blogging Email Newsletter Posted: 17 Jul 2012 09:32 AM PDT Far too many bloggers' email newsletters turn out to be only thinly veiled promotional pieces intended to drive traffic to the blog site itself. Although that is definitely a valuable function of email marketing for bloggers, your subscribers won't appreciate being used as nothing more than odometer clicks and will react positively to your provision of real value in your email newsletters. Here are the top twelve concepts you can incorporate into your email newsletter to not only promote your blog but also give your subscribers some really powerful reasons to stick around! 1. Exclusive copy – Include a short essay or article or sidebar which is not available anywhere but in your email newsletter. 2. Tip O' The Week – No matter what industry sector your blog operates in, there have to be some handy tips to make your readers' lives easier. 3. Special offers – This is the lifeblood of email marketing as the number one unquestioned most effective way to engage a subscriber is to offer them something of clear monetary value for free. Don't just stop at the ebook download, but get creative! 4. Charity involvement – Locate a charitable non-profit organization whose goals match those of your blog audience and wholeheartedly support them. Solicit both funds and manpower support from your readers and they will respond! 5. Puzzles – Crosswords, Sudoku, or just about any kind of puzzle can be a strong draw for your subscribers. If you can concoct a crossword that's relevant to your industry, you might just be on track for a whole new venture in addition to your blog that you can spin off! 6. Trivia – Every industry has its own little known but fascinating facts, and peppering them throughout your blog newsletter can add interest and pull in your reader to an even greater extent. 7. Humor column – You will have to approach this prospect with a great deal of sensitivity as some industry sectors are not exactly known for their levity, but your subscribers will appreciate the opportunity to have a good laugh. Just make sure that the laughs don't come at the expense of anyone in particular. 8. Editorial cartoons or comic strips – Even if you're not talented enough to be able to draw your own cartoons or comic strips, you can certainly find a freelancer who will be able to put your concepts into an attractive and fun art format for just a few dollars. Follow the same caveats as humor, as it's far too easy to fall into low satire. 9. Photo or essay contest – Your subscribers will appreciate the opportunity to provide their own image or text content as long as there is a valuable prize to be gained. 10. Resource list – This seems so obvious but it's surprising how many bloggers' newsletters lack any type of reference or resource list. Are there major trade shows or conferences coming up in your sector? Are there industry associations which provide information and aid to consumers? Are there academic institutions at the cutting edge of research in the field? Why aren't you listing these? 11. Tutorials – While you're adding on references and resources it might be a great idea to serve your subscribers by offering a series of tutorials. Don't automatically assume that all of your blog readers are industry experts, as you might garner significant success with a bare introduction to your field intended for sheer beginners. 12. Sweepstakes – In almost any industry you'll be able to work out some sort of promotion with a leading manufacturer or distributor to provide you with some valuable and alluring merchandise that you can use as the grand prize in contest, draw, or sweepstakes. Ensure that you conduct the selection completely fairly (and the prize doesn't end up with your cousin). If you've been composing your blog's email newsletter on autopilot for too long it's high time to shake things up and show your loyal subscribers that you value their participation and loyalty. Give them innovative and interesting features to read in your newsletters and you won't have to push them to read your blog, they'll do so willingly! About the Author: Hal Licino is a veteran freelance writer and frequent contributor to the BenchmarkEmail.com blog. Original Post: The Top 12 Features To Add To Your Blogging Email Newsletter

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